Rodrigo Campos presented on the challenges faced and benefits of adopting a DevOps culture at Walmart's Latin American e-commerce division. The key challenges included deploying a new platform before Black Friday, expanding infrastructure for traffic spikes, developing an agile mindset, and rebuilding trust between teams. Adopting DevOps practices like improved communication, transparency and collaboration helped address these challenges. It resulted in the successful deployment of the new platform with 100% uptime on Black Friday and increased deployment frequency, success rates and adoption of agile methodologies.