Alma Media held its Capital Markets Day on November 27, 2013 in Helsinki. The morning program included presentations on Alma Media's strategic offerings and spearheads for growth in the areas of news, lifestyle, career, and business. The CEO discussed how Alma Media is driving transformation in the media business by focusing on digital growth through strategic investments and partnerships. While print revenues are declining due to digitalization and economic factors, Alma Media aims to accelerate its transition to digital and achieve 50% of revenues from digital sources by 2020.

1. Welcome to Alma Media
CAPITAL MARKETS DAY 2013

2. Alma
Media’s
Capital
Markets
Day 2013
PROGRAM
TIME TOPIC
8.30 Morning coffee
SPEAKERS
9.00 Driving transformation
in the media business
Kai Telanne, CEO
9.45 Spearheads for growth
News
Lifestyle
Career
Business
Kari Juutilainen, SVP, Alma Regional Media
Kari Kivelä, SVP, IL-Media
J-P Loimovuori, SVP, Kauppalehti Group
Raimo Mäkilä, SVP, Alma Marketplaces
Minna Nissinen, SVP, Alma Diverso
10.45 Coffee & Alma Expo
11.15 Financial waypoints
Juha Nuutinen, CFO
11.45 General Q&A
12.00 Closing remarks
12.15 Lunch with management
Kai Telanne, CEO

3. Driving transformation
in the media business
KAI TELANNE, PRESIDENT AND CEO
CAPITAL MARKETS DAY, HELSINKI 27/11/2013

4. 4
Strategic
offerings
NEWS
CAREER
LIFESTYLE
BUSINESS
will
make us
a winner

5. Our basic
beliefs
VISION
MISSION
The most exciting provider
of information, service and
experiences. The company
sets the stage for the future
of media.
For individual freedom
and well-being.
VALUES
SUSTAINABLE MEDIA
Freedom and pluralism
of journalism
Team play
Courage
Sustainable media cultivates
traditional journalistic values
while integrating broader
corporate responsibility in
all operations.

6. today
Alma Media
–growing internationally
BUSINESS
CAREER
NEWS
LIFESTYLE
CAREER
BUSINESS
LIFESTYLE
CAREER
BUSINESS

7. today
Alma Media
–growing internationally
OTHER
COUNTRIES
OTHER
COUNTRIES
12%
30%
320
1950
NET SALES 2012, MEUR
FULL-TIME EMPLOYEES 2012
FINLAND
FINLAND

8. Market dynamics

9. Fundamental
change drivers
DIGITALISATION IMPACTS
THE MEDIA CONSUMPTION
AND ADVERTISING MIX
ECONOMIC DOWNTURN
REDUCES ADVERTISING SPEND AND
MEDIA CONTENT PURCHASES

10. Ad volumes tied to GDP development
%
15%
10%
5%
0%
-5%
-10%
-15%
Advertising investments in Finland, y-o-y change
GDP of Finland, y-o-y change
2013 YTD
2012
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995
1994
1993
1992
1991
1990
-20%
Sources: Statistics Finland, Advertisers’ Council, TNS

11. Weak
market
conditions
prevail
2013 YTD ADVERTISING MARKET CHANGE
SOURCE: TNS
TOTAL ADVERTISING
-9,2%
ONLINE ADVERTISING
PRINT ADVERTISING
+5,1%
-16,4%

12. This
impacts
business
dynamics
ADVERTISING SALES (COMBINED)
SERVICES REVENUE
-5,5%
1,4%
CHANGE Q3 2013 VS.Q3 2012
CONTENT SALES
AD SALES IN
DIGITAL CHANNELS
AD SALES IN PRINTED
NEWSPAPERS
-5,2%
7,9%
-13,5%

13. In weak market,
cost control is important
CHANGE Q3 2013 VS. Q3 2012
Revenue,
change
Total cost,
change
EBIT w/o one-off
items, change
NEWSPAPER
- 10,5%
-5,3%
-48,8%
KAUPPALEHTI GROUP
-3,5%
-6,4%
+23,1%
DIGITAL CONSUMER SERVICES
+3,9%
-0,4%
+33,2%
OTHER
+3,9%
+ 2,7%
-33,6%
GROUP TOTAL
-6,1%
-3,3%
-28,8%

14. Need for cost control and
productivity measures is the
new normal in media.

15. More importantly, focus
needs to be on innovation,
growth and creating value
from digital information.

16. Changes in business dynamics impact key figures.
Still, publishing is a solid base..
DIGITAL CONSUMER
SERVICES
OTHER
1%
18%
NEWSPAPERS
62%
Revenue
EBIT
KAUPPALEHTI GROUP
19%
Segment share of group revenues, revenue and EBIT development. YTD Q3 2013, %

17. Changes in business dynamics impact key figures.
Still, publishing is a solid base...for digital growth.
90
24,3%
80
18%
60
12,9% 13,1%
50
20%
15,7%
15%
10,9%
40
20
30%
25%
70
30
28%
6%
8,8%
10%
5%
10
17,2
26,5
35,8
44
2005
2006
2007
2008
Revenue from online business
Share of total revenue
40
49
57
78
62
2009
2010
2011
2012
YTD Q3 13
Sources: Statistics Finland, Advertisers’ Council, TNS

18. Media is in rapid transition.

19. We are well prepared
and awake.

20. Investing in digital

21. Home market investments to support
digital growth
Examples 2012 - 2013:
- Kauppalehti.fi digital content packages
and mobile apps
- Iltalehti Plus
- Regional paywall and tablet trials
- E-kontakti.net acquisition
- Additional services for Etuovi.com
- Audience targeting toolkit AlmaScope

22. International investments and partnerships
digital growth
support
2012:
Alma Media invested 70 mEUR in market-leading recruitment portals
in the Baltic states, Czech Republic, Slovakia and Croatia.
2013:
Alma Media and Monster partnered in career services across the area.
New countries Poland and Hungary.

23. Room for growth in digital channels
ONLINE AD
MARKET
GROWTH
RUSSIA
35%
CZECH REPUBLIC
SWEDEN
25%
IRELAND
SERBIA
DENMARK
FINLAND
POLAND
15%
SWITZERLAND
UK
NETHERLANDS
NORWAY
5%
ROMANIA
GERMANY
20
-5%
40
50
80
100
120
SLOVENIA
ONLINE AD SPEND PER CAPITA (€)
SOURCE: ADEX BENCHMARK

24. Room for growth in digital channels
ONLINE AD
MARKET
GROWTH
RUSSIA
35%
CZECH REPUBLIC
SWEDEN
25%
IRELAND
SERBIA
DENMARK
FINLAND
POLAND
15%
UK
SWITZERLAND
NETHERLANDS
NORWAY
5%
ROMANIA
GERMANY
20
40
50
80
100
120
-5%
ONLINE AD SPEND PER CAPITA (€)
SOURCE: ADEX BENCHMARK

25. Building the future

26. Strategy 2013
We will accelerate in 2014
DEVELOP PUBLISHING
Multimedia access to news.
Securing cash flow from the
publishing business.
Utilising the new printing facility.
DIGITAL GROWTH
Fostering organic growth
in the service business.
Integration of the acquired
businesses.
AGILE GROUP
Strategic agility.
Leadership skills.
IT systems.

27. Mission:
BY 2020
50%
DIGITAL
win the
transformation
game.

28. Moving towards 2020
50%
ALMA MEDIA TODAY
The most exciting provider of information,
service and experiences. The company
sets the stage for the future of media.
28%
BUSINESS
DIGITAL 28 % OF REVENUE
- Digital services and advertising
growing with good profitablity levels
- Digital content income picking up
- Print revenues suffering from
digitalisation and from economic
downcycle
ORGANIC BUSINESS DEVELOPMENT
LIFESTYLE
STRATEGIC FOCUS AREAS
CAREER
M&A
NEWS
ALMA MEDIA TOMORROW
NEWS
MULTICHANNEL
CONTENT
RESOURCES
& SKILLS
LIFESTYLE
BUSINESS
DIGITAL
SERVICES
MARKETING
SOLUTIONS
CAREER
M&A STRATEGY
DIGITAL 50 % OF REVENUE BY 2020
- A booming digital services business
- A revitalised newspaper business
- Digital services and media growing

29. Focus
areas
2014
MULTICHANNEL CONTENT
DIGITAL SERVICES
MARKETING SOLUTIONS
RESOURCES & SKILLS

30. Focus
areas
2014
- Paid digital content
- Content cooperation
- Use of group-level thematic content
MULTICHANNEL CONTENT
- Group-level multimedia service
solutions
- Audience targeted advertising and
analytics
- Mobile and web-TV advertising
MARKETING SOLUTIONS
- Alma Career business growth
and synergies
- Broadened offering for home
market digital consumer services
- Widened revenue streams for
digital business
DIGITAL SERVICES
- Forerunner in digital business
competencies
- Cross marketing and online traffic
direction
- IT investments and harmonisation
RESOURCES & SKILLS

31. Spearheads
for Digital
Growth
DIGITAL CONTENT
REVENUE
CAREER
SERVICES
NEWS
CAREER
ONLINE
TELEVISION
DIGITAL
ADVERTISING
LIFESTYLE
BUSINESS