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There Is No ROI From  Social Media !
Then Where Is The Return  On All  This Time, Effort  And  Expense ?
The Answer Comes  From  Asking  The Right  Questions
A Return on Money or People?
Money  Doesn’t  Create A  Return  Unless People   Use  It To Create  Value
When  Value  is Created  It Gets  Propagated By Using  Media
How Do  People  Create An  ROI  From Media ?
Media Comes In Many  Forms
Images Audio Text Video Slides On-Line  Off-Line
And Last But Not Least A Conversation Is A Form Of  New Media
Before The Advancement Of Social technology Conversations   By and Between People Were  Contained
Now Conversations Are  No Longer Contained Rather Fluid Like Water Flowing Everywhere
Social Technology Has Accelerated The  Power Of Conversations Both On-Line  And Off-Line
Now  Conversations Have Taken On A Form Of  New Media
New Media  Reflects  People’s Desires
Crowds of People Are  Sharing  Information
And They Are Getting Their  Information From ……
People Are  Using  …….. Searches Referencing Social Media
People Are Using Social Media  With An Intent……
What Is The  Intent ? To Buy, Sell or Learn?
Buying, Selling & Learning.. Where Do People Go To Find  Information? What Do They Do  When They Find It? Who Provides Them With The Information They Seek? What Is The Value Of Information?
Conversations Are  Transforming Markets
[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object]
Can Your Business Reach The  Market ?
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object]
[object Object]
Mass Media Is No Longer The “ Link ” to The Market.
The “Link” Is Now “ Social Intent ”
What Is Social Intent ?
An Exchange Which  Helps People  Find What  They Want and Need
Not A One Way Push or Tricks To Get  People  To Buy From You
ROI is Now An  Economy of Intent … That Is Driven By Your  Intent Of Returning  Value (IOR) www.socialmediadirection.com   [email_address]   [email_address]
The Different Between Those That Create An  ROI And Those  That Don’t  Is Intent !
There Is No ROI  From  Social Media ….. ROI Is Only Created By The  Value Of Intent !
Is Your Organization Ready… Or Will You Be Run Over?
What Is Your  Intent ? [email_address]   www.socialmediadirections.com

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There Is No ROI From Social Media!