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ANALYZING BUSINESS MARKETS Ronaldo S. Batisan December 1, 2009 Ateneo Graduate School of Business Top 10 Concepts
Outline:  Analyzing Business Markets consists of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outline:   Analyzing Business Markets consists of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 1:  Organizational Buying  ,[object Object],[object Object],[object Object],[object Object],[object Object],brands & suppliers
[object Object],[object Object],[object Object],Concept 2:  Difference between Business Market and Consumer Market
Concept 3:  Buying Situations
[object Object],Concept 4:  Systems Buying
Concept 5:  Participants in the Business Buying Process
[object Object],[object Object],Concept 6 :  Purchasing Department Perceptions
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Concept 7:  Stages in the Buying Process
Concept 8:  Managing Business-to-Business Customer Relationships
Concept 9:  Business Relationships: Risks and Opportunism
Concept 10:  Institutional & Government Markets
Summary:  Analyzing Business Markets consists of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary:   Analyzing Business Markets consists of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
My Conclusion:  Analyzing Business Markets ,[object Object]
ANALYZING BUSINESS MARKETS Ronaldo S. Batisan Ateneo Graduate School of Business Top 10 Concepts

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