The document discusses literacy, education, and vocational training programs for youth in India run by Pratham Institute. It notes that India has a very young workforce but only 2% are formally skilled. Pratham Institute aims to provide vocational skill training, build confidence, meet industry demands, and develop entrepreneurs. It has trained over 20,000 youth across various sectors like hospitality, automotive, healthcare, and placed many in jobs. Pratham Institute works across India with a focus on sustainability and innovation in its programs.

1. LITERACY, EDUCATION AND VOCATIONAL TRAINING FOR YOUTH
PRATHAM INSTITUTE

2. 2
The Challenge
18%
2.9%
0.8%
Brazil
4.1%
US
UK
India
Australia
0.3%
Proportion of country’s 15 – 50 aged
population to that of the world’s 1
India has the world’s
youngest work force with
a median age way below
that of China and OECD
countries. Half of the
population of India was
younger than 25 in 2010
Between 2013 and 2022, there is an estimated requirement of 120 million ‘skilled’ people in the non-farm sector
96%
80%
75%
68%
2%
Korea Japan Germany UK India
ONLY 2% OF
THE CURRENT
WORKFORCE IN
INDIA IS
FORMALLY
SKILLED
Source: EY Research
Source: ILO, NSDC

3. Without proper education and training, the majority of India’s youth will not be able
to work in any organized sectors and will struggle to survive.
3

4. OBJECTIVES
PROVIDE VOCATIONAL SKILL TRAINING
TO UNDERPRIVILEGED YOUTH from
economically disadvantaged backgrounds,
for employment or self-employment.
HELP YOUTH BUILD CONFIDENCE AND
DEVELOP THE FOUNDATION SKILLS
needed to succeed in the professional
world.
MEET THE LABOUR DEMANDS of high-
growth sectors in India.
TO DEVELOP ENTREPRENEURS through
mentoring and financial support.
Our Mission
To create sustainable programs for training and retraining of youth
for employability or entrepreneurship including vocational skilling,
job placement and the creation of enterprises
4

5. Our Focus Areas and Impact
0
5,000
10,000
15,000
20,000
25,000
30,000
2012-13 2013-14 2014-15 2015-16
Youth Reached by PI &
Projection for 2015-16
Trained more than 20,000 youth in
specialized domains and placed in
employment in relevant industries
Hospitality Electrical
Construction Beauty
Automotive Tailoring
Healthcare General Skilling
Created and supported more than 600
entrepreneurs. Focus on women
entrepreneurship
Beauty
Tailoring
Pre-school Teachers
Supporting Micro-entrepreneurs
Industry based Training and Placement
B
A
Pratham Institute is aiming to reach 25,000 youth in FY2016 across 16 states
Our Impact in Last 4 Years
Projected
5

6. Our Programs

7. Hospitality
Launched: 2009, First centre in Aurangabad
Knowledge Partner: Taj Group, that provides
placements, helps in content development, conducts
external assessment and training of trainers
Electives: Food and Beverage Service, Housekeeping,
Food Production
Eligibility Criteria: 8th Pass; Age 18- 30 years of age
Duration: 2 months
Residential Centers: Aurangabad, Satara, Dhamtari,
Bhopal, Siwan, Pilani, Udaipur, Ralegaon, Hyderabad,
Kolabera, Bapatla, Khajuraho, Brahmapur, Lucknow,
Ahmedabad, Navsari, Mysore, Chennai
Certification: Joint certification – Pratham, Taj Group
of Hotels and NSDC
Placement Partners: Taj Group of Hotels, Lemon Tree
Hotels, Sarovar Hotels, The Orchid, Concept
Hospitality (Fern Hotels), The Leela Palace, Le
Meridien, ITC Group (250 Placement Partners).
7

8. Automotive
Launched: 2010
Knowledge Partner: Tata Motors (content developed
in conjunction with them)
Electives: Motor Mechanic for Light/ Heavy Motor
Vehicles, Light Motor/ Heavy Motor Vehicle
Commercial Vehicle Driving
Eligibility Criteria: 8th Pass; 18-30 years of age
Duration: Motor Mechanics- 3 months; Driving- 1
month
Centers: Raipur, Kolhapur, Singrauli, Sagar, Panvel
(Mumbai), Guntur
Certification: Joint certification – Pratham, Tata
Motors and NSDC (National Skill Development
Corporation
Placement Partners: Tata Motors, Ashok Leyland,
Maruti Suzuki Service Centers, Local Garages &
Service Centers
8

9. Healthcare
Launched: 2011
Content: MES modules developed by National
Council for Vocational Training (NCVT)
Affiliated to Healthcare Sector Skill Council
Eligibility Criteria: 8th Pass, 18-30 years of age
Duration: 3 months - Classroom Training- 1
month. Practical Training (local hospitals/nursing
home)- 2 months
Centers: Nasik, Latur, Baramati, Thane (Mumbai),
Ahmednagar, Delhi, Vijaywada, Lucknow,
Hyderabad, Malegaon, Jaipur, Pune, Shirur,
Kapurthala (Punjab)
Certification: Joint Certification – Pratham &
NSDC
Placement Partners: Local Hospitals, Home
Health Agencies & Care Centers
9

10. Construction & Electrical
Launched: 2009
Knowledge Partner: Larsen & Toubro, that supports
recurring costs and helps with content development
Content: Developed in conjunction with Larsen and
Toubro
Electives: Masonry, Formwork, Bar Bending, Electrical,
Welding, Plumbing
Eligibility Criteria: Masonry- 5th Pass, Formwork- 7th
Pass, Bar Bending- 9th Pass, Electrical Wireman Trade-
7th Pass; 18- 30 Years of age, Welding- 8th pass,
Plumbing- 8th Pass
Duration: 3 months
Residential Centers: Latur, Ahmednagar, Talasari,
Siwan, Mysore, Safale, Panvel, Hyderabad, Khamman,
Gorakhpur (UP), Dhamtari (Chhattisgarh)
Certification: Joint certification – Pratham, L&T and
NSDC
Placement Partners: Larsen & Toubro, Tata Housing
(Placement)
10

11. Beauty & Tailoring
Launched: November, 2011
Pratham Institute launched the Beauty &
Tailoring Programs to encourage the spirit
of self- sustainability & entrepreneurship.
Courses: Basic Beauty, Tailoring
Duration: 3 months (3 hours per day)
Certification: Pratham, NSDC, Godrej (for
beauty program only)
Qualifications For Students:
 18 years
 8th Pass
11

12. Entrepreneurship Program
• Provide training in beauty &
tailoring to women & youth
from rural & semi urban areas
• Encourage entrepreneurship &
self- employment
• Impart life skills to increase
confidence levels.
• Encourage financial stability &
self sustainability
• Successfully supported >400
Beauty Entrepreneurs and >100
Tailoring Entrepreneurs
12

13. Our Organization13

14. Evolution & Growth at Pratham Institute
Start of
Vocational
Skilling
Industry
Partners come
on board
Growth in
industry trades
Rapid Growth
in centers
‘05 – ‘07
‘08 – ‘09
‘10 – ‘11
‘12 – ‘14
(Start of General
Training Centers
across Maharashtra
Start of Industry
Specific Training
Centers in
Hospitality &
Construction
Start of Automotive
Training, Digital
Literacy, Bedside
Assistance, Beauty
Entrepreneurship,
Tailoring, Foundation
Course
•Start of Learn Now
Pay Later Scheme,
growth in
partnerships /trades.
Start of Multi
Entrepreneurship
Centers
•New partnerships:
Citi Foundation,
ITC, JPM
‘15 – ’16
•Capacity and
geographical
Expansion
•Increased
coverage of
Place and Track
Network
•Building
expertise in
mobilization
•Improving
quality and
pedagogy of
training
•Development of
sustainable and
scalable
business models
2005
Pratham Institute launched,
branded as “PACE”
Area of
Focus
Pratham Institute has been doubling its reach every year since 2012 –
We aim to reach more than 25,000 youth in 2015-16 14

15. MODULAR & REPLICABLE SOLUTIONS
Hence we are able to address similar
problems in different parts of the country
with local adaptation.
SOLUTIONS BASED ON LOCALIZATION
We rely on local human resources and build
their capacities to carry out our programs.
CONSTANT MONITORING AND EVALUATION
We establish baselines, set goals to be
achieved, measure outcomes and estimate
our effectiveness on a consistent basis.
WE WORK ON A LARGE SCALE ACROSS INDIA
So starting programs in new locations or
developing collaborations with industry and
government partners come easier to
Pratham Institute.
Our Unique Approach
WHAT SETS US APART
15

16. Programs Locations in Maharashtra
Hospitality Aurangabad, Satara, Ralegaon
Construction Mumbai, Latur, Ahmednagar,
Kolhapur, Safale, Talasari
Automotive Mumbai, Kolhapur
Healthcare Mumbai, Pune, Thane, Nashik,
Latur, Baramati, Ahmednagar,
Shirur
Beauty/ Tailoring Vardha, Pune, Bhiwandi,
Nagpur, Badlapur, Latur,
Ahmednagar, Talasari
Our Presence Across India
Pratham Institute has started over 100 centers in almost all parts of India, across 16 states
and more than 45 cities, and includes over 27 centers within Maharashtra alone.
Includes Several Locations in Maharashtra
16 States
45 Cities
100+ Centers
15,000 Trainees
OUR REACH
Pratham Institute Overall Reach Across India…
16

17. Our Industry Vertical Partners
Hospitality
Taj Group of
Hotels
Construction
Larsen and
Toubro
Healthcare
Healthcare
Sector Skill
Council
Automotive
Tata Motors
Beauty
Godrej
Knowledge partners help with content development, industrial exposure visits,
refresher training of trainers, counseling and advice as well as external assessment.
Placement partners recruit our trainees in their industry. 17

18. Some Of Our Major Donors and Partners
MAJOR CORPORATE DONORS
ITC, L&T, Godrej, J.P. Morgan, Western Union, Tata
Capital, Tata Steel, Tata Motors, BPCL, Ador
GOVERNMENTS
Govt. of India, Maharashtra Govt., Rajasthan Govt.,
Andhra Pradesh Govt., District of Singroli (MP),
District of Gadchiroli (Maharashtra)
FOUNDATIONS
Citi Foundation, Skoll Foundation, Wildlife
Conservation Trust, Nirav Modi Foundation, Naik
Foundation
40+CR RUPEES INVESTED
annually in Pratham institute Programs
35+ PARTNERS
- corporate, government and foundation -
support us each year
18

19. •Asia GAME CHANGER Award by The Asia
Society (2014)
•Skoll Award for SOCIAL
ENTREPRENEURSHIP (2011)
•INDIAN BUSINESS LEADER Award by
CNBC TV 18 (2010)
•Henry R. Kravis PRIZE IN LEADERSHIP
•CNN-IBN INDIAN OF THE YEAR Award
(2009)
•The India Tribune - 10 best NGOs in India
•Global Journal - Top 100 NGOs in the
world (2 years running)
We are a uniquely hybrid social enterprise with the energy and innovation of a start-up
backed with the scale, resources, brand and network of India's largest NGO, Pratham.
Our Connection With India’s Largest NGO
Some of our recent awardsOur combined reach last year
19

20. OUR CHIEF EXECUTIVE
OUR BOARD
VILAS GADKARI (Chair) is a partner at Brevan Howard Asset Mgt LLP. He was also the founding partner at Rubicon
Fund Management LLP, a global macro hedge fund. Before joining Rubicon, Mr. Gadkari was the Managing Director
and Chief Investment Officer of Salomon Brothers Asset Management Ltd.
RAMESH MAHALINGAM is Ex-President of Pratham, USA. Ramesh was born and grew up in Chennai. He spent several
years working in Mumbai and has also lived in Singapore and Australia. He previously served as CFO of the North
American business for Aventis Crop Science. He currently works for Sodexo as Vice President, Corporate Controller
and Chief Accounting Officer.
RAMESH MANGALESWARAN is a director of McKinsey & Company, and a founding partner of offices in Chennai and
Bangalore. He co leads the Industrials and Operations Practice in India and Asia, and also leads the Social Sector
Practice in this region.
SANJAY NAYAR joined Kohlberg Kravis Roberts & Co (KKR) in 2009 and is CEO of KKR India. Prior to joining KKR, he
served as CEO of Citigroup's Indian and South Asian operations and as a member of Citigroup's Management
Committee and Asia Executive Operating Committee.
MADHAV CHAVAN received his Ph. D in chemistry from Ohio State University and joined the faculty at the University
of Houston, before returning to India in 1986. In 1989, while teaching at the University of Mumbai, he started mass-
scale work for adult literacy in the slums of Mumbai, as part of the "National Literacy Mission".
Our Leadership
DR. MADHAV CHAVAN is CEO of Pratham Institute and co-Founded Pratham in 1995. A chemist by
training, brings scientific rigor and a belief in experimentation to his work at Pratham. Dr. Chavan has
spent over twenty years pioneering large-scale innovative programs in the field of education in India.
20

21. How You Can Partner With Us
• Sponsor one of our industry verticals
• Sponsor a specific center
• Sponsor a batch or group of students
Partnership Avenues Potential Opportunities for Collaboration
Sponsorship
Knowledge Partner
Placement Partner
Support our
Entrepreneurs
• Join us as knowledge partner for a vertical
• Develop industry-specific content for our courses
• Provide on-the-job training for our students
• Hire our trainees in your to work in your organization
• Support our student placement and tracking network
• Sponsor our alumni association
• Support entrepreneurs by providing startup capital
• Sponsor our overall entrepreneurship program
• Provide mentoring and coaching for our entrepreneurs
Sample Partners
Partnerships work when WE THINK AND PLAN TOGETHER
Our experience on the ground gives us the ability to determine what works and execute.
We want to understand your goals and create a win-win situation.
21

22. Connect.
Collaborate.
Communicate.
Pratham Institute for Literacy,
Education and Vocational Training
28/A, Kamgar Nagar CHSL,
Off. S. G. Barve Marg,
Kurla (E),
Mumbai- 400024
Phone: (91) (22) 25221329
Phone: (91) (22) 25272240
Email: info@prathaminstitute.org
www.prathaminstitute.org
Connect With Us
22

23. Innovations and Sustainability

24. Our Process of Student Engagement
• Assess student aspirations
• Create awareness of training and job opportunities
• Provide vocational training in partnership with industry leader
• Assess and certify
• Job placement / Entrepreneurship support
• Post placement tracking and support
Our increased focus on assessment of student aspirations and post placement
tracking are recent initiatives with the aim of reducing job attrition and
strengthening the impact of our programs with youth.
1
2
3
4
5
6
24

25. Mobilization, Guidance and Counseling
A career guidance and counseling center was piloted in Gadchiroli, in which students were
assessed and given career advice. This model was successful and led to increased enrolment
and is being replicated Pan India.
Replicate Gadchiroli Model Pan India:
 Identify specific locations with large need and
demand for our programs
 Conduct large scale testing and counseling
 Streamline youth to centers based on their interest
and aptitude
Student registration and counseling system
 Student registration system has been launched
under which students register for courses via SMS.
All details are stored in the Pratham database,
allowing our counselors to call and guide each
student as well as allow for better performance
management.
25

26. Our Training Quality & Pedagogy
Pratham Institute has revamped its entire curriculum and
training methodology along a framework of ‘Know and Do’,
making the curriculum entirely practical in nature and
simulating working conditions through measures like longer
daily training durations, etc.
We have developed AV content such as audios and videos which
coupled with internet access are used by students to learn in a
group, with the trainer’s intervention only as a facilitator.
We are servicing customers at many of our locations ensuring
that trainees have daily customer interaction and experience
with solving the actual problems they will face after placement.
Highly Practical
Training in
Simulated Work
Conditions
Group Learning and
Self-Learning with
Audio-Visual aids
Ensuring a Proper
Apprenticeship
26

27. Our Place & Track Network: Post-Placement Support
Pratham has a ‘Place & Track’ Network which engages with students on a
periodic basis once they are placed at a particular work-site to reduce job
attrition and increase impact of our programs
 To build an effective network in all catchment areas in order to be able to track placed
youth, and provide them with a support system and counseling to reduce attrition
 To improve fee recovery from students
 To conduct an impact assessment study to gather data and evidence around the
effectiveness of the vocational program, and it’s impact on livelihoods and prospects of
graduates as they progress in their careers
 Network of placement coordinators in 17 major cities across India – identified on the
basis of where maximum students have been placed till date and market opportunity
 These coordinators focus on:
 Market scanning and interaction with employers
 Post placement support service to students- settling down assistance and career
counseling
 Recovery of fees
Structure & Processes
Objectives
27

28. Our ‘Learn Now Pay Later’ Scheme
 Our ‘Learn Now, Pay Later’ scheme allows underprivileged youth to pay an
affordable % of the course fee during the course, and the remainder through
monthly installments post placement.
 Students are categorized into 1 out of 4 levels based on their economic
condition. Based on the level they fall under, the amount a student pays
during the course, ranges from 0% to 50% of the course fees.
The indicators on the right are a
guideline for the level a student
will be categorized under.
Ultimately it is the mobilizer who
has to make a home visit and
recommend the level at which the
student shall fall based on an
evaluation report submitted by
the mobilizer.
28

29. Locations of Our Centres
Programs Courses Locations
Hospitality Food & Beverage Service,
Housekeeping, Food
Production
Aurangabad, Satara (Maharashtra), Ralegaon (Maharashtra),
Dhamtari (Chhattisgarh), Udaipur, Pilani, Bhopal, Khajuraho,
Hyderabad, Gaya, Siwan (Bihar), Kolabera (Jharkhand), Brahampur
(Orissa), Lucknow, Varanasi, Amdavad, Navsari (Gujarat), Mysore,
Chennai
Construction Electrician, Plumbing,
Masonry, Barbending,
Welding, Formwork
Mumbai, Latur (Maharashtra), Ahmednagar (Maharashtra),
Kolhapur, Safale, Talasari (Maharashtra), Mysore, Gorakhpur (UP),
Dhamtari (Chhattisgarh), Hyderabad, Khamman (AP), Patna
Automotive Motor Mechanic, Heavy
Vehicle Driving, Light
Vehicle Driving
Mumbai, Kolhapur (Maharashtra), Raipur (Chhattisgarh), Sagar
(MP), Singroli (MP), Guntur (AP), Karimnagar (AP), Ajmer
(Rajasthan)
Healthcare Bedside Assistant, X-Ray
technician, OT technician
Delhi, Vijaywada (AP), Jaipur, Lucknow, Mumbai, Pune, Thane,
Nasik, Latur, Baramati, Ahmednagar, Shirur (Maharashtra),
Jalandhar (Punjab)
Beauty/
Tailoring
Basic Beautician,
Advanced Beautician,
Basic Tailor
Patna, Dhamtari (Chhattisgarh), Dibrugarh (Assam), Vardha (MP),
Amdavad, Kolkata, Ludhiana (Punjab), Varni (AP), Jabalpur, Gwalior,
Indore (MP), Jajpur (Odisha), Pune, Bhiwandi, Nagpur, Badlapur,
Latur, Ahmednagar, Talasari (Maharashtra)
29

30. Feedback about Pratham Trainees
Data is as per employer survey where students were rated between options of ‘Bad’, ‘Average’, ‘Good’, ‘
Very good’ and ‘Excellent’. These ratings were mapped onto a scale of 1-5,
Feedback on Pratham Hospitality Trainees from 80 employers, on a scale of 1 to 5,
with 5 being the highest
Pratham
trainees
earn
Rs.1,000 –
Rs. 2,000
more as
monthly
wage
premium as
opposed to
non-Pratham
workers.
30