The document discusses how retailers can gain a competitive advantage through effective loyalty programs. It recommends that retailers enhance the customer profile data collected through loyalty programs to gain a deeper understanding of each customer. Using a custom online customer panel integrated with loyalty program data allows retailers to engage customers, test promotions, and gain insights that increase average promotional lift between 8-26% and sales of new products by 400%.
Digital Customer Experience Strategies Summit | New York | September 24th & 2...Thomas Barnes
Protect your reputation, profits and ensure customer loyalty. Design digital customer experiences that engage your customers anytime, anywhere.
Creating a unified and personalized customer experience across channels is pivotal to any modern business strategy. Given the proliferation of digital channels, companies need to strategize how best to use digital channels that reconcile business and brand objectives with customer needs.
Develop an action plan to make customer-centricity in this digital age a core element of your company’s daily operations. Collect best practices to track your customers’ experiences and optimize the performance of your digital projects. Source the right tools and develop key processes to prioritize your digital investments and identify areas for improvement that will maximize your ROI.
Benchmark your company against internationally recognized digital customer experience programs and interact with cross-industry leaders in interactive Q&A sessions. Digital has the power to innovate and it is here to stay; you do not want to be behind the curve.
Your next step — this conference!
Implement 10 key digital customer experience best practices / solutions / strategies:
1. Incorporate customer – centricity to align your operational processes
2. Improve your digital CX performance with actionable data analytics
3. Manage social conversations effectively
4. Create digital experiences to secure customers over your fastest growing channels
5. Increase engagement and deliver value through mobile
6. Leverage digital innovations to drive customer experience
7. Align business objectives with customer needs
8. Deliver consistent omni-channel experiences
9. Benchmark your success to uncover new opportunities
10. Capitalize on digital channels to increase conversion
What marketing research tools could professionals use to enhance and measure the performance of the Customer Experience initiatives? A presentation delivered by Andree Coca, Market Research Lead at TNS and trainer at Institutul de Marketing.
Most digital companies still focus too much on customer acquisitions neglecting to retain them, raising their lifetime value to recoup initial acquisition cost. A quick sharing of the most important Customer Relationship Management metric and how to act on it to drive engagement & retention.
Driving Growth and Higher ROI across your touch points with AI-Powered Custom...Jack Nguyen (Hung Tien)
It is no longer sufficient to reach your customer via one marketing channel. All brands are suffering from data silo across the web, app, email ... due to point solutions usage. With increasing cost of acquiring new customers, it's crucial to identify who your real potential customers are, what they really like. In this presentation, you will see how at Insider, we help brands identify a 360 understanding of customers using predictive technology to scale and avoid manual segmentations. Then, empower brands to reach this audience across different touchpoints in a fully automated manner.
https://useinsider.com
How Analytics Should Power Your Conversion StrategyOptimizely
Learn from Optimizely's Strategy Consultants as they explain how they use Google Analytics reports and insights to generate more online revenue for enterprise clients. In this video you see how we build CRO (Conversion Rate Optimization) strategies, analyze conversion funnels, build deeper insights into customers, and optimize the user experience. Also included are several real life A/B testing case studies and MVT experiment ideas.
Webinar held: April 7, 2015
Presenter: Hazjier Pourkhalkhali
With the ever increasing marketing cost due to high competition, it becomes more and more important for e-commerce to create a better user experience to not losing them to your competitors and create a competitive advantage.
Digital Customer Experience Strategies Summit | New York | September 24th & 2...Thomas Barnes
Protect your reputation, profits and ensure customer loyalty. Design digital customer experiences that engage your customers anytime, anywhere.
Creating a unified and personalized customer experience across channels is pivotal to any modern business strategy. Given the proliferation of digital channels, companies need to strategize how best to use digital channels that reconcile business and brand objectives with customer needs.
Develop an action plan to make customer-centricity in this digital age a core element of your company’s daily operations. Collect best practices to track your customers’ experiences and optimize the performance of your digital projects. Source the right tools and develop key processes to prioritize your digital investments and identify areas for improvement that will maximize your ROI.
Benchmark your company against internationally recognized digital customer experience programs and interact with cross-industry leaders in interactive Q&A sessions. Digital has the power to innovate and it is here to stay; you do not want to be behind the curve.
Your next step — this conference!
Implement 10 key digital customer experience best practices / solutions / strategies:
1. Incorporate customer – centricity to align your operational processes
2. Improve your digital CX performance with actionable data analytics
3. Manage social conversations effectively
4. Create digital experiences to secure customers over your fastest growing channels
5. Increase engagement and deliver value through mobile
6. Leverage digital innovations to drive customer experience
7. Align business objectives with customer needs
8. Deliver consistent omni-channel experiences
9. Benchmark your success to uncover new opportunities
10. Capitalize on digital channels to increase conversion
What marketing research tools could professionals use to enhance and measure the performance of the Customer Experience initiatives? A presentation delivered by Andree Coca, Market Research Lead at TNS and trainer at Institutul de Marketing.
Most digital companies still focus too much on customer acquisitions neglecting to retain them, raising their lifetime value to recoup initial acquisition cost. A quick sharing of the most important Customer Relationship Management metric and how to act on it to drive engagement & retention.
Driving Growth and Higher ROI across your touch points with AI-Powered Custom...Jack Nguyen (Hung Tien)
It is no longer sufficient to reach your customer via one marketing channel. All brands are suffering from data silo across the web, app, email ... due to point solutions usage. With increasing cost of acquiring new customers, it's crucial to identify who your real potential customers are, what they really like. In this presentation, you will see how at Insider, we help brands identify a 360 understanding of customers using predictive technology to scale and avoid manual segmentations. Then, empower brands to reach this audience across different touchpoints in a fully automated manner.
https://useinsider.com
How Analytics Should Power Your Conversion StrategyOptimizely
Learn from Optimizely's Strategy Consultants as they explain how they use Google Analytics reports and insights to generate more online revenue for enterprise clients. In this video you see how we build CRO (Conversion Rate Optimization) strategies, analyze conversion funnels, build deeper insights into customers, and optimize the user experience. Also included are several real life A/B testing case studies and MVT experiment ideas.
Webinar held: April 7, 2015
Presenter: Hazjier Pourkhalkhali
With the ever increasing marketing cost due to high competition, it becomes more and more important for e-commerce to create a better user experience to not losing them to your competitors and create a competitive advantage.
Oana Sav presented the consumption chain analysis as introduced by Rita McGrath and Ian MacMillan, could be a great instrument for marketers to plan their customer experiences initiatives that could help their organizations differentiate from competitors.
Should UI/UX be gut-feeling or data-driven? How to stand out from the tough competition by perfecting your owned asset?
A/B testing a long-grind road but it does not have to be tough! Demyth the 4 steps approach to optimization and what it can bring to you
Moving beyond attribution to omnichannel optimizationIan Thomas
Performing accurate multichannel digital campaign attribution is very hard. This presentation proposes an optimization-based approach to multichannel digital which focuses on outcomes to drive marketing ROI.
The Agency in Transformation: How Customer Journeys Will Transform the Agen...Gleanster Research
Most Agencies can talk a good game when it comes to the customer engagement strategy. But actually delivering on the expectations from brands is a whole different animal. Join Principal Analyst and CEO of Gleanster Research, Ian Michiels, to explore the transformational forces that will forever change the Agency-Brand relationship.
You'll learn:
Profitable strategies for customer journey services
How innovative agencies are capitalizing on the age of the empowered customer
How to translate strategy and journey maps into meaningful and realistic EXECUTION
Where to start, what to create, and how where to focus your efforts
Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time M...MediaPost
Consumer behavior and expectations are changing faster than marketers can react. Don't miss this opportunity to learn what these changes mean to us as marketers and how we need to think about our customer interactions and relationships in the future.
Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time M...MediaPost
Consumer behavior and expectations are changing faster than marketers can react. Don't miss this opportunity to learn what these changes mean to us as marketers and how we need to think about our customer interactions and relationships in the future.
Marketing + AI - How to optimise conversion rate by leveraging Machine LearningJack Nguyen (Hung Tien)
Cost Per Click and Marketing Spend have increased 2-3x over the year. Brands can not control the digital war zone between Google and Facebook.
However, brands are sitting on a big trove of their customer data that they can leverage to create competitive advantage with powerful machine learning to increase efficiency, return on ad spend and lift conversion rate.
Long gone the day of manual segmentation!
Learn the essential customer experience metrics for your brand eTailing India
Today, customer experience measurement has reached mainstream acceptance and its adoption is the result of proven experimentation by the many pioneers of online customer satisfaction research. One of the most important decisions for customer experience could be the metrics selection and so today we bring four of the most widely leveraged and useful customer experience metrics: Customer Satisfaction, Net Promoter Score, Visitor Intent, and Task Completion.
All You Need to Know About Customer Journey MappingRealtimeBoard
A simple guide to customer journey mapping. It covers the basic definition of the journey, step-by-step mapping process, common mistakes, and related templates.
Bonus: click on the link to get a free demo board with online templates https://realtimeboard.com/app/board/o9J_k0oPqnw=/
Original article: https://realtimeboard.com/blog/customer-journey/
Journey mapping tool: https://realtimeboard.com
Thinking Outside the Mode. Improving Accuracy by Choosing a Multi-Mode ApproachRay Poynter
Presented by Allen Porter and Malgorzata Mleczko as part of the NewMR 'Collecting Better Data' webinar event.
Access the recording of this presentation via NewMR.org/Play-Again
Presentation Description
To collect better data. What does it mean?
Everybody has an opinion. We do too.
In this presentation, we focus on the multi-mode aspect. Listen to this session to get insights in adopting an authentic mode-independent approach to designing your studies and how it can significantly improve data accuracy across your organization.
Why think outside of the mode? A multi-mode strategy enables researchers to meet their target demographics and control data collection operations to minimize costs and/or project schedules.
The mix of technology allows phone interviewing to be added at any point in the study without compromising the performance of either collection mode. Field operations have access to the right tool for each job at any time. Researchers gain the flexibility to design data collection strategies that suit each job rather than suit the technologies at hand.
There are five main quantitative methods used today: in-person interview, phone interview, IVR interview, online questionnaire, and paper questionnaire mailed to the recipient.
We will focus on how the right combination of these methods can significantly impact the accuracy of your result.
We will touch upon aspects like:
Enhancing the customer experience
Improving your Return On Investment
Increasing the reach of your audience
Enriching your data with in-depth insights
Looking for questionnaire- and mode-specific ambiguities
Improving Customer Service
Researchers have tried abandoning or reducing phone-based data collection because spanning technologies and managing the mix of technologies and organizations has been proven difficult to manage. However, technology barriers are coming down and researchers should consider the strategic value of phone research to reach seniors, minorities and other vital segments.
Without the phone in the mix (CATI or IVR), specific demographics have suffered under-representation.
Data collection strategies that embrace a multi-mode approach can enable researchers to break out of any boxes, silos or myopic policies and allow them to field research any way they want.
The slide deck from Komal's presentation at TFM 2016, 28th September 2016. Discover what customers really want from email and how you can shape your email marketing to benefit all parties.
Oana Sav presented the consumption chain analysis as introduced by Rita McGrath and Ian MacMillan, could be a great instrument for marketers to plan their customer experiences initiatives that could help their organizations differentiate from competitors.
Should UI/UX be gut-feeling or data-driven? How to stand out from the tough competition by perfecting your owned asset?
A/B testing a long-grind road but it does not have to be tough! Demyth the 4 steps approach to optimization and what it can bring to you
Moving beyond attribution to omnichannel optimizationIan Thomas
Performing accurate multichannel digital campaign attribution is very hard. This presentation proposes an optimization-based approach to multichannel digital which focuses on outcomes to drive marketing ROI.
The Agency in Transformation: How Customer Journeys Will Transform the Agen...Gleanster Research
Most Agencies can talk a good game when it comes to the customer engagement strategy. But actually delivering on the expectations from brands is a whole different animal. Join Principal Analyst and CEO of Gleanster Research, Ian Michiels, to explore the transformational forces that will forever change the Agency-Brand relationship.
You'll learn:
Profitable strategies for customer journey services
How innovative agencies are capitalizing on the age of the empowered customer
How to translate strategy and journey maps into meaningful and realistic EXECUTION
Where to start, what to create, and how where to focus your efforts
Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time M...MediaPost
Consumer behavior and expectations are changing faster than marketers can react. Don't miss this opportunity to learn what these changes mean to us as marketers and how we need to think about our customer interactions and relationships in the future.
Sponsor Breakfast Presentation: Customer State & The Challenge of Real Time M...MediaPost
Consumer behavior and expectations are changing faster than marketers can react. Don't miss this opportunity to learn what these changes mean to us as marketers and how we need to think about our customer interactions and relationships in the future.
Marketing + AI - How to optimise conversion rate by leveraging Machine LearningJack Nguyen (Hung Tien)
Cost Per Click and Marketing Spend have increased 2-3x over the year. Brands can not control the digital war zone between Google and Facebook.
However, brands are sitting on a big trove of their customer data that they can leverage to create competitive advantage with powerful machine learning to increase efficiency, return on ad spend and lift conversion rate.
Long gone the day of manual segmentation!
Learn the essential customer experience metrics for your brand eTailing India
Today, customer experience measurement has reached mainstream acceptance and its adoption is the result of proven experimentation by the many pioneers of online customer satisfaction research. One of the most important decisions for customer experience could be the metrics selection and so today we bring four of the most widely leveraged and useful customer experience metrics: Customer Satisfaction, Net Promoter Score, Visitor Intent, and Task Completion.
All You Need to Know About Customer Journey MappingRealtimeBoard
A simple guide to customer journey mapping. It covers the basic definition of the journey, step-by-step mapping process, common mistakes, and related templates.
Bonus: click on the link to get a free demo board with online templates https://realtimeboard.com/app/board/o9J_k0oPqnw=/
Original article: https://realtimeboard.com/blog/customer-journey/
Journey mapping tool: https://realtimeboard.com
Thinking Outside the Mode. Improving Accuracy by Choosing a Multi-Mode ApproachRay Poynter
Presented by Allen Porter and Malgorzata Mleczko as part of the NewMR 'Collecting Better Data' webinar event.
Access the recording of this presentation via NewMR.org/Play-Again
Presentation Description
To collect better data. What does it mean?
Everybody has an opinion. We do too.
In this presentation, we focus on the multi-mode aspect. Listen to this session to get insights in adopting an authentic mode-independent approach to designing your studies and how it can significantly improve data accuracy across your organization.
Why think outside of the mode? A multi-mode strategy enables researchers to meet their target demographics and control data collection operations to minimize costs and/or project schedules.
The mix of technology allows phone interviewing to be added at any point in the study without compromising the performance of either collection mode. Field operations have access to the right tool for each job at any time. Researchers gain the flexibility to design data collection strategies that suit each job rather than suit the technologies at hand.
There are five main quantitative methods used today: in-person interview, phone interview, IVR interview, online questionnaire, and paper questionnaire mailed to the recipient.
We will focus on how the right combination of these methods can significantly impact the accuracy of your result.
We will touch upon aspects like:
Enhancing the customer experience
Improving your Return On Investment
Increasing the reach of your audience
Enriching your data with in-depth insights
Looking for questionnaire- and mode-specific ambiguities
Improving Customer Service
Researchers have tried abandoning or reducing phone-based data collection because spanning technologies and managing the mix of technologies and organizations has been proven difficult to manage. However, technology barriers are coming down and researchers should consider the strategic value of phone research to reach seniors, minorities and other vital segments.
Without the phone in the mix (CATI or IVR), specific demographics have suffered under-representation.
Data collection strategies that embrace a multi-mode approach can enable researchers to break out of any boxes, silos or myopic policies and allow them to field research any way they want.
The slide deck from Komal's presentation at TFM 2016, 28th September 2016. Discover what customers really want from email and how you can shape your email marketing to benefit all parties.
Roman Szymczak - Trendy w branży retail - Samsung Business Summit 2015Roman1974
Prezentacja na konferencje Samsung Business Sumit 2015 - Hotel Mariott 9 czerwiec 2015 rok - "Nowoczesne rozwiązania w branży retail" . Autor Roman Szymczak
Top ten benefits of outsourcing customer loyalty retail programs (https://goo.gl/amf6b7) to specialized companies. Features mechanics of loyalty programs, advantages of customer loyalty programs, critical questions that make a successful customer loyalty program and more.
Invensis Technologies (http://www.invensis.net) a leading IT BPO company with more than 14 years of experience, specializes in providing customer loyalty program management and customer retention services (https://goo.gl/Nmnq6l) to clients worldwide.
Please contact us at sales {at} invensis {dot} net OR Call us Now from US +1 (302)- 261-9036, UK +44 203 411 0183, AUS +61 3 8820 5183, IND +91 80 41155233 for more details on our services.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
Webinar 2009 Service and Support Metrics Survey Results: A Look Behind the Sc...Parature, from Microsoft
As a service and support professional, you hear a lot about best practices in the support center. But what is really happening behind the scenes in today's service center? To find out, Parature and SupportIndustry.com conducted the 2009 Service & Support Metrics Survey. Respondents shared valuable data on metrics directly related to running their support operations, as well as providing humorous insights about some of their most challenging customer interactions.
In this webinar, narrated with industry insight and analysis, Pete McGarahan of McGarahan and Associates, and Gary McNeil, VP of Marketing for Parature will deliver the results of the survey with practical advice and a recommended course of action for all support centers. Attendees will be able to benchmark their own organization's performance against what others are doing today. All participants will also receive a full copy of the survey results.
Operationalizing Customer Analytics with Azure and Power BICCG
Many organizations fail to realize the value of data science teams because they are not effectively translating the analytic findings produced by these teams into quantifiable business results. This webinar demonstrates how to visualize analytic models like churn and turn their output into action. Senior Business Solution Architect, Mike Druta, presents methods for operationalizing analytic models produced by data science teams into a repeatable process that can be automated and applied continuously using Azure.
Today’s marketing leadership is being tasked with creating lasting relationships and loyalty among their customer base.
Yet so much of how we engage with customers and prospects is campaign driven, activating specific actions in a single moment in time.
As the development of a robust and connected customer experience strategy becomes the linchpin to CMO success, the question is now more important than ever: Can loyalty and advocacy be built…and how?
This presentation walks through some of the challenges and considerations CMO need to explore in order to reframe how their brands engages their customers like never before.
How To Convert Digital Engagement Into Leads and Sales - Bridget RandolphFeverBee Limited
In an industry full of cringeworthy buzzwords and meaningless vanity metrics, how can we ensure that our marketing efforts translate into actual business benefit? This session will look at what we mean by 'digital engagement', why it's valuable to our marketing strategies, and will provide some actionable tips and insights into how you can leverage your audience's online engagement with your business in order to to generate more sales and conversions.
Similar to Custom Online Panels & Customer Loyalty (20)
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
effectively manage the convert Accpac to QuickBooks , with a particular focus on utilizing online accounting services to streamline the process.
1. “ You have to know your customers deeply and provide programs that will differentiate your store and resonate with your customers.” “ Retailers should enhance the simple profile that most current [loyalty] programs store, which generally only includes a member’s name, address, and transaction history, in order to provide a more comprehensive understanding of the customer .” An Oracle White Paper: Gaining Competitive Advantage Through Effective Retail Loyalty Programs FairIsaac Beyond the Card: Shaping Next Generation Loyalty Programs in Retail
2. Uncover the Why . Complement Your Loyalty Program. Add a Custom Online Panel. Webinar: August 14 th 2007 Mark Bergen : VP, Retail & CPG Practice 604.647.3587 / [email_address] Scott Switzer : Manager Retail Practice 604.647.3591 / [email_address]
3. “ Average promotional lift ranged between 8% and 26%.” Book and Music Retailer complementing their loyalty program with a custom online panel “ During the Q4’06 research cycle, the panel generated two product ideas which went on to become highly successful staple offerings . In one example, sales increased 400%.”
15. Be relevant to me, not relevant to people just like me. Are your customers suffering from contact fatigue? Technology now enables one-to-one instead of one-to-many. Developing profitable customer models. Do you know if your most frequent is the least profitable? Retail Loyalty: Turning the Tide on Discounting A trend report prepared by ICLP, June 2007 Loyalty Programs - Goal
20. Target your discussions and research on a demographic, psychographic and behavioral (transactional) level. Panel & Loyalty - How Image: Panel Sampling
21. Engage them using surveys, forums and 3D environments to provide their feedback. Panel & Loyalty - How Image: Visual Question Type within Panel
22. Use a panel management system to track responses overtime to build a robust profile on each customers Panel & Loyalty - How Image: Panel Reporting
32. Based on the segmentation of the panel, the retailer uniquely tested DM and catalogue pieces. Each wave was monitored from a spend perspective. Direct segment specific feedback was also captured to illuminate quantitative results. Net contribution was calculated post test. Post-test, analysis was done and the executive briefed before the next round of research was begun. Case Study – The Feedback Loop
33. “ Average promotional lift ranged between 8% and 26%.” “ During the Q4’06 research cycle, the panel generated two product ideas which went on to become highly successful staple offerings . In one example, sales increased 400%.” Case Study – The Feedback Loop
38. Uncover the Why . Complement Your Loyalty Program. Add a Custom Online Panel. Webinar: August 14 th 2007 Mark Bergen : VP, Retail & CPG Practice 604.647.3587 / [email_address] Scott Switzer : Manager Retail Practice 604.647.3591 / [email_address]