Karan Hinduja provides his contact information and experience in digital marketing, Google AdWords management, and business development. He has over 3 years experience managing digital marketing campaigns and Google AdWords accounts with monthly budgets over $10k. Currently he works as an AdWords expert and business development manager for Legal Raasta Technologies, where he manages AdWords campaigns, SEO, and business partnerships. Previously he held marketing roles at two other companies, where he generated online leads, managed social media, and planned production. He provides an example of optimizing two AdWords accounts to reduce average CPC and cost per conversion over three months. Karan holds an MBA in digital marketing and a B.Com degree.

1. KARAN HINDUJA
DIGITAL PORTFOLIO
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2. About me
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 Name – Karan Hinduja
 Phone – +91-9654-478-479
 Email – karanhinduja@outlook.com
 Date Of Birth – 25th March 1988
 Address – B-202, Tower Heights
Apartment, Pitampura Delhi – 110034

4. I am passionate digital marketer with specialization in Manging
and optimizing Google AdWords Account. I have over 3 Years
of experience in Managing Digital Marketing Campaigns.
I have Managed Multiple Google AdWords Account for a
company with the monthly budget of Rs 10 Lakhs.
Apart from managing and optimizing Google AdWords
account I am also working towards generating business for the
company by doing Research & Development of new products
and finding the right market for the product.
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5. My Active Profiles
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Active on other platforms:
 Quora –
https://www.quora.com/profile/K
aran-Hinduja-7
 Linkedin –
https://www.linkedin.com/in/k-
hinduja
 Twitter –
https://twitter.com/hindujakaran
 Website-
http://www.karanhinduja.com/
My Active Profiles

7. Skill & Expertise
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Digital
Marketing
Google
AdWords
Search
Engine
Optimization
Business
Development
Product
Research and
Development
Business
Alliance

9. Work Experience
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10. Legal Raasta Technologies Pvt. Ltd.
From Nov 2016 – Currently Working Here
Profile
I am working with Legal Raasta as a AdWords Expert & Business Development Manager
Roles & Responsibilities
My role in the company is to:
 Manage & optimise the existing AdWords Campaign and run new campaign for the new
services
 Making changes in website as required in the SEO for the company online presence
 Optimizing the ads and keywords with sync to the landing page
 Managing existing business tie-up and looking for new opportunities for business expansion.
 Gathering in-depth research work on targeted market, industry, companies and
management that can be helpful is targeting the right market.
 Closely working with top management and part of Core Strategy Team in assessing market
opportunities and strategy formulation for new as well as existing markets and products in all
business divisions
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11. Kushal Karyashala Pvt. Ltd.
From April 2013 – October 2016 (Total Exp – 3 yrs 7 months)
Profile
I was working with Kushal Karyashala as Digital Marketing Executive and Production Supervisor
Roles & Responsibilities
My role in the company is to:
 Planning the Organic Search Plan of the Brand.
 Scheduling the Social Media Marketing for the Company.
 Working on creating backlinks for the company by posting content on various website.
 Managing the company’s online store at Amazon, Flipkart and Jabong
 Play an important role in grooming the subordinates to the benefit of the company.
 Planning the production schedule to achieve the target output before time.
 Maintaining coordination between the production, packing and dispatch department.
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12. M.V.M. Hangers Pvt. Ltd.
From Jan 2010 – March 2013 (Total Exp – 3 yrs 3 months)
Profile
I was working with M.V.M. Hangers as Lead Generator and Marketing Executive
Roles & Responsibilities
My role in the company is to:
 Generating leads over the internet using online b2b platforms like indiamart.com,
tradeindia.com etc..
 Working on research of competitors strategies.
 Generate business via converting online leads to sales by calling and emails.
 Partner with counterparts in field sales to ensure leads are closed and first order is shipped.
 Provide weekly, monthly and quarterly reports that track progress to plan.
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13. Career Highlights
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14. Following is a comparison of 2 accounts for 3 months from
December to February. I had worked on these account and
brought down the Average Cost Per Conversion(CPC) and
also the cost of conversion was reduced.
The factors I had used were:
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1. Keyword optimization on the landing page
2. Changes were made in the ads of the account
3. Negative keywords were added
4. Content optimization for increasing Landing Page
Experience

15. AdWords Comparison of 2 accounts for 3 months
AdWords Account 1 in the month of February – The average CPC in February was 5.67
and cost per conversion was 50.05
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16. AdWords Comparison of 2 accounts for 3 months
AdWords Account 1 in the month of January – The average CPC in January was 5.77 and
cost per conversion was 58.36
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17. AdWords Comparison of 2 accounts for 3 months
AdWords Account 1 in the month of December – The average CPC in December was 6.12
and cost per conversion was 74.92
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18. AdWords Comparison of 2 accounts for 3 months
AdWords Account 2 in the month of February – The average CPC in February was 5.27
and cost per conversion was 47.35
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19. AdWords Comparison of 2 accounts for 3 months
AdWords Account 2 in the month of January – The average CPC in January was 5.48 and
cost per conversion was 60.27
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20. AdWords Comparison of 2 accounts for 3 months
AdWords Account 2 in the month of December – The average CPC in December was 5.80
and cost per conversion was 73.36
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21. To Summarize 21
Month Account 1
CPC
Account 1
Cost/Conv.
Account 2
CPC
Account 2
Cost/Conv.
February 5.67 50.05 5.27 47.35
January 5.77 58.36 5.48 60.27
December 6.12 74.92 5.80 73.36

22. Academic Summary
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23.  Post Graduation – Amity University
Currently perusing Course – MBA with Specialisation in Digital
Marketing.
 Graduation – Correspondence from Shobhit University,
Meerut
Course – B.Com. Completion Year – 2014
 High Education – St. Stephens School
Completion Year – 2003
 Senior Secondary Education
Completion Year – 2005
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24. Thank You
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