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ANALYZING BUSINESS MARKETS Ronaldo S. Batisan December 8, 2009 Ateneo Graduate School of Business Top 10 Concepts - VISUALS
Outline:  Analyzing Business Markets consists of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Outline:   Analyzing Business Markets consists of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Concept 1:  Organizational Buying   brands & suppliers
Concept 2:  Difference between Business Market and Consumer Market business vs consumer brands & suppliers
Concept 3:  Buying Situations  business vs consumer brands & suppliers
Concept 4:  Systems Buying and Selling business vs consumer brands & suppliers Systems Buying & Selling buying situations
Concept 5:  Participants in the Business Buying Process business vs consumer brands & suppliers Systems Buying & Selling participants buying situations
Concept 6:  Purchasing Department Perceptions business vs consumer brands & suppliers Systems Buying & Selling participants buying situations
Concept 7:  Stages in the Buying Process business vs consumer brands & suppliers Systems Buying & Selling participants STAGE buying situations
Concept 8:  Managing Business-to-Business Customer Relationships business vs consumer brands & suppliers Systems Buying & Selling participants STAGE B2B buying situations
business vs consumer brands & suppliers Systems Buying & Selling participants STAGE B2B Concept 9:  Business Relationships: Risks and Opportunism buying situations
business vs consumer brands & suppliers Systems Buying & Selling participants STAGE B2B Concept 10:  Institutional & Government Markets buying situations
Summary:  Analyzing Business Markets consists of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary:   Analyzing Business Markets consists of: ,[object Object],[object Object],[object Object],[object Object],[object Object]
My Conclusion:  Analyzing Business Markets ,[object Object]
ANALYZING BUSINESS MARKETS Ronaldo S. Batisan Ateneo Graduate School of Business Top 10 Concepts

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V47 Ch7 Business Markets Visuals Batisan Ronaldo

  • 1. ANALYZING BUSINESS MARKETS Ronaldo S. Batisan December 8, 2009 Ateneo Graduate School of Business Top 10 Concepts - VISUALS
  • 2.
  • 3.
  • 4. Concept 1: Organizational Buying brands & suppliers
  • 5. Concept 2: Difference between Business Market and Consumer Market business vs consumer brands & suppliers
  • 6. Concept 3: Buying Situations business vs consumer brands & suppliers
  • 7. Concept 4: Systems Buying and Selling business vs consumer brands & suppliers Systems Buying & Selling buying situations
  • 8. Concept 5: Participants in the Business Buying Process business vs consumer brands & suppliers Systems Buying & Selling participants buying situations
  • 9. Concept 6: Purchasing Department Perceptions business vs consumer brands & suppliers Systems Buying & Selling participants buying situations
  • 10. Concept 7: Stages in the Buying Process business vs consumer brands & suppliers Systems Buying & Selling participants STAGE buying situations
  • 11. Concept 8: Managing Business-to-Business Customer Relationships business vs consumer brands & suppliers Systems Buying & Selling participants STAGE B2B buying situations
  • 12. business vs consumer brands & suppliers Systems Buying & Selling participants STAGE B2B Concept 9: Business Relationships: Risks and Opportunism buying situations
  • 13. business vs consumer brands & suppliers Systems Buying & Selling participants STAGE B2B Concept 10: Institutional & Government Markets buying situations
  • 14.
  • 15.
  • 16.
  • 17. ANALYZING BUSINESS MARKETS Ronaldo S. Batisan Ateneo Graduate School of Business Top 10 Concepts