This document outlines a business plan for introducing two water purifier models - a base UV sterilizer model and a higher-end RO+UV model. It discusses the features, components, and specifications of each model. It also analyzes the large and growing water purifier market in India, with a focus on the potential in Kerala. The marketing strategy includes partnerships with labs, doctors, and events. Financial projections estimate revenues, costs, and profits over the first year for each model.
3. FEATURES
• It should retain natural quality of water
• User friendly features
• Enhanced taste and odourless
• In-built storage tank
• Long Life
• No wastage of water
4. BASE MODEL
UV technology
Wall mounting
8 litre storage
Max 20W power
7.8kg weight
Applicable upto TDS range of 500mg/l
9. THE WATER PURIFIER INDUSTRY
INR 34 BILLION INR 91.9 BILLION
(FY -2014) (FY -2019)
(Source: Research and Markets; Article ‘Home water Purifier Industry in India, 2014-19’, August 2015).
INDIA
10. POTENTIAL MARKET
• Initial strategy to Market in Kerala
• 20% BPL and 80% potential customers
• Assumes 68.5 lakh families
12. Market share of top brands
46%
27%
7%
13%
7%
AQUA GUARD KENT LG PURE IT OTHERS
Source : www.mplans.com
13. MARKETING STRATEGY
Direct dealers-3000, Distributors -500
Retailers -20000.
Water test kit
Conducting free water pH level
Tie-Up with testing labs and doctors who treat for water
borne diseases
Tie up with promotional event like CSR activities run
Kerala run ,Red cross for the promotion of product
Make a 24* 7 customer service
15. Projected P&L for Assembling
Year I
Item Heads Base Model Plus Model
Number of Workers Directly
Involved 4 4
Assembly per workers per day 20 15
Capacity Utilization 0.50 0.50
Number of sales Exec. 3 3
Target/month for a Sales Exec. 200 125
Initial Investment :
16. Year 1 Year 1
Item Heads Base Model Plus Model
Unit Cost Price 3,800 5,500
Unit Selling Price for Base Model 10,000 17,000
Quantity produced 10,560.00 7,920.00
Quantity sold 9,600 6,000
Sales / Revenue 960,00,000 1020,00,000
Total Variable Cost 714,84,000 690,84,000
Total Fixed Cost 167,24,382 173,97,636
Total cost 882,08,382 646,81,636
PBT 77,91,618 155,18,364