Google's search algorithms now include video content in search results. Videos displayed above search results are more likely to be clicked than websites alone. To increase the chances of a video being selected, keywords should be included in the video title, tags, description, and a full transcript. Providing a transcript gives Google more text to associate with the video for SEO purposes. While hosting videos on YouTube increases visibility, it risks sending visitors away from your own website. Services like SpeakerText can generate transcripts that link back to a website to keep visitors on your domain.