The MOOC Producers' Guild presentation at the annual Coursera Partners Conference, Denver, CO. March 2017.

1. HOSTED BY:
Valeri Chukhlomin | Professor
SUNY Empire State College
Guerilla MOOCmaking:
A Stone Soup Approach

2. 1
SUNY Empire State College
New York City
Pennsylvania
Canada
Vermont
Massachusetts
Connecticut
 A SUNY
solution for
working
professionals
 Comprehensive
college
accredited by
Middle States
 34 locations
around New
York State plus
abroad
 20,000 students
(median age ~
34 years old)
 Online program
(since 1991)

3. 2
The Enterprise Model* 500 online
courses
 35 faculty
coordinators
 500 adjunct
instructors
 CIDs, student
services.
* Lowenthal, P. R., & White, J. W. (2009). In P. Rogers, G. Berg, J. Boettcher,
C. Howard, L. Justice, & K. Schenk (Eds.), Encyclopedia of distance and online
learning (2nd ed.). Information Science Reference.
Image credits: Mycenaean Galley. Retrieved from:
http://theminiaturespage.com/news/101095426
 Small classes
(5 - 25 students)
 Writing
intensive,
student-centered,
self-directed
learning

4. 3
Why MOOCs?
 Professional
Development
 Showcase
 Grants
 Educational
research
 Fun
Image credits: Warrior Poet by TV Tropes.
http://static.tvtropes.org/pmwiki/pub/images/warrior_poet.jpg

5. 4
How we get it done
 Faculty or Instructional
Design driven initiatives
 SUNY Innovative
Instructional Technology
Grants (IITG)
 Coursera RFP
 Temporary, cross-boundary,
high-performance teams
Story and Image credits:
Peter Diamandis on
BusinessInsider.com

6. 5
All sorts of skill-building MOOCs
 Early connectivist MOOCs (cMOOCs)*
 OPEN SUNY, non-Coursera
(Accessibility MOOC)
 Metaliteracy
 iMOOC101 and 102 **
 Career Brand Management specialization
** Chukhlomin, V. (2016). How Non-U.S. Business Students Can
Overcome Barriers and Succeed in American Virtual Environments:
Lessons from Teaching a Coursera MOOC, Journal of Economics,
Business and Management, 4(12), 669-676.
DOI: 10.18178/joebm.2016.4.12.471
* Yeager, C., Hurley-Dasgupta, B., &; Bliss, C. (2013). cMOOCs and Global
Learning: An Authentic Alternative. Journal of Asynchronous Learning
Networks, 17(2),133-147.

7. 6
Discoveries
 MOOCmaking is NOT a traditional
online course development
 All different: Process – Roles – Skills
 Specialization as a TV mini-series
 Executive Producer (Money, PR,
marketing)
 Screenwriter(s), scripts, editors
 Video production, sound, animators
 Line Producers (get things done)
 Content experts, actors, narrators
 Assistant EP (project manager)
 Consumer research.Image credits: www.wpclipart.com
?

8. 7
 The evolution of MOOCs
 MOOC as a movie
 Specialization as a TV mini-series
 The emergent MOOC producer
 How do we do it professionally?
 All other MOOCmakers:
 Roles, descriptions, expectations
 Best practices and gold standards
 How do we train them?
 Can they certify their new skills?
 Can we find them when we need?
Image credits:Ollyy@Shutterstock
A MOOC Producers Guild?

9. 8
Thank you!
Questions?
Valeri Chukhlomin
Associate Professor
SUNY Empire State College
Valeri.Chukhlomin@esc.edu
113 West Avenue,
Saratoga Springs, NY,12866
Ph: 518-580-4851