Today’s leaders must embrace social media but f irst t hey must learn relevant implicat ions t hat ef f ect st rat egic t hinking. Most are act ively part icipat ion in social media but f ew are t hinking st rat egically about t heir part icipat ion and t he relevant implicat ions. Int egrat ing social t ools int o your web sit e wit hout t hinking and planning a sound st rat egy f or t he ent ire organizat ion ref lect s a lack of t hinking which means you’ll end up doing t he wrong t hings.