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Edward Betancourt Aldo Briano Ramón González University of Puerto Rico - Mayaguez 7 de mayo de 2010
Outline Motivation Proposed Product High level perspective Mashup Overview Commercial Potential Business Model User Experience Technical Design Technical Implementation Scalability Conclusion  DEMO
Travel Best deals? Where to go? What to wear? What to do? How to buy ($)? Where to stay? What to say? What’s going on?
“De Viaje” El Nuevo Día
Vámonos De Viaje
High Level View Front-end Back-end 1 –News content from EL Nuevo Dia – “De Viaje” 2 – Request from ENDI-API 3 – A keyword extraction process is executed against every article that is obtained. Result: List of cities and countries.   These keywords or tags are used to populate the web-application 4 –Webaplication“Vámonos de Viaje” 5 - 6 – API’s that will be used to obtain information about the target location  7 - Advertisement sections that will be displayed in the web portal. Categories: ,[object Object]
 Flights
 Offers
 Others,[object Object]
Benefits  Center of information for virtual travelers Interactive experience Targeted Advertisement (best deals) Business opportunity Learning Experience
Commercial Potential
Business Opportunity Increase exposure Effective advertising International market E-commerce Simple, easy to use Online Advertisement Portal
Business Model “Pay per click” advertisement Small fee every time ad is clicked Similar to “Google Adwords” Customize payment plan User statistics through visual charts
User Experience “No navigation, no hassle” Appealing Ergonomic Pictures of interest Visual browsing Dynamic tabbed display
User experience Advertisement Section
Technological Backend Keyword Extraction ,[object Object]
 Extract cities and countries referenced in article
 Tags will be used to populate the web application (mashups),[object Object]
 Number of appearances
 Article ordering ,[object Object]

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