Media Kit, VIKI.

1. GLOBAL TV POWERED BY FANS

2. Viki: Our Community and Content
“The essence of community, it’s heart and soul, is the non-monetary
exchange of value; things we do and share because we care for others, and
for the good of the place” - Dee Hock (One from Many - Visa and the Rise of
Choardic Organization)

3. HOW VIKI WORKS
1We license primetime TV and movies from around the world
Fans collaborate to localize the content into over 200 languages!2
A global audience tunes in for long form content from 100+ countries3

4. OUR AUDIENCE
Young, Passionate and Highly Engaged
79% Female
63% Millennials
32.4% H.H.I. of 100k+
181M
minutes viewed
(Comscore Jan 2015)
91% of users
binge watch
(Viki User Survey 2015)
5.4M
Likes Followers/30%
Re-tweet Viki
263K
56% of users watch 2+
hours per day
(Viki User Survey 2015)
23k~
Subscribers

5. OUR CONTENT
Global prime-time content in high quality across all devices
American classics like The Office Exclusive Japanese anime like Astro Boy and Kimba the White Lion
Award-winning telenovelas like Pablo EscobarMost popular Korean/Taiwanese dramas, movies & more

6. OUR STARS
Lee Min Ho has more followers than top Hollywood and YouTube stars!
Robert Pattinson of Twilight/Harry Potter fame Michelle Phan - YouTube fashionista

7. OUR SHOWS

8. AMERICAN NETWORKS ARE WATCHING
The huge popularity of Korean dramas is translating to American
remakes
Source: NBC to Remake South Korean Variety Show 'Grandpas Over Flowers’ Source: ABC Adapting Hot Korean Drama 'My Love From Another Star' (Exclusive)

9. BREAKING DOWN LANGUAGE BARRIERS
800 MILLION!
WORDS SUBTITLED
75%
SPEAK 2 LANGUAGES FLUENTLY
200+ LANGUAGES
ON VIKI
Source: Viki Dashboard and Viki User Surveys
73%
SPEND 14 HR’S+ ON VIKI WEEKLY

10. Our Engaged and Social Audience
“A minute of video is worth 1.8 million words” - Dr. James McQuivey
(Forrester Research)
“Mobile is eating the world” - Benedict Evans (Andreessen Horowitz)

11. OUR USER ENGAGEMENT
Minutes Per Viewer
Viki users spend
more time with our
content than SnagFilms,
Dailymotion, and
Dramafever combined!
Source: Comscore Video Matrix, October 2014

12. OUR MOBILE AUDIENCE
Source: Viki Dashboard
26.6 million mobile app installs!
49% of Viki video starts come from mobile devices (does not include embeds)

13. INCREDIBLE MOBILE GROWTH
Our U.S. mobile growth in the last 2 years averages 618% between
Android and iOS
Source: Viki Dashboard

14. Advertising with Viki

15. WHY ADVERTISERS LOVE VIKI
Source: DFP Ad Server
90%
Completion Rate
3.28%
Average Cross
Platform C.T.R

16. NATIVE ADVERTISING WITH VIKI
Branded Collection is a native homepage placement featuring a brand’s content or
storytelling ads as the first ‘collection’ a user will view on the site. We partner with
brands that match our site’s audience and their interests.
4.3
Billion
Expected
spend in 2015
90%
say ‘relevancy’ is
#1 factor in
sparking in-feed
interest in
sponsored
content
Source: Ad Age

17. BRANDED VIDEO PLAYER
The branded player runs with a pre-roll or mid-roll, providing immersive
experience with the video ad and skin together. The skin is clickable and
allows for multiple calls to action.
Immersive
ad experience
with background
skin running along
video ad

18. CAROUSEL AD UNIT
The Display ad is a homepage placement shown in the 2nd slot of the video
carousel, staying in view for 10 seconds (with no user interaction). User interaction
keeps ad in view and click drives to an advertiser’s video ads or microsite on Viki.
Prime
placement on
Viki’s curated
homepage
carousel
50k
impressions
per day

19. PRE ROLL AND MID ROLL
Pre or Mid Roll (640x360)
Companion Banner (300x250)
File Size 50MB or less
Dimensions 16:9 (preferred),
640x360 or higher;
4:3, 640x480 or
higher
File Format MP4, MOV, FLV,
AVI, WMV
Frame Rate 24-30
Number of Links 1
Creative Changes 3
Submission
Deadline
Until 5 days
before delivery
Video Duration 30 seconds or less
Size 300x250
File Formats GIF, JPG, PNG,
third party (if
VAST)
Maximum File
Size
40KB

20. SQUARE AD
Square Ad (300x250)
File Size 40KB or less
Dimensions 300x250
File Format PNG/GIF/JPG
Number of Links 1
Creative Changes 3
Animation/Loopin
g
30 seconds max. Dark border
required.
Delivery Pages http://www.viki.com/tv/###
http://www.viki.com/movies/##
#
http://www.viki.com/genres/##
#
http://www.viki.com/artists/##
#
http://www.viki.com/videos/##
#
Expanded Size 600x600 max.
Must expand DOWN or LEFT.
Only 3rd party vendor tags
accepted to run expandable
formats.

21. SUPER LEADERBOARD
Super Leaderboard (950x90)
File Size Initial file size = 50kb
Rich media polite file size:
130kb
Dimensions 950x90
File Format JPG/GIF/PNG
Number of Links 1
Creative Changes 1
Delivery Pages http://www.viki.com/
(Leaderboard + Carousel)
http://www.viki.com/tv
(Leaderboard only)
http://www.viki.com/movies
(Leaderboard only)
Submission
Deadlines
7 days before delivery

22. MOBILE VIDEO
Full Page Video ad experience on mobile
File Size 50MB or less
Dimensions 16:9 (preferred), 640x360 or
higher
4:3, 640x480 or higher
File Format MP4, MOV, FLV, AVI, WMV
Frame Rate 24-30
Number of Links 1
Creative Changes 3
Submission
Deadlines
Until 5 days before delivery
Video Duration 30 seconds or less