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SHELL




  IPSHIT BHARADWAJ
  ROLL NO- 21015
• ABOUT SHELL
 Royal Dutch Shell plc, commonly known as Shell, is a global oil and gas company
 headquartered in The Hague, Netherlands and with its registered office in
 London, United Kingdom.

 It is the fifth-largest company in the world (and the second-largest energy
 company) according to a composite measure by Forbes magazine and one of
 the six oil and gas companies. It is vertically integrated and is active in every
 area of the oil and gas industry, including exploration and production, refining,
 distribution and marketing, petrochemicals, power generation and trading. It
 also has major renewable energy activities, including in biofuels, hydrogen,
 solar and wind power.
EVOLUTION OF THE BRAND
•   Back in 1900, when the company was started the logo was a realistic and simple shell.

•   The evolution of the logo began after 1915, when rendering enabled the company to
    reproduce its identity easily. This is visible in the 1930 logo for the company. When the
    company started a project in California, it added the red and yellow colors to the symbol.
    Additionally, these are the colors of Spain, where many Californian settlers were born, which
    might have helped the company to create an emotional bond with the people.

•   The 1971 logo designed by Raymond Loewy is very simple as compared to the earlier logos.

•   This has helped the company because this logo is more memorable and recognizable,
    accountable to the simplicity of the logo.
THANK YOU

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Shell

  • 1. SHELL IPSHIT BHARADWAJ ROLL NO- 21015
  • 2. • ABOUT SHELL Royal Dutch Shell plc, commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the fifth-largest company in the world (and the second-largest energy company) according to a composite measure by Forbes magazine and one of the six oil and gas companies. It is vertically integrated and is active in every area of the oil and gas industry, including exploration and production, refining, distribution and marketing, petrochemicals, power generation and trading. It also has major renewable energy activities, including in biofuels, hydrogen, solar and wind power.
  • 4. Back in 1900, when the company was started the logo was a realistic and simple shell. • The evolution of the logo began after 1915, when rendering enabled the company to reproduce its identity easily. This is visible in the 1930 logo for the company. When the company started a project in California, it added the red and yellow colors to the symbol. Additionally, these are the colors of Spain, where many Californian settlers were born, which might have helped the company to create an emotional bond with the people. • The 1971 logo designed by Raymond Loewy is very simple as compared to the earlier logos. • This has helped the company because this logo is more memorable and recognizable, accountable to the simplicity of the logo.