This document discusses values, ethics, and culture. It defines values as principles or standards that guide behavior and influence attitudes. Ethics refers to studying right and wrong actions, and deals with standards of human conduct. Culture is the shared patterns and responses learned by a group that determine what is acceptable. Values, ethics, and culture are interrelated and help shape judgment and decision making. An organization's culture represents its personality and climate. Upholding ethical values and understanding different cultures is important for business.