This document discusses how business is changing in the "Social Era" where intangible assets like connections, collaboration, and social purpose are becoming more important than tangible assets. Some of the key shifts mentioned include moving from competitive to collaborative advantages, treating consumers as co-creators, and allowing all talent. The document argues that this change represents a power shift in how value is created through organizing, delivering value, marketing, and driving alignment through purpose. Metrics will need to better measure intangible assets, which now represent over 80% of business value.