The document discusses the use of data to enhance understanding of consumer behavior, emphasizing the importance of organizing and interpreting data to create meaningful connections with customers. It outlines various strategies for optimizing marketing and modeling products and audiences, suggesting a collaborative approach to data collection and analysis. The document concludes with a call to action for research on consumer engagement with media, inviting further questions and dialogue.

1. USING DATA TO
PREDICT & SHAPE
CONSUMER
BEHAVIOR.
Brian Reich
CDS Global Summit - September 9, 2014

2. HOW DOES
USING DATA
HELP US

3. BUILD
A BETTER,
MORE
EFFECTIVE
COMPANY

4. AND CREATE
DEEPER
CONNECTIONS
WITH
CONSUMERS?

5. HOW SHOULD
WE ORGANIZE
AND MAKE
SENSE OF
ALL THE DATA?

6. THE ANSWER:
SMART
DATA

7. OPTIMIZE vs. PREDICT
7

8. vs. BEHAVIORS RESPONDING
TO SIGNALS
8
SHAPING

9. 9
CUSTOMERS
YOU KNOW
MORE THAN
CUSTOMERS vs.
YOU ALREADY
KNOW

10. SMARTER
ORGANIZATIONS

13. 13

15. BIG
OPPORTUNITIES

16. MODEL FOR ALL YOUR EXISTING PRODUCTS
MODEL FOR NEW PRODUCTS
MODEL AUDIENCE GROUPS/TYPES
MODEL MARKETS
INFORM PARTNERSHIP
BUILD COMMUNITY OF INFLUENCERS
OPTIMIZE MARKETING

17. LOTS OF
EXPERIMENTING
AND LEARNING

18. THE CHALLENGE

19. COLLECT THE DATA
ASK THE QUESTIONS
BUILD THE MODELS
!DO IT TOGETHER

20. THE FIRST STEP

21. A RESEARCH
PROJECT
AND
DISCUSSION

22. ABOUT WHY
PEOPLE BUY
MAGAZINES

23. AND WHAT
WE NEED TO
KNOW SO WE
CAN BETTER
INFLUENCE

24. WHEN AND
HOW
CONSUMERS
ENGAGE
WITH MEDIA.

25. LOTS OF QUESTIONS
LOTS OF TESTING
LOTS OF NEW IDEAS
!NO TIME TO WASTE

26. THE END.

27. ASK ME
ANYTHING

28. Name: Brian Reich
Email: brian@littlemmedia.com
Twitter: @brianreich
Phone: (646) 789-1323