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Selecting videos Joy Kerr Kent Porter Marylou Jaffe
Introduction Building upon our previous camera assignments we are going to show you some sample commercial video clips Discuss what you liked and didn’t like about the clips via the chat room You will then be given time to go out and search the web for videos that have the items that you feel are most important in selling a product to a consumer We will then view the videos and discuss if they have the qualities that we agreed upon
Tips for Writing Good Commercials  Mention the product name more than once Keep the language simple Create a tagline or use the company's motto Use snappy words Pick a topic that will relate to your target audience Lose the cheese factor Think long term http://www.associatedcontent.com/article/428530/tips_for_writing_good_commercials_.html?cat=35
Assignment You will be given time to search the web for a commercial clip that you feel has the qualities a good commercial should have and be prepared to discuss why you choose it You will need to post the URL to your chosen video in the chat room or blog page of the Group 2 website (As a back up plan we will be using the Sakai chat room to discuss the videos)
Time to review the Videos	 You will now return to the Group 2 site and view the sample commercial videos that are located on the Videos Tab We will continue the lesson from that site

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Video selection

  • 1. Selecting videos Joy Kerr Kent Porter Marylou Jaffe
  • 2. Introduction Building upon our previous camera assignments we are going to show you some sample commercial video clips Discuss what you liked and didn’t like about the clips via the chat room You will then be given time to go out and search the web for videos that have the items that you feel are most important in selling a product to a consumer We will then view the videos and discuss if they have the qualities that we agreed upon
  • 3. Tips for Writing Good Commercials Mention the product name more than once Keep the language simple Create a tagline or use the company's motto Use snappy words Pick a topic that will relate to your target audience Lose the cheese factor Think long term http://www.associatedcontent.com/article/428530/tips_for_writing_good_commercials_.html?cat=35
  • 4. Assignment You will be given time to search the web for a commercial clip that you feel has the qualities a good commercial should have and be prepared to discuss why you choose it You will need to post the URL to your chosen video in the chat room or blog page of the Group 2 website (As a back up plan we will be using the Sakai chat room to discuss the videos)
  • 5. Time to review the Videos You will now return to the Group 2 site and view the sample commercial videos that are located on the Videos Tab We will continue the lesson from that site