The document discusses impact and outcomes, defining them as the changes, benefits, or effects that result from an organization's services. It provides things organizations can do to focus on impact, such as thinking about impact when defining strategies, delivering impact through work, assessing impact by measuring goals, and improving impact through learning. The document also provides definitions for important terms like outputs, experiences, beneficiaries, and users, and describes three levels--red, amber, and green--that an organization can be at in terms of understanding and evidencing their impact.