This document discusses ways to add value through innovation, combination, and elimination of processes. It provides examples of how value can be added through product improvements, better customer service, expanding facilities, making process improvements, and strengthening promotional activities. Evaluating current offerings and identifying new opportunities through SWOT analysis is recommended. Specific areas where value addition may be needed include products, customer service, facilities, sourcing, processes, promotion, and planning systems. Problems in areas like demand forecasting, information gathering, vendor development, inventory, lead times, distribution, and scrap management could also be addressed.