1. Airnamics developed an unmanned aerial system for close-range filming using Model-Based Design with MATLAB and Simulink. They were able to find over 95% of control software bugs before the first flight through simulations. 2. MATLAB is an important part of the scientific infrastructure for academic and research organizations, similar to how concert halls are infrastructure for orchestras. 3. The MathWorks Accelerator Program provides startups in accelerators and incubators with free access to the MATLAB tool suite for one year to support their research and development.

1. 1© 2015 The MathWorks, Inc.
Vernetzung von
Forschung und
Lehre und
Unternehmertum
Dr. Joachim Schlosser
MathWorks

2. 2
Airnamics co-founders Marko
Thaler and Zoran Bjelić with the
R5 MSN1 prototype after its first
flight.
Link to user story
Airnamics Develops Unmanned Aerial
System for Close-Range Filming with
Model-Based Design
“With Model-Based Design our three-engineer team found
more than 95% of control software bugs before the first flight.
We used the test flights to increase our Simulink models’
fidelity and isolate remaining bugs with high precision. The
result is a safer, more reliable, and higher-quality product.”
Marko Thaler
Airnamics

3. 3
Use existing tools
in and on MATLABwith
hardware instead of re-
inventing the wheel.
Joachim Schlosser. »Macher oder Getriebener«. In: E&E Kompendium 2013, publish industry Verlag GmbH, 2013. Kap. Das Gesamtsystem im Blick.
http://industr.com/E-und-E-Magazin/de_DE/themen/Designtools-und-Software/macher-oder-getriebener-233420

4. 4
As concert halls for orchestras,
MATLAB is part of the scientific infrastructure of
academic and research organizations
Photo: Maria Oik on Flickr, License CC-BY.

5. 5
[Why me]
Image Sources: Hochschule Augsburg, Technische Universität München, BMW AG, Wiki Commons (under LGPL), Berner & Mattner Systemtechnik GmbH, Audi AG, MathWorks

6. 6
It‘s Math that Drives Things
More math in your system  bigger benefit from MATLAB & Simulink

7. 7
STEM Skills Survey, UK
“Are there enough skilled candidates from universities
to meet STEM employees’ requirements?”
Short Answer: No.
mathworks.com/STEMskills
Joachim Schlosser, Coorous Mohtadi, and Owen McAree. “Bridging the Skills Gap in STEM Industries”. In: Proceedings
SEFI Conference. Birmingham, Sept. 2014. URL: http://www.sefi.be/conference-2014/0109.pdf

8. 8
Supporting Research Programmes

9. 9
Academia & Industry

10. 10
Academia & Industry – A Network

11. 12
Support of Student Competitions
NXP Cup
mathworks.de/racinglounge

12. 13
A Computational Thinking Infrastructure…
Site license option chosen by over 650 universities, including
MIT, Stanford, TU Eindhoven, TU München, TU Delft, U Cambridge,
all Uni/UAS Baden-Württemberg, …
MATLAB available to all faculty, research staff, students, academic visitors
Large scale MATLAB licenses offer scientists an ecosystem
that is a fundamental component of the research infrastructure

13. 14
MathWorks Accelerator Program
1 year of free access to entire MathWorks tool suite
for all startups participating
in one of 150 accelerators / incubators in 78 cities
 mathworks.com/programs/accelerators
 mathworks.com/campaigns/products/startups/

14. 15
In Deutschland
Aachen Entrepreneurship Center Aachen
TechFounders München
UnternehmerTUM KICKSTART München
ESA Business Incubation Centres mehrere
mathworks.com/programs/accelerators
mathworks.com/campaigns/products/startups/

15. 16
Accelerating the Pace of Engineering and Science
 Studenten / Wissenschaftler
Forschen + gründen Sie mit
MATLAB & Simulink
 Manager / Entwickler
Fragen Sie Lehrende, wie sie mit
MATLAB & Simulink lehren
 Lehrende / Studenten
Fragen Sie Firmen, warum
diese MATLAB & Simulink
einsetzen