The document outlines a 10 step marketing plan for FEU-NRMF Medical Center. It analyzes the primary target market of 150,000 residents in northern Quezon City and FEU-NRMF's current market share of 36,000 outpatients and 14,000 inpatients. The marketing mix strategy includes differentiating FEU-NRMF as the only tertiary university hospital through internet, word of mouth, signs and establishing satellite clinics. It is located in West Fairview about 6 km from Batasan Pambansa and aims to win customers through its differentiated fully-equipped facilities and 20-30% higher prices.