This is the slide deck used by James Barlow at NCIIA's VentureLab UT Austin, a 5-day venture acceleration workshop for 16 social ventures throughout the U.S. For more on the workshop, visit: http://www.invention2venture.org/venturelabaustin/
For more on James Barlow, visit: http://nciia.org/people
For more on NCIIA: http://www.nciia.org
The University Innovation Fellows are part of a national movement to ensure that students gain the necessary attitudes, skills and knowledge required for them to compete in the economy of the future. These student leaders from schools around the country work with their peers to catalyze even greater levels of innovation and entrepreneurship activity on their campuses.
The program is run by the National Center for Engineering Pathways to Innovation (Epicenter), funded by the National Science Foundation as a partnership between Stanford University and the National Collegiate Inventors and Innovators Alliance (NCIIA). University Innovation Fellows call on engineering students and their peers to dream, design and deliver innovations that solve real-world problems.
Learn more at the University Innovation Fellows website: http://dreamdesigndeliver.org.
This document discusses type 1 diabetes, which affects about 3 million Americans and is diagnosed most often in childhood. It is a lifelong disease that carries risks of serious complications if not properly managed. The Juvenile Diabetes Research Foundation was founded in 1970 to fund research for a cure. The second and third paragraphs advertise a 2010 fundraising dinner and walk to support JDRF's efforts to find a cure through research projects like stem cell and islet cell studies. The rest of the document lists donors, sponsors, and raffle prizes for the 2010 fundraising events.
About National Collegiate Inventors and Innovators AllianceHumera Fasihuddin
This presentation was delivered Humera Fasihuddin of NCIIA (http://www.nciia.org), lead sponsor of TEDxPrinceton (December 3, 2010), during the opening remarks.
University Innovation Fellows Presentation @ HBCU Innovation SummitHumera Fasihuddin
This presentation was delivered by Humera Fasihuddin, Greg WIlson (UGA), Lucas Arzola (UC Davis and Betaversity) and Jared Karp (UC Berkeley) at the inaugural HBCU Innovation Summit held at Stanford University on Friday, November 1st, 2013.
This is a talk given to rising undergrad chemistry seniors attending a summer REU program at UMass Amherst funded by NSF in 2010. The talk is designed to make students aware of the impact they can have on the world by pursuing commercial translation opportunities.
University Innovation Fellows: Students as PartnersHumera Fasihuddin
The document describes the University Innovation Fellows program, which trains student leaders to enhance their university's innovation ecosystem. It trains 60 students per academic year in a 6-week online program involving hands-on assignments and presentations. The program teaches students to critically think about strategic resources, current campus innovation activities, and strategies to drive change. It aims to fill gaps students identify, like increasing early-stage support and venture success. The document provides examples of student recommendations and networks formed through the program.
NCIIA Program Managers Humera Fasihuddin and Jennifer Keller Jackson use this simple PowerPoint to give nascent student and faculty entrepreneurs an introductory overview of financing options for social enterprises.
Note: This presentation does not define all terms, but is meant to be used as an aid to a verbal presentation of terms and concepts.
Lee Rainie, Director of Internet Science and Technology research, details the digital divide among Americans' internet usage to the the U.S. Census Bureau's National Advisory Committee on Racial, Ethnic, and Other Populations.
The University Innovation Fellows are part of a national movement to ensure that students gain the necessary attitudes, skills and knowledge required for them to compete in the economy of the future. These student leaders from schools around the country work with their peers to catalyze even greater levels of innovation and entrepreneurship activity on their campuses.
The program is run by the National Center for Engineering Pathways to Innovation (Epicenter), funded by the National Science Foundation as a partnership between Stanford University and the National Collegiate Inventors and Innovators Alliance (NCIIA). University Innovation Fellows call on engineering students and their peers to dream, design and deliver innovations that solve real-world problems.
Learn more at the University Innovation Fellows website: http://dreamdesigndeliver.org.
This document discusses type 1 diabetes, which affects about 3 million Americans and is diagnosed most often in childhood. It is a lifelong disease that carries risks of serious complications if not properly managed. The Juvenile Diabetes Research Foundation was founded in 1970 to fund research for a cure. The second and third paragraphs advertise a 2010 fundraising dinner and walk to support JDRF's efforts to find a cure through research projects like stem cell and islet cell studies. The rest of the document lists donors, sponsors, and raffle prizes for the 2010 fundraising events.
About National Collegiate Inventors and Innovators AllianceHumera Fasihuddin
This presentation was delivered Humera Fasihuddin of NCIIA (http://www.nciia.org), lead sponsor of TEDxPrinceton (December 3, 2010), during the opening remarks.
University Innovation Fellows Presentation @ HBCU Innovation SummitHumera Fasihuddin
This presentation was delivered by Humera Fasihuddin, Greg WIlson (UGA), Lucas Arzola (UC Davis and Betaversity) and Jared Karp (UC Berkeley) at the inaugural HBCU Innovation Summit held at Stanford University on Friday, November 1st, 2013.
This is a talk given to rising undergrad chemistry seniors attending a summer REU program at UMass Amherst funded by NSF in 2010. The talk is designed to make students aware of the impact they can have on the world by pursuing commercial translation opportunities.
University Innovation Fellows: Students as PartnersHumera Fasihuddin
The document describes the University Innovation Fellows program, which trains student leaders to enhance their university's innovation ecosystem. It trains 60 students per academic year in a 6-week online program involving hands-on assignments and presentations. The program teaches students to critically think about strategic resources, current campus innovation activities, and strategies to drive change. It aims to fill gaps students identify, like increasing early-stage support and venture success. The document provides examples of student recommendations and networks formed through the program.
NCIIA Program Managers Humera Fasihuddin and Jennifer Keller Jackson use this simple PowerPoint to give nascent student and faculty entrepreneurs an introductory overview of financing options for social enterprises.
Note: This presentation does not define all terms, but is meant to be used as an aid to a verbal presentation of terms and concepts.
Lee Rainie, Director of Internet Science and Technology research, details the digital divide among Americans' internet usage to the the U.S. Census Bureau's National Advisory Committee on Racial, Ethnic, and Other Populations.
The document provides an agenda for a presentation on the role of a business analyst on Agile projects. The agenda includes an overview of Agile, the role of a business analyst on traditional and Agile projects, why business analysts are important for project success, and a question and answer session. The presenter is Bill Gaiennie who has 17 years of software development experience and has trained over 500 teams on Agile.
Outside-In The Secret was published in early 2010. Now in its 5th revision this is the story of those companies apparent 'magic' and their tricks for achieving success. This key note was delivered at the iCMG's 6th Architecture World Conference in Bangalore.
The document discusses the importance of customer experience for businesses. It outlines the 5 C's of customer experience as constructed, characteristic, cohesive, compelling, and consistent. It notes that while 80% of companies believe they provide superior customer experience, only 8% of customers agree. The unique customer experience is the aspect that differentiates a company and leads to the highest returns.
The document discusses the importance of customer experience for businesses. It outlines the 5 C's of customer experience as constructed, characteristic, cohesive, compelling, and consistent. It notes that while 80% of companies believe they provide superior customer experience, only 8% of customers agree. The unique customer experience is the aspect that differentiates a company and leads to the highest returns.
The document discusses the role of business analysts on Agile software development projects. It states that business analysts help customers define strategic goals and product visions. On Agile projects, requirements are planned for delivery in short iterations rather than predefined upfront. Business analysts elicit requirements from customers in the form of user stories and help communicate project progress and validate solutions. The document emphasizes that business analysts are crucial to Agile project success by embracing changing requirements.
LiViJu is a consulting firm led by Davy Verhulst that provides strategic advice and interim management services. It helps clients identify inefficiencies, implement solutions, and build internal capabilities. LiViJu brings expertise in marketing, procurement, finance, and general management skills to help clients improve processes, reduce costs, and enhance performance.
The document summarizes the career journey of an individual from graduating with a Bachelor's degree and pursuing further screen production studies. They completed an internship at a production company where they were later offered a full-time role as a Production Coordinator. They then gained broadcast experience working as a Presentation Coordinator at a television network for 5 years before leaving to spend more time with their young family. They currently work as a Purchasing Administrator but wish to return to television production, which inspired their career initially.
The document provides definitions and context around business value engineering. It discusses business value engineering as a learning and incremental improvement approach focused on delivering more value to customers. The document then summarizes different approaches to business value engineering, comparing the more traditional Procter & Gamble approach of extensive customer research and marketing to the experimental approach used by Google of quickly prototyping and testing ideas.
The Conversation Roadmap A Foundation for Better Sales Tools and MoreCorporate Visions
The document discusses Dow Jones & Company's implementation of a new "Conversation Roadmap" approach to better align marketing, sales, and messaging. It overhauls their messaging to focus on solving customer problems rather than just highlighting features. Key aspects include workshops to develop messaging linked to the customer buying cycle, training sales and marketing, mapping messaging to audiences and products, and integrating it into campaigns, collateral, and sales tools to ensure a coordinated customer-centric approach going forward.
Lean Startup presentation at Kellogg Entrepreneurship ConferenceJohn Prendergast
I gave a Lean Startup presentation at Kellogg Entrepreneurship Conference on Wed May 25, 2011. It's an intro presentation so if you know lean well already, it's all review.
The document outlines the mission, values, SWOT analysis, performance targets, and competitive and production strategies of B&B Photography over multiple years. Key lessons learned include the importance of paying attention to competitors, effective communication within the team, training employees, and ensuring strengths are properly managed to avoid becoming weaknesses.
Zebulon Solutions provides productization services to help clients bring products from design to manufacturing. They offer product design, analysis, industrialization, program management, and test development services. Their mission is to save clients time and money through an old-fashioned work ethic and focus on productization. They are based in Colorado and have experience helping companies in various industries launch over 100 products.
Introduction to Agile for Scottish Project and Programme Managers GroupScott Seivwright
This document provides an overview of Agile project management. It discusses the Agile Manifesto and popular Agile techniques like Scrum. The benefits of Agile include adapting quickly to change, reducing defects, and improving user experiences. However, adopting Agile requires changing organizational culture and processes. Not all projects are suitable for Agile methods.
Following the previous "The Death of the IT Department" presentation, this presentation starts to build a new mind-set for IT.
We start with the recognition that business activities operate at different velocities and are propelled by different drivers.
We then recognise that IT often operates at one velocity (too slow)
So IT delivery needs to align with business change velocities.
Or business will find someone else to do the work.
This presentation is in a series of "Transforming IT" discussions. More will follow. Follow me to keep abreast of developments.
Connect and Engage Better with Provocation-based SellingAlinean, Inc.
Today's buyer has been forced to do-more-with-less, and has less time than ever before to uncover their issues, and explore solution options.
How can you sell to a prospect if they are unaware of the opportunity or priority of the issues you can address, and that indeed a remedy exists?
SEO Strategies For large and small business adtech
SEO strategies for businesses of various sizes. It begins with questions about business size, type, and industry. The document then covers whether social media is part of SEO and how to measure ROI of SEO efforts through metrics like incremental revenue and costs. Reasons for SEO failure and whether SEO or paid search converts higher are discussed. It concludes by asking which area of SEO may see the biggest changes in 2009.
The pitch deck outlines an investor pitch for a startup. It introduces the founding team and their experience. It then discusses the problem the startup aims to solve, the size of the market opportunity, and the solution the startup has developed. The deck also covers the traction and user acquisition strategy, business model, competition, and financial needs. The overall goal is to convince the investor that the startup has a strong team, large market need, and solution that can generate revenues and competitive advantage.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
The document provides an agenda for a presentation on the role of a business analyst on Agile projects. The agenda includes an overview of Agile, the role of a business analyst on traditional and Agile projects, why business analysts are important for project success, and a question and answer session. The presenter is Bill Gaiennie who has 17 years of software development experience and has trained over 500 teams on Agile.
Outside-In The Secret was published in early 2010. Now in its 5th revision this is the story of those companies apparent 'magic' and their tricks for achieving success. This key note was delivered at the iCMG's 6th Architecture World Conference in Bangalore.
The document discusses the importance of customer experience for businesses. It outlines the 5 C's of customer experience as constructed, characteristic, cohesive, compelling, and consistent. It notes that while 80% of companies believe they provide superior customer experience, only 8% of customers agree. The unique customer experience is the aspect that differentiates a company and leads to the highest returns.
The document discusses the importance of customer experience for businesses. It outlines the 5 C's of customer experience as constructed, characteristic, cohesive, compelling, and consistent. It notes that while 80% of companies believe they provide superior customer experience, only 8% of customers agree. The unique customer experience is the aspect that differentiates a company and leads to the highest returns.
The document discusses the role of business analysts on Agile software development projects. It states that business analysts help customers define strategic goals and product visions. On Agile projects, requirements are planned for delivery in short iterations rather than predefined upfront. Business analysts elicit requirements from customers in the form of user stories and help communicate project progress and validate solutions. The document emphasizes that business analysts are crucial to Agile project success by embracing changing requirements.
LiViJu is a consulting firm led by Davy Verhulst that provides strategic advice and interim management services. It helps clients identify inefficiencies, implement solutions, and build internal capabilities. LiViJu brings expertise in marketing, procurement, finance, and general management skills to help clients improve processes, reduce costs, and enhance performance.
The document summarizes the career journey of an individual from graduating with a Bachelor's degree and pursuing further screen production studies. They completed an internship at a production company where they were later offered a full-time role as a Production Coordinator. They then gained broadcast experience working as a Presentation Coordinator at a television network for 5 years before leaving to spend more time with their young family. They currently work as a Purchasing Administrator but wish to return to television production, which inspired their career initially.
The document provides definitions and context around business value engineering. It discusses business value engineering as a learning and incremental improvement approach focused on delivering more value to customers. The document then summarizes different approaches to business value engineering, comparing the more traditional Procter & Gamble approach of extensive customer research and marketing to the experimental approach used by Google of quickly prototyping and testing ideas.
The Conversation Roadmap A Foundation for Better Sales Tools and MoreCorporate Visions
The document discusses Dow Jones & Company's implementation of a new "Conversation Roadmap" approach to better align marketing, sales, and messaging. It overhauls their messaging to focus on solving customer problems rather than just highlighting features. Key aspects include workshops to develop messaging linked to the customer buying cycle, training sales and marketing, mapping messaging to audiences and products, and integrating it into campaigns, collateral, and sales tools to ensure a coordinated customer-centric approach going forward.
Lean Startup presentation at Kellogg Entrepreneurship ConferenceJohn Prendergast
I gave a Lean Startup presentation at Kellogg Entrepreneurship Conference on Wed May 25, 2011. It's an intro presentation so if you know lean well already, it's all review.
The document outlines the mission, values, SWOT analysis, performance targets, and competitive and production strategies of B&B Photography over multiple years. Key lessons learned include the importance of paying attention to competitors, effective communication within the team, training employees, and ensuring strengths are properly managed to avoid becoming weaknesses.
Zebulon Solutions provides productization services to help clients bring products from design to manufacturing. They offer product design, analysis, industrialization, program management, and test development services. Their mission is to save clients time and money through an old-fashioned work ethic and focus on productization. They are based in Colorado and have experience helping companies in various industries launch over 100 products.
Introduction to Agile for Scottish Project and Programme Managers GroupScott Seivwright
This document provides an overview of Agile project management. It discusses the Agile Manifesto and popular Agile techniques like Scrum. The benefits of Agile include adapting quickly to change, reducing defects, and improving user experiences. However, adopting Agile requires changing organizational culture and processes. Not all projects are suitable for Agile methods.
Following the previous "The Death of the IT Department" presentation, this presentation starts to build a new mind-set for IT.
We start with the recognition that business activities operate at different velocities and are propelled by different drivers.
We then recognise that IT often operates at one velocity (too slow)
So IT delivery needs to align with business change velocities.
Or business will find someone else to do the work.
This presentation is in a series of "Transforming IT" discussions. More will follow. Follow me to keep abreast of developments.
Connect and Engage Better with Provocation-based SellingAlinean, Inc.
Today's buyer has been forced to do-more-with-less, and has less time than ever before to uncover their issues, and explore solution options.
How can you sell to a prospect if they are unaware of the opportunity or priority of the issues you can address, and that indeed a remedy exists?
SEO Strategies For large and small business adtech
SEO strategies for businesses of various sizes. It begins with questions about business size, type, and industry. The document then covers whether social media is part of SEO and how to measure ROI of SEO efforts through metrics like incremental revenue and costs. Reasons for SEO failure and whether SEO or paid search converts higher are discussed. It concludes by asking which area of SEO may see the biggest changes in 2009.
The pitch deck outlines an investor pitch for a startup. It introduces the founding team and their experience. It then discusses the problem the startup aims to solve, the size of the market opportunity, and the solution the startup has developed. The deck also covers the traction and user acquisition strategy, business model, competition, and financial needs. The overall goal is to convince the investor that the startup has a strong team, large market need, and solution that can generate revenues and competitive advantage.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
Communicating effectively and consistently with students can help them feel at ease during their learning experience and provide the instructor with a communication trail to track the course's progress. This workshop will take you through constructing an engaging course container to facilitate effective communication.
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
4. SIBC/VentureLab
• Human
Opera+ng
system
1.0
• Evolving
winning
strategies
– Innova+ve
thinking
– Maintaining
flexibility
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degree
thinking
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problems
and
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commercial
impact
momentum
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the
right
parts
of
the
• Ac+on
plan
problem
– Delivering
value
where
it’s
– Next
steps
needed
– Cri+cal
success
factors
• Strategy
Mapping
• Presen+ng
with
impact
– Rapid
prototyping
of
new
ideas
– Communica+ng
the
value
– Applying
design
thinking
to
proposi+on
strategy
– Sales
23. Apples,
apples
everywhere
• Apple
• Apple
pie
• Apple
tree
• Instruc+ons
for
Apple
Pie
• Orchard
• Details
of
inside
an
apple
• Texture
and
detail
• Compare
it
to
other
fruits
• Nutri+ous/good
for
you
• Apple
life
cycle
37. What
is
the
most
simple
way
of
looking
at
this?
38. What
is
the
most
simple
What
is
the
way
of
looking
at
this?
desired
end
goal?
39. What
is
the
most
simple
What
is
the
way
of
looking
at
this?
desired
end
goal?
What
can
it
be
compared
to?
40. What
is
the
most
simple
What
is
the
way
of
looking
at
this?
desired
end
goal?
What
can
it
be
compared
to?
What
is
the
current
process?
41. What
is
the
most
simple
What
is
the
way
of
looking
at
this?
desired
end
goal?
What
can
it
be
compared
to?
What
is
the
current
process?
What
is
changeable?
42. What
is
the
most
simple
What
is
the
way
of
looking
at
this?
desired
end
goal?
What
can
it
be
compared
to?
What
is
the
current
process?
What
is
changeable?
What
cannot
be
changed?
43. What
is
the
most
simple
What
is
the
way
of
looking
at
this?
desired
end
goal?
What
can
it
be
compared
to?
What
is
the
current
process?
What
is
changeable?
What
cannot
be
changed?
89. Home
Filtra+on
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Filter
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tools
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the
story
with
idea,
simply
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• Surprises
create
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of
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people
feel
interest
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empathise
• Find/open
a
knowledge
with
the
situa+on
gap
• Take
people
on
a
journey
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expecta+ons
that
they
can
associate
• Derail
habitual
trains
of
with
thought
• Unless
you
have
obvious
• Paint
clear
pictures
authority,
your
ideas
need
to
carry
their
own
• Use
human
ac+ons
as
a
credibility
narra+ve
114. Wordsmithing
tools
• Ar+culate
the
core
of
the
• Enrich
the
story
with
idea,
simply
and
elegantly
sensory
informa+on
• Surprises
create
a
hook
of
• Help
people
feel
interest
something,
to
empathise
• Find/open
a
knowledge
with
the
situa+on
gap
• Take
people
on
a
journey
• Violate
expecta+ons
that
they
can
associate
• Derail
habitual
trains
of
with
thought
• Unless
you
have
obvious
• Paint
clear
pictures
authority,
your
ideas
need
to
carry
their
own
• Use
human
ac+ons
as
a
credibility
narra+ve