The document presents a study on customer satisfaction with Videocon LCD televisions in Ahmedabad, India. It outlines the research methodology, which included a survey of 100 random customers. Key findings were that 32% of customers reported problems, most related to picture and sound quality. Suggestions included improving after-sales service and feedback processes to increase customer satisfaction.

1. A
PRESENTATION ON
“ CUSTOMER SATISCTION OF VIDEOCON
LCD TELEVISION IN AHMEDABAD ”
PRESENTED BY :
CHETAN SAGAR (NR 11126)

2. RESEARCH
METHODOLOGY
 STATEMENT OF PROBLEM
I have visited around 20 dealers of Videocon
LCD Television and it has been come to know that
there are many complain about Videocon LCD
Television and also come to know that customers are
not much satisfied with Videocon LCD Television.
The principle cause behind this project is to know that
at what level customers are satisfied through
Videocon LCD Television offered by the company
and what are the problems they are facing. Also how
further improvement can be done in future in this area
so as to get more customer satisfaction.

3. OBJECTIVES OF THE STUDY
To study the consumer satisfaction
towards Videocon LCD Television
To know the after sales service
satisfaction towards Videocon LCD
Television
To know the problems faced by
consumer.
 To study further improvement for
Videocon LCD Television as well as
service.

4. RESEARCH DESIGN
• Sampling Plan :
1. Sampling method: RANDOM SAMPLING METHOD
2. Sampling unit/element: I have selected customers from different areas
of Ahmadabad city that are using Videocon LCD Television.
3. Sample size : I have selected conveniently 100 samples
 Data Collection :
 Primary
 Questionnaire
 Personal interviews
 Secondary
 Sources like different articles journals, magazines and
newspapers etc.,

5. LIMITATIONS OF THE STUDY
 Limitation of the study work is that the study is undertaken
in AHMEDABAD city only. Hence we cannot generalize
the finding of the study work with the other regions.
 As this study is entirely depends on the response given by
the customers there may be possibility of suppression of
the facts and may be possibilities of don’t give true
answers.

7. Q. Reasons for Purchasing Videocon LCD Television?

8. Q7. Rate your satisfaction level with
the picture quality, sound quality, features, Color quality, and
aspect ratio quality of Videocon LCD Television?
OPINION FOR SATISFACTION %
73
HIGHLY SATISFIED SATISFIED AVERAGE DISSATISFIED HIGHLT DISSATISFIED
66
43
32
28 27 27
26 26
24
21 22 21
19
14
11 10
3 3
1 1 1 0 1 0
PICTURE QUALITY SOUND QUALITY FEATURES COLOR QUALITY ASPECT RATIO

9. Q13. satisfaction level with the
performance of Videocon LCD
T.V.?
Q14. Have you ever faced
problem In Videocon LCD T.V?
HAVE YOU FACED PROBLEM IN
LCD TELIVISION
SATISFIED AVERAGE
36% 31%
DISSATISFI
HIGHLY ED
SATISFIED
YES
11%
21% 32%
HIGHLY NO
DISSATISFIE
D
68%
1%

10. Q15. How do You Inform Your Q18 Do You Get Feedback
Complain To The Company? Call From Company after
Solving Your Problem?
RESPOND % 79
NO
95%
21
YES
5%
0 0
FEEDBACK BY DIRECT BY THROU
CALL CALL DEALER ONLINE
PROCESS

11. HYPOTHESIS
Correlations between Picture Quality & Overall Performance
H0: There is no correlation between Picture quality & satisfaction level.
H1: There is correlation between Picture quality & satisfaction level.
Rate your satisfaction
level with the
Rate your satisfaction level performance of
with the picture quality of Videocon LCD
Videocon LCD Television? Television?
Rate your satisfaction Pearson Correlation 1 .927**
level with the picture
quality of Videocon LCD Sig. (2-tailed) .000
Television? N 100 100
Rate your satisfaction Pearson Correlation .927** 1
level with the
performance of Videocon Sig. (2-tailed) .000
LCD Television? N 100 100
**. Correlation is significant at the 0.01 level (2-tailed).
Interpretation: As the Picture Quality improves the satisfaction level also increases.

12. Correlations between Problems & Overall Performance:
H0 : There is no correlation between Problems & satisfaction
level.
H1 : There is correlation between problems & satisfaction
level. Rate your satisfaction level with Have you ever faced
the performance of Videocon problem related to
LCD Television? Videocon LCD Television?
Rate your satisfaction level Pearson Correlation 1 .717**
with the performance of
Videocon LCD Television? Sig. (2-tailed) .000
N 100 100
Have you ever faced Pearson Correlation .717** 1
problem related to
Videocon LCD Television? Sig. (2-tailed) .000
N 100 100
**. Correlation is significant at the 0.01 level (2-tailed).
Interpretation: As the no. of Problems increases the satisfaction level
decreases.

13. FINDINGS
 Customers reason to purchase LCD television is picture quality and
sound quality.
 20% customers are not satisfied with picture quality and 22 %
customers are not satisfied with sound quality.
 32% customers had problem with their LCD Television.
 Mostly customers do complain to company through dealers. But they
are not forward their complain to company.
 5% customer has got feedback call after sales service from the
company.
 Customers are not aware about D2H facility.

14. SUGGESIONS
 Company should do the after sale call to customer
and should also do the feedback call after service to
customer.
 They should promote their call center number.
 Company should give time to time training to their
technicians.
 Most of the problems are related to sound quality and
picture quality and company should have to focus on
it.
 Company should make people aware about D2H
services.

15. CONCLUSION
It has also been came to know that no
doubt, company is providing good service even
though some customers are facing problems like
customers are not able to do complains easily to
company because some dealers are not
forwarding customer’s complain to company.
It has also been come to know that some
technicians are not giving response properly to
customers.
it has also been came to know that
Videocon is still lacking in providing better sound
quality as well as picture quality .so company
should look after this.

16. BIBLIOGRAPHY:
 www.videoconworld.com/
 www.cssp.org/.../customer-
satisfaction/customer-satisfaction-
what-res...
 www.powells.com/biblio/3330000227724
 www.moneycontrol.com/news_html.../Vi
deocon%20Industries.pdf