Introduction to Video Advertising
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The document discusses trends in online video, including how consumers are consuming, participating in, and creating more video content online. It also discusses how brands can leverage video for marketing purposes through various online advertising formats. Some key points mentioned are the rise of user-generated content sharing sites like YouTube, the popularity of video among different age groups, and case studies on how brands like Kraft and Hilton have successfully used online video campaigns.
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The document discusses research from a Yahoo panel of over 1,000 internet users on their perceptions and expectations of brand content online. It outlines challenges brands face in gaining attention from hyper-solicited consumers and expectations around content quality, objectivity, engagement and measurability of brand campaigns. Examples are provided of successful brand content campaigns run by Nissan and Mercedes-Benz on Yahoo properties.
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The document discusses research from a Yahoo panel of over 1,000 internet users on their perceptions and expectations of brand content online. It outlines challenges brands face in gaining attention from hyper-solicited consumers and expectations around content quality, objectivity, engagement and measurability of brand campaigns. Examples are provided of successful brand content campaigns run by Nissan and Mercedes-Benz on Yahoo properties.
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The document discusses the rise of online video and its importance for both consumers and brands. It notes that online video usage is growing rapidly, especially among younger demographics. Brands can benefit from video by using formats like video ads, product placements, and sponsored video content to drive awareness, engagement, and sales. Measurement of online video is evolving to better track metrics like views, time spent, and referrals.
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TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Best practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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Introduction to Video Advertising
- 1. The New Online Frontier and Video
- 2. roi
- 5. For the consumer: Consume content (reading) Participate in content (rating) Creation of content (publishing) Organizing content (RSS feeds) For brands: eCommerce Community Expand points of contact Attract new prospects
- 6. Decade of technology evolution 1993 1998 Information Wave Access 2003 Distribution & Communications Wave Transact 2007 + Networking Wave Communicate Social Media Wave Participate
- 8. Monetizing Video Product Placement Advertiser Funded Video Mobile Video Video on Demand (VOD) Joost, Sky1 In Stream Video in-video in-content