Creativity and technology are two biggest assets of modern outdoor advertising practices. Digital Billboards, backlit transits- all these have replaced conventional outdoor advertise in India thereby providing rich impact on target groups about the advertised brands. Creativity is also on full swing in contemporary methodology in the field of outdoor advertisement. A blend of creativity and technology provides an appealing look to audiences about the brand that helps brand owners easily position their brands in the market. Out of the box concepts of brand communication and matching designs are richly exhibited through technologically enriched modes of outdoor advertisement.