This document is a template for a business plan that includes sections for describing the business idea and goals, products/services, location, ownership structure, legal requirements, production details, SWOT analysis, competitor analysis, marketing strategy, finances, risk management, human resources, equipment/assets, stock/inventory, and key business systems. The template provides prompts and instructions for the business owner to customize the plan with their own business details.

1. Confidential. Commercial in confidence Page 1 6/03/2017
[The following document is a business plan template created by www.injust5.com. Refer to our Terms of Use before using this
template: http://www.injust5.com/terms-of-use-privacy/
Instructions for this document are in parentheses ‘[‘ or ‘]’ or in red and should be deleted before finalisation. You should add your
own information as prompted and replace any placeholders such as XX/XX/XX for date with your date or data.
Refer to: http://www.injust5.com/2016/02/20/the-business-plan/
for further details and instructions as needed.]
BUSINESS DESCRIPTION
[Detail here your business idea, your personal and business goals and a description of the business itself.]
The business idea is as follows:
Our overarching vision is to:

Goals and objectives
My business goals include:


B U S I N E S S P L A N – [ I N S E R T B U S I N E S S N A M E ] – [ X X / X X / X X ]

2. Confidential. Commercial in confidence Page 2 6/03/2017
My personal goals include:


Our Products/Services will include:



Location
[Insert location details]
Proposed operating hours
[Insert operating hours]
Ownership:
OWNER PERCENTAGE OWNED KEY SKILLS,
EXPERIENCE & QUALS
ROLE IN THE BUSINESS

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Business structure:
[Detail which structure you are using eg. Sole trader, company etc).
LEGALITIES
REQUIREMENTS DETAILS STATUS
Insurances
Licences
Regulations
Key legislation
International/National
Standards
Contracts (suppliers,
customers either)
Patents/Intellectual Property
PRODUCTION
[Include any details of where and how your product will be manufactured and shipped if relevant]

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SWOT ANALYSIS
[Refer to:http://www.injust5.com/2016/06/25/market-research-swot-analysis-free-template-handout-video/]
INTERNAL ENVIRONMENT EXTERNAL ENVIRONMENT
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
[Insert one strength in each
cell using the internal factors
list on the right for guidance]
[Insert one weakness in
each cell using the internal
factors list on the right for
guidance]
[Insert one opportunity in
each cell using the
external factors list on the
right for guidance]
[Insert one threat in each
cell using the external
factors list on the right for
guidance]

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COMPETITOR ANALYSIS
[Refer to:http://www.injust5.com/2016/06/25/competitor-analysis-small-business-free-handouts-video/ ]
COMPETITOR
PRODUCTS/
SERVICES
THEIR
MARKET
SHARE
THEIR POINT
OF
DIFFERENCE
THEIR
MARKETING
THEIR
STRENGTHS
THEIR
WEAKNESSES
WHY THEY ARE
A
COMPETITOR
WHAT YOU
CAN OFFER

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Point-of-difference
Our unique selling point is:

Growth opportunities
[Detail any potential growth opportunities]
Industry description and outlook
Industry description and outlook
[Describe the industry you are in (e.g. age, present structure, size in terms of $ and volume) and any major trends (both past and
future) affecting your industry]

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MARKETING STRATEGY
Marketing goal(s)
 [what specifically do you want to achieve from your marketing plan?]
Our primary target market – customer profile
 [include demographical and other info on customer]
Our secondary target markets – customer profiles
 [include demographical and other info on customer]


Pricing
 [What pricing structures will you be using and why? Will your pricing structure change in the future?]
Distribution
 [what channels will you be using to distribute your products or services?]
Advertising and promotion
 [what specific paid and non-paid activities will you undertake?]
Stakeholders
 [who can you engage as potential partners, suppliers, ambassadors who can help encourage sales? Who could
detrimentally affect your sales and how will you engage them?]
Evaluation
 [how will you monitor and measure the success of your marketing activities?]

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FINANCES
[You will need to include a start-up budget and ongoing costs to run your business, as well as forecasts for future income and
spending.
The specific items you may include are:
 Start-Up Budget
 Annual Profit Budget – Year 1 and 2
 Cash Flow Forecast including projected cash flow by quarter
 Balance Sheet – forecasted opening balance sheet and year-end balance sheet
 Break-Even Analysis.
Use our FREE budgeting templates to forecast your sales and costs as well as your break-even point. Then attach the
completed documents to this business plan]

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Risk management
Detail below internal and external scenarios that may directly affect your business:
(Use the following for ‘Likelihood’ and ‘impact’. L = low, VL = very low, M = medium, H = high, VH = very high)
Risk
description
Likelihood
Impact
Priority
Preventative action Contingency plans

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HUMAN RESOURCES
KNOWN EMPLOYEES POSITION KEY SKILLS,
EXPERIENCE & QUALS
ROLE IN THE BUSINESS
[Include an organisational chart – include details of whether part-time, full-time, casual, permanent or contract]
Wages estimate
[Insert details of wages and salaries estimates]
Employee conditions and awards
[Insert details of employee conditions and awards]
Training and development
[Insert details of any planned or required training and development activities]
WORKPLACE HEALTH, ENVIRONMENT AND SAFETY
[Insert details of workplace environment, health and safety requirements]

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EQUIPMENT AND ASSETS
EQUIPMENT NEEDED DETAIL STATUS
IT Hardware
Office equipment
STOCK AND INVENTORY (FOR PRODUCTS)
STOCK/INVENTORY DETAIL STATUS
SYSTEMS
KEY SYSTEMS DETAIL STATUS
Point of Sale
Accounting and payroll
Warehousing
Logistics
Customer management