1. The document discusses the advantages and disadvantages of being a first mover when introducing new technologies to the market. It notes that first movers may be able to build brand loyalty and benefit from increasing returns to adoption, but also face higher R&D costs and uncertainty over customer needs. 2. Later entrants can learn from the mistakes of first movers and benefit from existing infrastructure like supplier networks, but risk the first mover gaining major advantages through early adoption. 3. The optimal timing depends on factors like customer preferences, the size of the innovation over previous solutions, and availability of complementary technologies.