Asian soybean rust was detected earlier than expected in 2009 on a farm in Jeff Davis County, GA, east of where it was believed to be based on scouting reports. A field day was held to educate farmers on the importance of timely fungicide application, as the infected farm that applied fungicides late suffered yield loss, while a neighbor who applied earlier experienced little loss. The early detection highlighted the need to refine fungicide timing recommendations based on more localized scouting rather than regional reports alone.