Vilma Viola has over 30 years of experience in marketing and sales management. She has a proven track record of driving revenue growth through testing new strategies, negotiating partnerships, and building high-performing teams. Her past roles include Vice President of Sales, Director of Sales, Telecommunications Manager, and Phone Center Store Manager.

1. VILMA VIOLA vilmaviola1@gmail.com Page Two
• Maintained conversion rates despite challenging new regulatory requirements (FTC Telemarketing Sales Rules,
Visa Regulation and Free Credit Report Act) by aggressively testing, negotiating and partnering with legal.
• Integral partner in vetting out new deals for existing and new clients. Utilized Six Sigma, quality improvement initiative
in 2011 to “Improve Speed to Market”. The goal was to accelerate revenue and improve our sales people navigation
internally while on-boarding new clients. Project also eliminated unnecessary procedures.
• Built and led a strong team driving many marketing successes and much talent development (33% promoted over 5
years). Tenure averaged 10 years for management team and 6 years on the balance of a department of 30, as of
2012.
• Developed and administered new curriculum - “Managing your own Career/Development” for 25 future business
leaders across department ‘11-12. Cited as motivational, creating an “open door” culture even outside of department.
SNYDER COMMUNICATIONS INC, Bethesda, Maryland 1996 –1999
Direct Response outsourcer of marketing services -$82M whose major clients, included AT&T, Bristol-Myers Squibb Co.,
Kellogg Co., and Lucent Technologies Inc. -services offered were Direct Marketing, Database Marketing, propriety product
sampling, sponsored informational displays in prime locations, call centers and field sales.
Vice President of Sales 1997 –1999
Director of Sales (East Coast) 1996–1997
• Drove targeted marketing of AT&T long-distance sales through 1,000+ multi-cultural sales force utilizing face-face
selling, feet-on-the street efforts, event marketing, and call centers. Hired as East Coast Director and promoted to
VP of National Sales who delivered $55-million in new annual revenue for extremely profitable long-distance
services selling primarily consumer marketing but also B2B feet on the street efforts.
• Converted a call center site from a sales environment to a customer service center, training 500 new agents with a
66% reduction in existing staffing levels in a tight 90-day turnaround
AT&T CORPORATE, New Jersey 1980 – 1995
AT&T Inc. is a multinational telecommunications corporation and is the largest provider both of mobile telephony and of fixed
telephony in the United States, and also provides broadband subscription television services.
Telecommunications Manager – 2nd
level (1993 –1995)
• Managed international community sales with in-culture and in-territory Account Executive teams via event marketing
and feet-on-the-street grassroots initiatives combating switching by our competitors. Responsible for all customer win-
back programs globally by managing company-owned call centers and outside vendors.
AT&T CONSUMER & BUSINESS PRODUCTS, New York
American telecommunications company that provided voice, video, data, and Internet telecommunications and professional
services to businesses, consumers, and government agencies - World's largest telephone company.
Phone Center Store Manager (1980 –1992)
• Managed five $1M+ stores in sales of equipment and add-on services with accountability for P&L, budgeting,
merchandising, hiring, training, and supervision. Used innovative up-selling strategies to increase per transaction
revenue 20%. Successfully transformed team culture from a strong service orientation to service plus sales. Also
repositioned team from just selling consumer products adding small business products into the mix.
EDUCATION
MBA, Marketing 2002
Pace University, New York
BS, Marketing