Raffiq Merchant is a concept designer with over 45 years of experience. He views his work as his purpose and takes on challenges rather than seeing them as hurdles. He believes it is important for successful employees to have long-term vision and good planning and management skills. While he finds internal satisfaction from his clients' satisfaction, he works for his purpose rather than rewards. For younger workers, he explains the importance of their work and encourages them when they do not meet his expectations, as education is not the same as imagination. His final advice for youth is to work hard, stay focused on goals, and cooperate with others.