Hodges Digital Strategies developed a multi-round Facebook contest called the Summer Unplugged Pin Decorating Contest for their client AMF Bowling Centers to promote an in-center pin decorating program. Over the course of the summer, users uploaded photos of their decorated pins online to be voted on by friends. Pins with the most votes in each round advanced, with winners determined in the final round. The contest engaged over 16,000 fans and raised $4,920.50 for a nonprofit.

1. DS
Hodges Digital Strategies
Facebook Preferred Developer Consultant
Program Application

2. Hodges Digital Strategies inhabits the intersection of Technology and
Communications. We help brands build audiences online and were an early
adopter of the Facebook API (our first app was developed in May of 2008).
Over the years, we have influenced our clients to develop a roust presence on
Facebook (via branded Fanpages, custom contests, advertising campaigns,
analytical reports and engaging content). We developed multi-year programs
for several recognized brands such as CarMax, AMF Bowling and non-profits
such as ChildFund International.
In helping facilitate content management on the client’s end, HDS developed
a back-end system for our clients. The program, called Marquee, is available
to our clients for any project that requires content to be edited on a regular
basis. Clients are able to purchase a subscription to this particular service
and all administrators on any given page with this service is able to edit copy,
images and links on our pages.
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

3. Portfolio
In addition to the case studies presented here, a
more complete portfolio can be found at:
http://www.slideshare.net/secret/ItyQPbCRT7IRFm
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

4. AMF Bowling Centers, Inc.
Sports/Recreation/Activities
Summer Unplugged Pin Decorating Contest Application (Summer 2011)
Incorporated online/offline activity
Multi-step, Multi-round contest
www.facebook.com/AMFBowlingCenters
MyAMF Custom Landing Page (Redesign) (November 2011)
Incorporates Find a Location (replicates website functionality on Facebook)
E-Club Sign-up form (replicates website functionality on Facebook)
Plan an Event form (replicates website functionality on Facebook)
Embedded video
Editable content boxes via Marquee
www.facebook.com/AMFBowlingCenters
AMF Tournament Landing Page (October 2011)
Expanding gallery of previous winners
In-League contest (in development)
Scrolling photo gallery
Embedded video
Editable content boxes via Marquee
www.facebook.com/AMFBowlingCenters
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

5. 300 Bowling
Sports/Recreation/Activities
Tommy Ten Pin (One per 300 center – 9 total) (September 2011)
Mirrors the user profile concept for 300’s mascot, Tommy
Slideshow
Editable content boxes via Marquee
www.facebook.com/300Dallas (1 of 9 centers)
Hodges Digital
DROP US A LIN E WEBSITE WE ARE A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

6. Walkthrough
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

7. AMF Summer Unplugged
Pin Decorating Contest - May-October 2011
Background
Hodges Digital Strategies and AMF Bowling Centers have a long-standing digital
relationship. For the past couple of years, HDS has helped AMF implement
social media plans, including custom landing pages, contest applications and
custom widgets.
For one of AMF’s most recent contests, HDS created the Summer Unplugged Pin
Decorating Contest. To support AMF’s in-center Summer Unplugged bowling
program, HDS built a multi-round contest for the Facebook platform to bridge
the offline (in-center)/online (Facebook) activity gap.
Taking place over five founds, the Summer Unplugged Pin Decorating Contest
spanned the entire summer and the durations of the in-center Summer
Unplugged bowling program.
Process Flow
Users went to a local AMF Bowling Center to pick up a cardboard pin.
Users had their children decorate the pin. Once decorated, they took a photo and
uploaded it to the appropriate contest gallery.
Users encouraged their Facebook friends to vote for their child’s pin.
After each round, the pins with the most votes became finalists (4 each round,
1 per age group).
After the four rounds, a grand prize round determined the overall contest winners.
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

8. Contest Landing Page
From here, users could:
1. Sign up for the in-center Summer
Unplugged bowling program.
2. View contest dates and prizes.
3. Upload their decorated pins.
Contest Dates / Prizes
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

9. Voting Gallery
A sample of what the voting gallery
looked like once populated with pins
NOTE: this shot was taken from the
Finalist’s Gallery, however, it
represents the same concept.
Submission form
Users had to assign an age group
to compete in and a title for their
artwork.
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

10. Voting Gallery
Zoomed Image, accessed through
the clickable thumbnails from the
Voting Gallery.
NOTE: this image was taken from
the Finalist Voting gallery, however,
this is the same concept from the
Voting Gallery.
Contest Share Messaging
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

11. Contest Screens
These screens appeared during each
round to prevent uploads in between
voting periods. These were updated
every round to remind users of
important dates.
Finalist Voting Gallery
This was active during the Grand
Prize voting round. Users could vote
for a pin by clicking the button
directly below their photo.
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

12. Winner’s Page
Hodges Digital
DROP US A LIN E WEBSITE WE ARE A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

13. AMF Summer Unplugged
Pin Decorating Contest - May-October 2011
Results
Donated $4,920.50 to Susan G Komen.
Gained about 16,000 fans.
Generated 19,682 votes from 541 decorated pin entries.
Over the course of the year, we’ve had a 52% fan-engagement rate.
Hodges Digital
DROP US A LIN E WEBSITE WE ARE A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

14. Child Fund International
Non Profit
In addition to our work listed below, this client also utilizes Facebook Ads
and Facebook Places.
Experience of a Lifetime Contest Application (Summer 2011)
Multi-step/Multi-round contest
Viral share component throughout application
Back-end reporting for determining contest winners
Hodges Digital
DROP US A LIN E WEBSITE WE ARE A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

15. Walkthrough
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

16. Child Fund - Experience of a Lifetime
THE Experience of a Lifetime Contest Application - Summer 2011
EXPERIENCE
OF A
LIFETIME Background
ChildFund International, a non-profit organization with the mission of helping
children around the world, came to Hodges Digital Strategies to develop a
Facebook presence that would engage their fans and help spread their message.
As discovered through HDS’ analytics reporting of ChildFund International’s
Facebook and online presence, we found that a majority of fans were sponsors and
donors to Childfund programs. We also found that a valuable prize for this group,
would be the opportunity to visit their sponsored child/children.
For their most recent project, ChildFund asked HDS to create a contest application
to host its “Experience of a Lifetime” promotion, with the grand prize of a trip to
visit a ChildFund child.
Process Flow
Users submitted an entry form.
Users needed 10 friends to support their entry for it to become valid.
Users received an additional valid entry for each supporter past the initial 10.
Of the valid entries, 5 finalists were randomly selected.
The 5 finalists submitted an appeal of why they should win.
ChildFund’s community voted on the grand prize winner.
Hodges Digital
DROP US A LIN E WEBSITE WE ARE A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

17. “Like” Gate
Screen over Experience of a Lifetime
to implement a “Like” (which was
required for entry).
Entry Form Page
Entry form to win the Experience of
a Lifetime.
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E ALSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

18. Re-enter Contest Page
Landing page for when a user tries
to re-enter the contest.
Support Your Friends Page
What a user’s friend would use to
support their entry
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

19. Finalist’s Page
This was the skeleton design,
images and testimonials were
inserting on the Facebook platform.
Winner’s Page
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

20. Child Fund - Experience of a Lifetime
THE Experience of a Lifetime Contest Application - Summer 2011
EXPERIENCE
OF A
LIFETIME Results
90% fan engagement
360 valid entries
Almost 2,000 votes for the finalists
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

21. RichmondJobNet.com
Local Business
Richmondjobnet.com Landing Page (June 2011)
RSS Blog/Events
Job Search pulled via API
Contest Widget
Embedded Video
Editable content boxes via Marquee
Back-end reporting for determining contest winners
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

22. Walkthrough
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

23. Landing Page
Search Results Page
Walkthrough
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

24. HDS Contact
Local Business
DS About Creative. Engaging. Innovative. Social.
Hodges Digital is a Digital Agency that helps navigate the
intersection of Digital, Social and Mobile
Address 1805 E. Broad Street
Richmond, VA 23223
United States of America
Point of contact Casey Ferguson
804-344-5067
cferguson@hodgespart.com
Sonali Shetty
Technical Lead
804-344-5067
sonali@hodgesdigital.com
Website (FB URL) www.facebook.com/hodgesdigital
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

25. HDS Expertise
Custom Landing/Fan pages
Contest Applications
Social Media Strategy
Facebook Analytics
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital

26. HDS References
mwreden@amf.com
Merrell Wreden 7313 Bell Creek Road,
AMF Bowling Centers,Inc Mechanicville VA, 23111
804-559-8643
Virginia Sowers vsowers@childfund.org
Childfund International 2821 Emerywood Parkway,
Richmond VA, 23294
804-545-3647
Sara Dunnigan sdunnigan@grpva.com
Greater Richmond Partnership
901 E. Byrd Street, Suite 801,
Richmond VA, 23219
804-353-6869
Hodges Digital
DROP U S A LI N E WEBSITE WE AR E A LSO ON F A C E B OO K
(804)788.1414 Hodgesdigital.com facebook.com/HodgesDigital