The website for the film Valentines Day uses bright colors and heart shapes to set a loving, romantic tone. It breaks conventions by placing the cast at the top of the page rather than the bottom. The trailer is prominently displayed in a large size. Information is organized in a pyramid-like structure leading the viewer's eyes down the page. Small text may be difficult to read but vibrant colors help the text stand out. Social media connections help build the film's fanbase and provide feedback for directors.