The Digital Era has accelerated value creation through technological advances. If you don't understand these dynamics your value creation efforts will be hindered by old business models and old thinking. Learn how to leverage digital technology to enhance and accelerate value creation.
Everyone seems consumed with social media ROI. Social media doesn't create an ROI rather people and money do. So how do people use social media to create an ROI?
The Intangible Economy has new rules that require new tools needed to create more value. These rules are fundamental principles that are hardwired into the intangible economy, and that apply to all businesses and industries, not just high-tech ones. Think of these principles as new economic rules of thumb
Every organization has unrealized wealth because intangible capital has not been realized as tangible evidence of influence over wealth creation processes.
The primary purpose of intangible capital is to enable human, strategic, structural and relationship capital to continuously create and improve value on behalf of stakeholders.
Social technology is radically changing the economic, social and business landscape. Once you understand the change elements you too will conclude there is no turning back
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
Keynote presentation by Sean Moffitt of Wikibrands at ACA360 conference - October 6, 2011 (Association of Canadian Advertisers) - also at www.wiki-brands.com
Key chapters;
- 10 Immutable Laws/Inconvenient Truths
- 10 Wikibrand Success Factors
- 10 Smart Bets on the Futiure
Everyone seems consumed with social media ROI. Social media doesn't create an ROI rather people and money do. So how do people use social media to create an ROI?
The Intangible Economy has new rules that require new tools needed to create more value. These rules are fundamental principles that are hardwired into the intangible economy, and that apply to all businesses and industries, not just high-tech ones. Think of these principles as new economic rules of thumb
Every organization has unrealized wealth because intangible capital has not been realized as tangible evidence of influence over wealth creation processes.
The primary purpose of intangible capital is to enable human, strategic, structural and relationship capital to continuously create and improve value on behalf of stakeholders.
Social technology is radically changing the economic, social and business landscape. Once you understand the change elements you too will conclude there is no turning back
Wikibrands - Looking Under the Hood, What Makes Winning, Engaged Brands Tick ...Sean Moffitt
Keynote presentation by Sean Moffitt of Wikibrands at ACA360 conference - October 6, 2011 (Association of Canadian Advertisers) - also at www.wiki-brands.com
Key chapters;
- 10 Immutable Laws/Inconvenient Truths
- 10 Wikibrand Success Factors
- 10 Smart Bets on the Futiure
Untangling The Web: Putting it all togetherRyan Hanser
April 15, 2009 presentation to the Greater Des Moines Partnership and Iowa chapter of the American Marketing Association; final session of their "Untangling The Web" series on 'social media'
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Introduction: What is Social Selling?
There has been a paradigm shift in the way selling is done today compared to just a few short years ago. Some of us might remember back in 1993 when America Online (AOL) sent discs in the mail to get people on the internet. They ended up sending 660 million discs and spending over $300 million to get to a peak of about 30 million users in 2002. In 2005, the nation’s newspapers had peak ad revenues of $49.435 billion. By 2012, total newspaper ad revenues plummeted to $22.314, a drop of 55%. In July of 2013, the New York Times announced it was selling the Boston Globe for $70 million, after buying it in 1993 for $1.1 billion. Direct mail and print advertising used to be the most effective way to reach potential customers. Today, these businesses are on life support.
Two small companies were founded between the peak of AOL in 2002 and the peak of newspaper ad revenue in 2005. Those companies, LinkedIn and Facebook, spawned a new way of networking and selling. The former was founded in May 2003 and is the king of business social networking, with 332 million members. The latter was founded in February 2004 and is the de facto standard in social networking, with 1.35 billion members today. A third game-changing company was founded in March 2006 and currently gives over 284 million users the ability to send out 140 characters. The Big 3 in social networking and selling are LinkedIn (May 2003), Facebook (February 2004) and Twitter (March 2006).
These social networking and selling mediums are not going anywhere and new sites pop up all the time. 15 of the top social networking sites are Facebook, Twitter, LinkedIn, YouTube, WordPress, Pinterest, Google+, Tumblr., Instagram, Flickr, MySpace, Tagged, Meetup, Ask.fm and MeetMe.
Social Selling Overview
Social selling is a technique whereby products and services are sold via social networks. Social selling is more than just using tools like LinkedIn, Facebook and Twitter. Social selling is about salespeople, marketers, business owners and entrepreneurs using written and visual content to build a strong, personal brand and business community. These sites give you the potential to find business advocates that can spread the message of your content, products and services to others across the social web.
What the Analysts Are Saying about Social Selling
The use of social media for sales is finally making a dent on the internet, according to Gartner Analyst Patrick Stackenas. He mentioned that some vendors use Big Data to rapidly sort through large quantities of social data internally, and externally, to help you find optimal buyers. B2B tech buyers “find nearly 70% of the content they need on their own, with only 15% sent by marketing and only 15% sent by sales,” according to Forrester Research. These prospects go to search engines and social networks first.
Communicating Through Social Media: Essential for RD'sElisabethRD
Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.
Many businesses are confused with the term social media. This presentation attempts to communicate the term and related dynamics in context with what an audience understands
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Atlantic Webworks
How can the construction industry utilize social media? Adrienne Cregar Jandler shares social media strategies for both residential and commercial construction firms.
Artificial Intelligence applications are transforming the practices of law. Opportunities abound for all participants in legal practices. Those that learn and understand will be on the leading edge of this transformation
The value creation process has shifted from an emphasis on tangible things to optimizing intangible things in order to create tangible results. Let’s examine some of the evidence
If you want to succeed in the Social Era then the recipe is to create more value by using assets that create the most value, intangibles. The problem with most organizational leaders is they simply don't know how.
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Untangling The Web: Putting it all togetherRyan Hanser
April 15, 2009 presentation to the Greater Des Moines Partnership and Iowa chapter of the American Marketing Association; final session of their "Untangling The Web" series on 'social media'
My Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing GunslingerMy Refresh Austin April Prezo on: What is the buzz about Social Business? Is it the same as social media and is it here to stay?
Be entertained as Elizabeth Quintanilla shares her unique approach to tech, business and social media. Learn her distinct point of view of "Social Business" and learn about a valuable concept that should be in every tech, entrepreneurs, biz leaders, analysts, and marketers toolkit. Learn why all of us now wear multiple hats such as customer support, PR, marketing, and more in this current environment of Social Media. Remember Social Business helps you work smarter not harder all the while (if well implemented) more effective.
Presented by Elizabeth Quintanilla, Chief Marketing Gunslinger
Introduction: What is Social Selling?
There has been a paradigm shift in the way selling is done today compared to just a few short years ago. Some of us might remember back in 1993 when America Online (AOL) sent discs in the mail to get people on the internet. They ended up sending 660 million discs and spending over $300 million to get to a peak of about 30 million users in 2002. In 2005, the nation’s newspapers had peak ad revenues of $49.435 billion. By 2012, total newspaper ad revenues plummeted to $22.314, a drop of 55%. In July of 2013, the New York Times announced it was selling the Boston Globe for $70 million, after buying it in 1993 for $1.1 billion. Direct mail and print advertising used to be the most effective way to reach potential customers. Today, these businesses are on life support.
Two small companies were founded between the peak of AOL in 2002 and the peak of newspaper ad revenue in 2005. Those companies, LinkedIn and Facebook, spawned a new way of networking and selling. The former was founded in May 2003 and is the king of business social networking, with 332 million members. The latter was founded in February 2004 and is the de facto standard in social networking, with 1.35 billion members today. A third game-changing company was founded in March 2006 and currently gives over 284 million users the ability to send out 140 characters. The Big 3 in social networking and selling are LinkedIn (May 2003), Facebook (February 2004) and Twitter (March 2006).
These social networking and selling mediums are not going anywhere and new sites pop up all the time. 15 of the top social networking sites are Facebook, Twitter, LinkedIn, YouTube, WordPress, Pinterest, Google+, Tumblr., Instagram, Flickr, MySpace, Tagged, Meetup, Ask.fm and MeetMe.
Social Selling Overview
Social selling is a technique whereby products and services are sold via social networks. Social selling is more than just using tools like LinkedIn, Facebook and Twitter. Social selling is about salespeople, marketers, business owners and entrepreneurs using written and visual content to build a strong, personal brand and business community. These sites give you the potential to find business advocates that can spread the message of your content, products and services to others across the social web.
What the Analysts Are Saying about Social Selling
The use of social media for sales is finally making a dent on the internet, according to Gartner Analyst Patrick Stackenas. He mentioned that some vendors use Big Data to rapidly sort through large quantities of social data internally, and externally, to help you find optimal buyers. B2B tech buyers “find nearly 70% of the content they need on their own, with only 15% sent by marketing and only 15% sent by sales,” according to Forrester Research. These prospects go to search engines and social networks first.
Communicating Through Social Media: Essential for RD'sElisabethRD
Registered Dietitians learn how to create a social media strategy to effectively and efficiently use social media to benefit your professional career and business and create opportunities for success.
Many businesses are confused with the term social media. This presentation attempts to communicate the term and related dynamics in context with what an audience understands
Keynote address given at the Seminar on "Social Media for Corporate Communication and Marketing" organized by the Bombay Chamber of Commerce and Industry, on Nov 27, 2009.
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Atlantic Webworks
How can the construction industry utilize social media? Adrienne Cregar Jandler shares social media strategies for both residential and commercial construction firms.
Artificial Intelligence applications are transforming the practices of law. Opportunities abound for all participants in legal practices. Those that learn and understand will be on the leading edge of this transformation
The value creation process has shifted from an emphasis on tangible things to optimizing intangible things in order to create tangible results. Let’s examine some of the evidence
If you want to succeed in the Social Era then the recipe is to create more value by using assets that create the most value, intangibles. The problem with most organizational leaders is they simply don't know how.
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Has The Innovation Arrived?
Social strategist aren’t thinking strategically!Jay Deragon
Today’s leaders must embrace social media but f irst t hey must learn relevant implicat ions t hat
ef f ect st rat egic t hinking. Most are act ively part icipat ion in social media but f ew are t hinking
st rat egically about t heir part icipat ion and t he relevant implicat ions.
Int egrat ing social t ools int o your web sit e wit hout t hinking and planning a sound st rat egy f or t he
ent ire organizat ion ref lect s a lack of t hinking which means you’ll end up doing t he wrong t hings.
There is a swelling wave of social technology that is indeed changing the business landscape. From Twitter, Facebook, YouTube and the host of other social platforms conversations from the masses, both on-line and off-line have become mainstream.
We need a new "system" for air travel that is convenient and doesn't waste our time. When it comes to air travel today, no one enjoys it. Why can't we reinvent air travel so that it serves the travelers intent. Time and convenience is our intent and there is a better way.
Social Media Directions White Paper Oct21.DocJay Deragon
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There is an advertising revolution underway and markets have shifted to convertising. What is it? How does it work? Who is doing it? When will you start?
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Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
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Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
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Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
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But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
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And...
Speakers:
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Charlie Greenberg, Host
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
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https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
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Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
2. proprietary and confidential
There Are Three Distinctive Shifts
1.From technology platforms to business as a
platform
2.From the purpose being profits to purposely
creating value
3.From measuring and improving tangibles to
measuring and improving intangibles
3. proprietary and confidential
Business As A Platform
The word platform defines the core elements
around which the purpose of a business can be
fulfilled.
Once a business has defined its platform then
suppliers, internal resources and buyers can co-
create, add, distribute and consume value.
4. proprietary and confidential
Business As A Platform
Successful business platforms do three things:
A) Provides efficient and effective connectivity:
how easily can suppliers, internal resources
and buyers create, add, distribute and
consume value.
B) Attraction: Your business should attract
people, suppliers, resources, buyers and
markets
C) Purpose: The purpose of your platform is the
ongoing exchange and co-creation of value
5. proprietary and confidential
Business As A Platform
Successful platforms have three building blocks:
A)The Toolbox creates connection by making it easy for
others to plug into the platform. This infrastructure enables
interactions between participants
B)The Magnet creates pull that attracts participants to the
platform with a kind of social gravity.
C)The Matchmaker fosters the flow of value by making
connections between producers and consumers. Data is at
the heart of successful matchmaking, and distinguishes
platforms from other business models.
Three Elements if a Successful Platform Strategy: HBR
6. proprietary and confidential
Business As A Platform
A Business Platform
enables people to
participate in value
creation, addition,
distribution and
consumption as a
result of being
engaged with the
business.
7. proprietary and confidential
Business As A Platform
To succeed in the Social Era every business needs
to think of itself as a platform.
Thinking about business as a platform with three
things the platform needs to do and the building
blocks it needs to provide will change how and what
you and others do everyday.
8. proprietary and confidential
Business As A Platform
It’s not about organizational charts used to put
people in places.
It is about organizing the creation, addition,
distribution and consumption of value.
People self organize around value creation with a
purpose.
People resist being organized around positions
of little value or no purpose.
9. Business As A Platform
In his book The Practice of Management, Peter
Drucker declares there is only one purpose of a
business: to create a customer.
Then the purpose of a business platform is to
create value that creates a customer.
You can’t create a customer without first creating
value.
10. proprietary and confidential
Value Creation Is Only As Good
As The Source of Value
The evidence suggests a shift
is occurring in how and what
organizations create for value
that markets want to consume
12. proprietary and confidential
Lets Examine the Evidence
1.The intangible value of social media
2.The worlds most successful companies
3.S&P 500 Index
4.The Top 10 Cities in the USA
5.The Top 50 Countries in the World
13. proprietary and confidential
Wealth Is Created From Intangibles
Social media, and all things social, represents
intangible capital being created, added to,
distributed and consumed. Over $1 Trillion in
global commerce is created through social
media.
14. proprietary and confidential
Wealth Is Created From Intangibles
The Intangible results of social media include:
1. A positive or negative emotional reaction from brand
communications
2. The acknowledgement of being heard
3. The feeling of not being just a dollar sign to a brand, rather
than a valuable person.
4. The feeling that the brand is trustworthy, transparent and
open to dialogue from consumers.
5. The sense of recognition for contributing to the value of a
brand
6. The ability to influence others who share similar sentiments
about anything, everything and anyone
15. proprietary and confidential
Wealth Is Created From Intangibles
Results created by some of the world's most
successful organization are driven by the
intangibles: empathy (Google) culture
(Southwest), social graph (Facebook),
design (Apple) customer experience
(Amazon & Zappo's) and the list of companies
contributing their results to intangibles goes on
and on.
16. Wealth Is Created From Intangibles
The increased recognition of intangible capital
is reflected by the increase of the S&P 500
valuations assigning 84% of the company’s
value to intangibles. Just 25 years ago
intangible capital only represented 17%.
17. proprietary and confidential
Wealth Is Created From Intangibles
The World Bank reports that intangible capital
represents up to 80% of the wealth in any country.
The Top Ten best US cities to live in and the Top
50 most innovative countries are those that create
the most value from intangibles.
We are witnessing the recognition of intangible
value yet most companies simply don’t see it.
18. proprietary and confidential
Why Don’t They See It?
1.Because they haven’t been trained to see it
2.Because they can’t see what they don’t measure
3.Because they don’t know how to measure it
4.Because they never had to
5.Because it wasn’t as important as it is now
6.Because their wasn’t enough evidence until now
7.Because they can’t see what they don’t
understand
19. Seeing The Value
In the Social Era success comes to those who
create the most value. The recipe to creating more
value is by using assets that create the most
value, intangibles.
Now there is a way to see your own evidence. Use
an Intangible Graph to see (measure) what
intangibles create the most value for your
organization.
20. Use Your Capital Wisely
Smart Companies use
intangible capital to create more
value for all stakeholders.
Smart Companies use new
tools to identify, measure and
improve value creation.
Get the knowledge and learn
how to use your intangible
capital to create more value
than ever before.
Jay Deragon
Jay.deragon@gmail.com