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Men are historically unhappiest and account for most suicides worldwide. However, more men are now actively participating in exercise and sports daily to improve their health, appearance, and self-care. The target market for bringing more awareness to male self-care is 18-24 year old, single, college-attending men in the United States who are self-focused yet lack confidence but seek change and an adventurous lifestyle. A prototype package is proposed to help men set goals and work on themselves over 90 days to improve overall well-being.
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Wasp Barrier is a product that offers an effective and safe way to repel wasps using a 2-inch plastic sphere filled with rosemary scent. Customers simply stick the adhesive-backed spheres to structures, where the natural rosemary scent repels wasps without harming people, pets, or livestock. Wasp Barrier provides a convenient and non-toxic alternative to traditional wasp repellents for households, farms, restaurants, and plant nurseries dealing with nuisance wasp populations.
Weber Rings
Weber Rings is a ring company that recycles old skateboards by allowing skaters to make rings from their worn out decks, creating unique, stylish and comfortable layered wood rings. This solves the problem of old skateboards getting thrown away and discarding the memories attached to the boards. The target market is skateboarders.
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Valor
- 1. Valor Bringing Awareness to the Importance of Self-Care for Men
- 2. Problem Men are historically the least happy they've been. According to studies done by the Atlantic “only 22 percent of young men claim to be very happy.” That's not even the worst it gets, according to the National Institute of Health, Men account for nearly ⅔ of worldwide suicide. Men are the unhappiest they've ever been, lives are on the line. We need change.
- 3. Solution Men have always wanted to look and feel good, but never have this many been trying to do something about it. They are more active, healthier, and more determined than ever. In 2019, 20.7% of men participated in sports and exercise every day. There has been a huge growth in gym goers over the years in young men. These men clearly care about their appearance and are ready to find change.
- 4. Market Demographics: 18-24, Male, Single, College Students, Income of $15k to $40k Geographics: United States Psychographics: Self-focused, Lacking Confidence but Seeking Change, Adventurous, Determined. We aren't just selling a product but rather a lifestyle. With our packages we want men to make goals so they can work on themselves in other ways, 90 days of this and they will get a ring.
- 5. Prototype