The CLAYRVOYANCE team is pitching their health and wellness brand that offers natural skin care, body care, and kitchen utensil products made using clay/soil as the core ingredient. Their mission is to support health and wellness through nature. They analyze the market opportunity in India's growing natural and organic personal care sector. Their social media, online promotional, and revenue strategies are outlined to target health-conscious consumers and achieve a revenue milestone within 18 months.
This is a project created by students pursuing Masters of Arts in Entertainment, Media and Advertising in KC College, Mumbai under the guidance of Professor Mr Chetan Dubey. This project had being declared as the best project amongst 8 teams .
List of Highly Profitable Business Ideas in Herbal Products Manufacturing Ind...Ajjay Kumar Gupta
List of Highly Profitable Business Ideas in Herbal Products Manufacturing Industry. Herbal Cosmetics, Herbal Extract, Herbal Medicine, Ayurvedic Medicines, Ayurvedic Formulations, Medicinal Plants Cultivation and Processing.
Botanically herbs are non-woody flowering plant. Although we consider any plant that is valued for flavor, scent, medicinal, or other qualities to be an herb. Even fungi, pitch, minerals, and animals can be considered herbs to some practices of herbal medicine. Herbs are used in smaller amounts then food as they are more potent and have stronger action in the body.
India is one of the richest countries in the world in terms of biodiversity, has 15 agro-climatic zones. Out of the 17000-18000 species of flowering plants, more than 7000 are estimated to have medicinal usage in folk and documented systems of medicine like Ayurveda, Unani, Siddha & Homoeopathy (AYUSH System of Medicine).
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https://goo.gl/oN41ge
https://goo.gl/DHt3bV
https://goo.gl/B22nrp
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
Projects on Herbs and Herbal Based Products, Project on Herbal Products, How to Start an Herb Farming Business, Growing Herbs, Starting an Herb Business, Projects on Highly Demandable Herbs, herbal farming business, How to Make Money Growing Medicinal Herbs, How to Start Medicinal Plant Farming, Herbal and Medicinal Plants cultivation, Best Medical Plant to Grow for Profit, Starting Your Own Herbalism Business, How to Start Medicinal Herbs Business, Starting a Herbal Products Business, Start Your Own Herb and Herbal Products Business, Herbal Products Business Opportunities, Investment and Business Opportunities in Herbal and Ayurvedic Products Sector, How to Start Ayurvedic Medicines Manufacturing Business, Ayurvedic Medicine Manufacturing, Ayurvedic Medicines & Herbal Products Manufacturing, Project Profile on Ayurvedic Medicine Formulations, Cultivation and Processing of Medicinal Plants, Production of Herbal Cosmetics, Herbal Formulation, Ayurvedic Medicine Formulations, Formulation and Manufacturing Process of Herbal Cosmetics, Project Profile on Herbal Products, Production of Camphor Powder, Camphor Powder Manufacturing Plant, How to Make Camphor Powder, Camphor Making Formula, Production of Herbal Wine, Wine Production from Herbal Plants, Herbal Wine Production, Ayurvedic Churna & Tablets, Ayurvedic Churna & Tablets Manufacturing Plant, Herbal Natural Essential Oil (Super Critical Liquid Carbon Dioxide Process), Medicinal Herbs Plantation, Integrated Unit (Herbal Hair Oils, Herbal Cosmetic, Ayurvedic Pharmacy), How to Open Ayurvedic Pharmacy, Production of Pesticides from Neem Seeds & Leaves
An understanding of the organic market in India. Very useful for marketeers to get a perspective on insights on retail, consumer, brands, distribution and trends.
This is a project created by students pursuing Masters of Arts in Entertainment, Media and Advertising in KC College, Mumbai under the guidance of Professor Mr Chetan Dubey. This project had being declared as the best project amongst 8 teams .
List of Highly Profitable Business Ideas in Herbal Products Manufacturing Ind...Ajjay Kumar Gupta
List of Highly Profitable Business Ideas in Herbal Products Manufacturing Industry. Herbal Cosmetics, Herbal Extract, Herbal Medicine, Ayurvedic Medicines, Ayurvedic Formulations, Medicinal Plants Cultivation and Processing.
Botanically herbs are non-woody flowering plant. Although we consider any plant that is valued for flavor, scent, medicinal, or other qualities to be an herb. Even fungi, pitch, minerals, and animals can be considered herbs to some practices of herbal medicine. Herbs are used in smaller amounts then food as they are more potent and have stronger action in the body.
India is one of the richest countries in the world in terms of biodiversity, has 15 agro-climatic zones. Out of the 17000-18000 species of flowering plants, more than 7000 are estimated to have medicinal usage in folk and documented systems of medicine like Ayurveda, Unani, Siddha & Homoeopathy (AYUSH System of Medicine).
See more
https://goo.gl/oN41ge
https://goo.gl/DHt3bV
https://goo.gl/B22nrp
Contact us:
Niir Project Consultancy Services
An ISO 9001:2015 Company
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website: www.entrepreneurindia.co , www.niir.org
Tags
Projects on Herbs and Herbal Based Products, Project on Herbal Products, How to Start an Herb Farming Business, Growing Herbs, Starting an Herb Business, Projects on Highly Demandable Herbs, herbal farming business, How to Make Money Growing Medicinal Herbs, How to Start Medicinal Plant Farming, Herbal and Medicinal Plants cultivation, Best Medical Plant to Grow for Profit, Starting Your Own Herbalism Business, How to Start Medicinal Herbs Business, Starting a Herbal Products Business, Start Your Own Herb and Herbal Products Business, Herbal Products Business Opportunities, Investment and Business Opportunities in Herbal and Ayurvedic Products Sector, How to Start Ayurvedic Medicines Manufacturing Business, Ayurvedic Medicine Manufacturing, Ayurvedic Medicines & Herbal Products Manufacturing, Project Profile on Ayurvedic Medicine Formulations, Cultivation and Processing of Medicinal Plants, Production of Herbal Cosmetics, Herbal Formulation, Ayurvedic Medicine Formulations, Formulation and Manufacturing Process of Herbal Cosmetics, Project Profile on Herbal Products, Production of Camphor Powder, Camphor Powder Manufacturing Plant, How to Make Camphor Powder, Camphor Making Formula, Production of Herbal Wine, Wine Production from Herbal Plants, Herbal Wine Production, Ayurvedic Churna & Tablets, Ayurvedic Churna & Tablets Manufacturing Plant, Herbal Natural Essential Oil (Super Critical Liquid Carbon Dioxide Process), Medicinal Herbs Plantation, Integrated Unit (Herbal Hair Oils, Herbal Cosmetic, Ayurvedic Pharmacy), How to Open Ayurvedic Pharmacy, Production of Pesticides from Neem Seeds & Leaves
An understanding of the organic market in India. Very useful for marketeers to get a perspective on insights on retail, consumer, brands, distribution and trends.
A brief presentation Organic Food Industry.
Which includes:
# Varieties of Organic Foods
# Consumption of Organic Food in India
# Why Organic Foods are costlier?
# Growth Drivers
# Government Support towards these industries
# Investment Opportunities
# Foreign Investors in India
# FDI – Foreign Direct Investment
# Export of Organic Food Products
# Employment Opportunities
# Buy Online
Joy of Life is a unique concept based on two guiding objectives: Improving the human body’s natural resistance against physical, mental and spiritual problems, i.e. improving the human body’s aura. Improving the human body’s self healing power, i.e. balancing the Chakras.
go green - green marketing its rise for an eco friendly processes in indiaKumar Goud
Abstract: Green marketing is a phenomenon which has developed particular important in the contemporary market. This concept has enabled for the re-marketing and packaging of accessible products which already adhere to such guidelines. Moreover, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. These same consumers through their concern are interested in integrating environmental issues into their purchasing decisions through their incorporation into the process and content of the marketing strategy for whatever product may be required. This paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. The paper identifies the three particular segments of green consumers and explores the challenges and opportunities businesses have with green marketing. The paper also examines the present trends of green marketing in India and describes the reason why companies are adopting it and future of green marketing and concludes that green marketing is something that will continuously grow in both practice and demand.
Keywords - Green Marketing, Green Product, Recyclable, Environmentally safe, Eco Friendly.
Formulation and Manufacturing Process of Cosmetics with Packaging Ajjay Kumar Gupta
Formulation and Manufacturing Process of Cosmetics with Packaging (Antiperspirants and Deodorants, Cleansing Creams and Lotions, Emollient Creams and Lotions, Baby Toiletries, Face Powders, Eye Makeup, Aerosol Cosmetics, Hair Straighteners)
Indian consumers are becoming more and more knowledgeable about beauty and personal care. The beauty industry in India is growing at a break-neck pace, almost twice as fast as that of the markets in the United States and Europe. Beauty industry in India can be divided into some major segments like baby care, bath and shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men’s grooming, oral care, sets/kits, skin care, and sun care. The number of beauty salons in the country is increasing at a rate of almost 35 percent annually.
See more
https://goo.gl/F3g8J9
https://goo.gl/rkg95P
https://goo.gl/w68h3b
Tags
Aerosol Cosmetics, Antiperspirants Formulations, Baby Products, Baby Toiletries manufacturing, Beauty Products You Can Make, Beauty Products, Best small and cottage scale industries, Bleaches, Body care Products, Body cream production process, Book on cosmetics, Business guidance for cosmetics industry, Cleansing Creams manufacturing, Colour cosmetics & Hair Products, Cosmetic & Oral Care Ingredients, Cosmetic business opportunities, Cosmetics and Beauty Products, Cosmetics and Personal Care Products, Cosmetics Based Profitable Projects, Cosmetics Based Small Scale Industries Projects, Cosmetics Business, Cosmetics business ideas, Cosmetics business in India, Cosmetics business plan, Cosmetics Handbook, Cosmetics Industry in India, Cosmetics products Business, Cosmetics Projects, Cosmetics Small Business Manufacturing, Could You Start Your Own Cosmetics Business?, Creams, Lotions, Gels -How to Make Cosmetics, Dental Products, Deodorants formulations, Dye Removers, Emollient Creams formulations, Emollient Creams manufacturing, Establishing Your Own Business Making Skin Care Products, Eye Makeup Formulation and Manufacture, Face Pack Manufacturing Process, Face Powders manufacturing process, Formulation of Cosmetic Products, Formulation of Cosmetics, Hair Colorings, Hair Straighteners manufacturing, How to Make Cosmetics Products, How to Manufacture Cosmetic Products, How to Start a Cosmetic Business, How to Start a Cosmetic Line Small Business, How to start a cosmetic store, How to Start a Cosmetics Production Business, How to start a makeup business, How to start a successful Cosmetics business, How to start cosmetics Industry in India, How to Start Cosmetics Manufacturing Business, How to Start Your Own Cosmetics line, I want to start a cosmetic line business in India, Lotion manufacturing process, Lotions formulations, Manufacturing Process of Cosmetics, Most Profitable Cosmetics Business Ideas, New small scale ideas in Cosmetics industry, Packaging of Cosmetics, Perfumes
Formulations and Manufacturing Process of Phenyl, Naphthalene Ball, Mosquito...Ajjay Kumar Gupta
Formulations and Manufacturing Process of Phenyl, Naphthalene Ball, Mosquito Coil, Floor Cleaner, Glass Cleaner, Toilet Cleaner, Utensil Cleaning Bar, Liquid Detergent, Detergent Powder, Detergent Soap, Liquid Soap, Handwash, Hand Sanitizer, Herbal Shampoo, Henna Based Hair Dye, Herbal Cream, Shaving Cream, Air Freshener, Shoe Polish, Tooth Paste (Surfactants, Disinfectants, Cleaners, Toiletries, Personal Care Products)
Surfactants are employed to reduce surface tension between two liquids or a liquid and a solid in the form of detergents, emulsifiers, dispersants, wetting agents or foaming agents.
Continuous growth in these sectors is expected to benefit industry participants. The global surfactants market is expected to reach USD 46.20 billion by 2022.
Disinfectants market has grown in value terms to an estimated Rs. 6 bn a year, if multi-purpose detergents are excluded. In volume terms, the market is of the order of around 9600 tpa of which more than 60% is represented by phenyls.
See more
https://goo.gl/1Ew0Zv
https://goo.gl/WRjquz
https://goo.gl/BxQIZY
Contact us:
Niir Project Consultancy Services
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Fax: +91-11-23841561
Website:
http://www.niir.org
http://www.entrepreneurindia.co
Process technology book on Surfactants, Disinfectants, Cleaners, Toiletries, Personal Care Products, air freshener formulation, Black phenyl manufacturing process, Composition of liquid hand wash, floor cleaner making: production process, Dishwashing liquid detergent manufacturing process, Dishwashing Liquid the Making, Establish Phenyl Making Plant, Formulation of Making Air Freshener, Formulations of Floor & Bath Room Cleaners, Great Opportunity for Startup, Hand Wash Liquid Plant, How air freshener is made, How to make phenyl floor cleaner, How to make toilet cleaner, How to make toilet cleaner liquid, How to make your own toilet cleaner, How to Make/Produce Liquid Washing Soap, How to prepare liquid hand wash soap industrially?, How to produce air freshener, How to Start a Surfactant production Business, How to Start Surfactant manufacturing Industry in India, Line for production of dry air fresheners, liquid air freshener formulation, liquid air freshener production, Liquid Floor Cleaner, Liquid hand wash formulation pdf, Liquid hand wash ingredients, Liquid hand wash making process, Liquid hand wash manufacturing plant, Liquid Hand Wash Manufacturing process, Liquid Phenyl: Small Business Manufacturing, Manufacturing Process Dishwashing Liquid Detergent, Dishwashing Liquid Detergent, Manufacturing Process Liquid Hand Wash, Manufacturing unit of liquid phenyl, Materials for making liquid air freshener, Most Profitable Surfactant manufacturing Business Ideas,
A competitive market strategy for Himalaya Drugs to launch a new ayurvedic beauty product in the market and build an competitive advance over its competitors
A brief presentation Organic Food Industry.
Which includes:
# Varieties of Organic Foods
# Consumption of Organic Food in India
# Why Organic Foods are costlier?
# Growth Drivers
# Government Support towards these industries
# Investment Opportunities
# Foreign Investors in India
# FDI – Foreign Direct Investment
# Export of Organic Food Products
# Employment Opportunities
# Buy Online
Joy of Life is a unique concept based on two guiding objectives: Improving the human body’s natural resistance against physical, mental and spiritual problems, i.e. improving the human body’s aura. Improving the human body’s self healing power, i.e. balancing the Chakras.
go green - green marketing its rise for an eco friendly processes in indiaKumar Goud
Abstract: Green marketing is a phenomenon which has developed particular important in the contemporary market. This concept has enabled for the re-marketing and packaging of accessible products which already adhere to such guidelines. Moreover, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained as a direct result of movement in the minds of the consumer market. As a result of this businesses have increased their rate of targeting consumers who are concerned about the environment. These same consumers through their concern are interested in integrating environmental issues into their purchasing decisions through their incorporation into the process and content of the marketing strategy for whatever product may be required. This paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. The paper identifies the three particular segments of green consumers and explores the challenges and opportunities businesses have with green marketing. The paper also examines the present trends of green marketing in India and describes the reason why companies are adopting it and future of green marketing and concludes that green marketing is something that will continuously grow in both practice and demand.
Keywords - Green Marketing, Green Product, Recyclable, Environmentally safe, Eco Friendly.
Formulation and Manufacturing Process of Cosmetics with Packaging Ajjay Kumar Gupta
Formulation and Manufacturing Process of Cosmetics with Packaging (Antiperspirants and Deodorants, Cleansing Creams and Lotions, Emollient Creams and Lotions, Baby Toiletries, Face Powders, Eye Makeup, Aerosol Cosmetics, Hair Straighteners)
Indian consumers are becoming more and more knowledgeable about beauty and personal care. The beauty industry in India is growing at a break-neck pace, almost twice as fast as that of the markets in the United States and Europe. Beauty industry in India can be divided into some major segments like baby care, bath and shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men’s grooming, oral care, sets/kits, skin care, and sun care. The number of beauty salons in the country is increasing at a rate of almost 35 percent annually.
See more
https://goo.gl/F3g8J9
https://goo.gl/rkg95P
https://goo.gl/w68h3b
Tags
Aerosol Cosmetics, Antiperspirants Formulations, Baby Products, Baby Toiletries manufacturing, Beauty Products You Can Make, Beauty Products, Best small and cottage scale industries, Bleaches, Body care Products, Body cream production process, Book on cosmetics, Business guidance for cosmetics industry, Cleansing Creams manufacturing, Colour cosmetics & Hair Products, Cosmetic & Oral Care Ingredients, Cosmetic business opportunities, Cosmetics and Beauty Products, Cosmetics and Personal Care Products, Cosmetics Based Profitable Projects, Cosmetics Based Small Scale Industries Projects, Cosmetics Business, Cosmetics business ideas, Cosmetics business in India, Cosmetics business plan, Cosmetics Handbook, Cosmetics Industry in India, Cosmetics products Business, Cosmetics Projects, Cosmetics Small Business Manufacturing, Could You Start Your Own Cosmetics Business?, Creams, Lotions, Gels -How to Make Cosmetics, Dental Products, Deodorants formulations, Dye Removers, Emollient Creams formulations, Emollient Creams manufacturing, Establishing Your Own Business Making Skin Care Products, Eye Makeup Formulation and Manufacture, Face Pack Manufacturing Process, Face Powders manufacturing process, Formulation of Cosmetic Products, Formulation of Cosmetics, Hair Colorings, Hair Straighteners manufacturing, How to Make Cosmetics Products, How to Manufacture Cosmetic Products, How to Start a Cosmetic Business, How to Start a Cosmetic Line Small Business, How to start a cosmetic store, How to Start a Cosmetics Production Business, How to start a makeup business, How to start a successful Cosmetics business, How to start cosmetics Industry in India, How to Start Cosmetics Manufacturing Business, How to Start Your Own Cosmetics line, I want to start a cosmetic line business in India, Lotion manufacturing process, Lotions formulations, Manufacturing Process of Cosmetics, Most Profitable Cosmetics Business Ideas, New small scale ideas in Cosmetics industry, Packaging of Cosmetics, Perfumes
Formulations and Manufacturing Process of Phenyl, Naphthalene Ball, Mosquito...Ajjay Kumar Gupta
Formulations and Manufacturing Process of Phenyl, Naphthalene Ball, Mosquito Coil, Floor Cleaner, Glass Cleaner, Toilet Cleaner, Utensil Cleaning Bar, Liquid Detergent, Detergent Powder, Detergent Soap, Liquid Soap, Handwash, Hand Sanitizer, Herbal Shampoo, Henna Based Hair Dye, Herbal Cream, Shaving Cream, Air Freshener, Shoe Polish, Tooth Paste (Surfactants, Disinfectants, Cleaners, Toiletries, Personal Care Products)
Surfactants are employed to reduce surface tension between two liquids or a liquid and a solid in the form of detergents, emulsifiers, dispersants, wetting agents or foaming agents.
Continuous growth in these sectors is expected to benefit industry participants. The global surfactants market is expected to reach USD 46.20 billion by 2022.
Disinfectants market has grown in value terms to an estimated Rs. 6 bn a year, if multi-purpose detergents are excluded. In volume terms, the market is of the order of around 9600 tpa of which more than 60% is represented by phenyls.
See more
https://goo.gl/1Ew0Zv
https://goo.gl/WRjquz
https://goo.gl/BxQIZY
Contact us:
Niir Project Consultancy Services
106-E, Kamla Nagar, Opp. Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Fax: +91-11-23841561
Website:
http://www.niir.org
http://www.entrepreneurindia.co
Process technology book on Surfactants, Disinfectants, Cleaners, Toiletries, Personal Care Products, air freshener formulation, Black phenyl manufacturing process, Composition of liquid hand wash, floor cleaner making: production process, Dishwashing liquid detergent manufacturing process, Dishwashing Liquid the Making, Establish Phenyl Making Plant, Formulation of Making Air Freshener, Formulations of Floor & Bath Room Cleaners, Great Opportunity for Startup, Hand Wash Liquid Plant, How air freshener is made, How to make phenyl floor cleaner, How to make toilet cleaner, How to make toilet cleaner liquid, How to make your own toilet cleaner, How to Make/Produce Liquid Washing Soap, How to prepare liquid hand wash soap industrially?, How to produce air freshener, How to Start a Surfactant production Business, How to Start Surfactant manufacturing Industry in India, Line for production of dry air fresheners, liquid air freshener formulation, liquid air freshener production, Liquid Floor Cleaner, Liquid hand wash formulation pdf, Liquid hand wash ingredients, Liquid hand wash making process, Liquid hand wash manufacturing plant, Liquid Hand Wash Manufacturing process, Liquid Phenyl: Small Business Manufacturing, Manufacturing Process Dishwashing Liquid Detergent, Dishwashing Liquid Detergent, Manufacturing Process Liquid Hand Wash, Manufacturing unit of liquid phenyl, Materials for making liquid air freshener, Most Profitable Surfactant manufacturing Business Ideas,
A competitive market strategy for Himalaya Drugs to launch a new ayurvedic beauty product in the market and build an competitive advance over its competitors
This presentation will give you an insight into the great organization "PATANJALI" which is competing with great giants in the FMCG sector and taking a credible amount of their share in the product category in which they are also present.
An intrapreneurial perspective on a strategetic business proposal for Seed Phytonutrients that addresses both internal and external factors.
NOTE: This proposal was produced for the sole purpose of a class project and is not affiliated with Seed Phytonutrients.
Beauty, Wellness & Personal Care Industry India Sohini Maitra
A white paper, that was written for MRSS India for their upcoming Cosme India 2018 Awards Nite, where they are the outreach partner the ASSOCHAM Event.
•Semblance is a skincare brand based out of Udaipur that offers products made from natural ingredients and is 100% chemical-free and it was started by Priya Bhanu in 2020.
•People with nature, Nature with people. Semblance believes in the power of nature.
•Semblance has a unique range of bath, body, and skincare essentials with captivating fragrances. Semblance offers a range of products, including face mists, face cream, lip balm, and face wash, all of which are priced under Rs 399.
•This has led to the rise of brands like Semblance, which offer safe and natural skin care products.
•Kama Ayurveda
• Mama earth
•The Body Shop
•Plum
•Lotus Herbals
•Biotique
• Innisfree
• Himalaya Herbals
Body Shop Entering Tier 2 city( India)Alisha Datta
About the Brand
Ojectives of the project
Milestones
Core Values
Product Categfory & Price Range
Location
Promotions
Integrated Marketing Communication
Competive Analysis
Swot
Pest
Target consumer
Why Agra
Indian consumer
Catergory launching in Agra
Where in Agra
Tertiary Trading Area
Proposed promotions
Supply chain
T& A
Competitor Analysis
Proposed Imc
Target Consumer Agra
Swot of Agra
Conclusion
Article 1 A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS Dr...Dr UMA K
Dr. UMA. K
Assistant Professor in Commerce
Reference: UMA K (2017) “A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS”, (IJMSRR) International Journal of Management and Social Science Research Review, Peer Reviewed & Indexed Journal, Impact Factor: 4. 695, E- ISSN - 2349-6746, ISSN -2349-6738, Vol-1, Issue – 37, Page No 112-118.
article 1 July -2017 A conceptual study on geen marketing towars organic prod...Educational
Research Paper
Impact Factor: 4. 695
Peer Reviewed & Indexed Journal
IJMSRR
E- ISSN - 2349-6746
ISSN -2349-6738
International Journal of Management and Social Science Research Review, Vol-1, Issue – 37, July -2017 Page 112
A CONCEPTUAL STUDY ON GREEN MARKETING TOWARDS ORGANIC PRODUCTS
Uma K
Saute, an Organic Restaurant - Business PlanSiddharth Shah
This is a business plan project of our coursework for BBA, NMIMS. The business plan includes the company descriptions, products & services offered, marketing & promotions overview, financial statement analysis and operations management of a new business.
The team members included
Anuj Bakshi
Siddharth Shah
Shreet Shah
Shyla Jha
Samah Visaria
1. The CLAYRVOYANCE Team
Aditi Deshpande
Aishwarya Gandhe
Khushali Valia
Medha Sharma
Rohit Bhati
Sherry Chen
Investor Pitch
Presentation
April 7th, 2018
Soil.Love.Care
2. Our mission:
Our deepest purpose is to support the health, wellbeing and healing of people through nature.
Product Category:
Health and wellness
Product offerings:
Skin care, body care and kitchen utensils.
Business Goal: To increase the usage of CLAYRVOYANCE products
Business objective: To increase sales
CLAYRVOYANCE is a health and wellness brand, providing natural solutions using clay/soil as
a core ingredient.
ABOUT
3. Product Concept Testing Survey - Clayrvoyance
Primary data
First reaction to the product How Innovative is the product
Survey conducted by Clayrvoyance Team
4. Secondary data
Source - Euro Monitor International
Economic times- Indians prefer natural organic and Persian personal care - Sept 30, 2016
5. ”I need something organic and nature friendly for my skin”
“I need a healthy, nature friendly alternative to cook”
Benefits
Nature-friendly skincare products made of soil that rejuvenates skin.
Skin care products - Non-toxic, chemical free and eco-friendly
Clay Utensils – Makes food healthier and tastier
Reasons to believe
Variants of Soil used by our brand is good for health.
Supported by Honey Bee Network, The National Innovation Foundation (NIF), sristi.org and Make in
india.
Consumer Insight with changing consumer lifestyles I want something that keeps me healthy on the
inside and the outside.
need gap
6. pest analysis
POLITICAL
TECHNOLOGICAL
ECONOMICAL
SOCIAL
Strict guidelines for nature-friendly product offerings
Changing FDA guidelines
Regulations surrounding nature friendly products
Government initiatives and schemes for startups
(make in India)
Ban on plastics
Growth rate of sector – 17%
GST on “Care Of The Skin”
HSN code 3304 – 28%
GST on HSN Code 69120040 - Clay Articles – 0%
Conscious effort to translate its growing economic
clout into 'soft power’
Rapidly growing urbanisation and disposable income
Indians prefer using products that are ‘natural’,
‘organic’,’botanical’, free from some harsh chemical,
and even ‘religious compliance’ for their healthcare
and well being
Natural ingredients in skin care is a legacy in India
Consumers seeking natural, untouched, unmade-up
look from their beauty care products
Consumers shifting to ‘green’ choices
“National Project on Management of Soil Health
& Fertility” to promote soil test for improving soil
health and its productivity
Location specific bio-engineering measures and
R&D to use soil effectively
Introduction of digital soil testing technology
under the soil health scheme
7. COMPETITIVE LANDSCAPE ANALYSIS
NAME PRODUCT
CATEGORY
TARGET MARKET PRICE RANGE PRESENCE
Kama Ayurveda Skin care, health
care, body care
and spa products
18-40 yrs,
A1,A2, A3 and B1
Rs 225 -2595
Premium price
E- Commerce and
retail stores
Forest essential Skin care and
healthcare
products
18 - 40 yrs
A1, A2,,A3
Rs 300 -4000
Premium price
E- Commerce and
retail stores
Patanjali Skincare,
healthcare and
dental care
products
18-50 yrs
B1. B2, B3
Rs 25 -300
Economical price
E- Commerce and
retail stores
Himalaya Skin and Body
care products
18 – 50 yrs,
B1, B2, B3
Rs 40-500
Economical price
E- Commerce and
retail stores
Miticool Kitchenware
products
18 – 50 yrs,
B1, B2, B3
Rs 300-3700
Economical price
E – Commerce
Swadeshi Kitchenware
products
18-50 yrs,
B!, B2, B3
Rs 50-200 E-commerce
8. Segmentation,Target market and positioning
Age group : 20 – 60
Gender : Male and Female,
Location : Urban areas
Social class : A3, B1, B2
Behaviour : People who are health conscious, also people who refrain from using
chemical free products, eco – friendly and nature products
Positioning : CLAYRVOYANCE is a moderately priced product which targets people who
have an active lifestyle, health conscious and are looking for a better well being
9. SWOT ANALYSIS
Strengths
Natural and made of soil
Eco-Friendly
Moderately price
Variable available to suit all skin types
Weakness
Utensils are breakable
Perception to soil
Cluttered skin care category
No retail store
No other distribution channel online
Opportunities
Growing industry of Organic products in
India
Diversify in different categories keeping soil
as a core ingredient
Increase in no. health conscious people
Increase in no. of people choosing eco-
friendly product
Threats
Local Potters
Established international players
Increasing raw material cost
Product duplication by competitors
Shifts in consumer taste away from the
business products
10. Category Background & strategy
Growth Rate of India Natural & Organic Personal and Beauty Care Products Market -
CAGR of 17.27%
Sales of skin care are set to grow at a CAGR of 5% at constant 2016 prices reaching
INR134.5 billion in 2021
The nascent men’s personal care and grooming market is just 8% of the overall $10
billion (Rs.61,000 crore) personal care market in India
Women are more worried about reactions from skin care products which is driving
them to adapt to the category
Pricing strategy- We have moderately priced our product . but after a year we are
planning to increase price by 10%
Entry strategy- Tying up with distributor like Amazon , Flipkart and Nykaa
11. Business model and Revenue model
Revenue Model
• Direct Model
Skincare - 25% profits Utensils:15%
• Subscription for beauty gift products
1 month : Rs 1499/-
3 months: Rs 3599/-
6 months: Rs 5999/-
• Revenue from sponsorship of site section with startups
Fixed fee and 5% commission
12. Product brief
Background- CLAYRVOYANCE is an e-commerce website that offers a range of products
in the health and wellness category made of soil/clay as it’s core ingredient.
Communication objectives
people need to have a favourable feeling towards skincare product made of soil
They need to be informed about the benefits of soil
Target Audience 20 - 60
Execution plan - Using social media (Facebook, Instagram) and SEO to increase traction
to the website
Marketing deliverable - e-mail copy, Instagram caption copy, newsletter copy.
Mandatories - please mention “no animals were harmed or used for testing
Purposes”
13. Online Promotional strategy
• Organic promotion
• Social media promotion
• On page SEO
• Off page SEO
• Email Marketing
• Paid Promotion
• Google Adwords (CPM model- Display Advertising)
• Facebook and instagram ads
• Influencer Marketing strategy
• Online gifts vouchers
14. Social media strategy
Company page on Facebook, Instagram, Twitter , LinkedIn and Youtube
Hashtags:#Slaywithclay #Enrichingwellbeing #Summerskincare
• Campaign 1: Get Healthy lifestyle by using clay
Concept: Creating awareness about clay product
Platform use: Facebook, Instagram, Twitter, Youtube
• Campaign 2: Hydrating skin, Rejuvenating skin, Detaining skin and Healthy cooking
Concept: Skincare and health care in summer
Platform use :Facebook, Instagram, LinkedIn and Youtube
• Using Facebook filters, gifs, animated videos, contest and giveaways
15. • Capital requirements:Rs 75 lakhs
• Production,Warehousing and logistics purpose - 50 lakhs
• Marketing and promotional activities - 25 lakhs
• Milestone - To earn a revenue of 20 lakhs in 18 months
• Timeline - 18 months of runaway should be a sufficient time to hit a milestone
funding and milestone