Business Opportunities for Marketers
•Download as PPT, PDF•
1 like•531 views
Wesleyan University-Philippines College of Business and Accountancy JUNIOR MARKETING ASSOCIATION Presentation Materials August 12, 2011 Ron Batisan
Report
Share
Report
Share
![Marketing Basics ,[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
W1 marketing creating customer value and engagement
Objective 1 Define marketing and outline the steps in the marketing process.
Objective 2 Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Objective 3 Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
Objective 4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
Objective 5 Describe the major trends and forces that are changing the marketing landscape in this age of relationships.
Rebranding: A 4 Step Plan for B2B Marketers
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
Direct Marketing 101: Workshop 2
This is the second in a series of five presentations aimed at providing an introduction to direct marketing.
GTM Plan Strategy - Digital Marketing
The document discusses strategies for marketing to online users in India. It notes that people have increased internet access through various devices like smartphones. It then discusses different types of online shoppers in India and how to target them through location-based advertising or by understanding their decision factors when shopping online. The document also covers developing personas, account-based marketing strategies, creating a customer journey map, and planning promotion strategies using various digital channels. It emphasizes measuring the effectiveness of different marketing tactics.
Local funnel | Sales Funnel Consultant | Marketing Funnel
Local Funnel specializes in developing sales funnels for local businesses. We also offer training to local businesses to help improve their marketing and web presence.
Local Funnel is not one of those places. Local Funnel serves one overall purpose - to help increase your sales/customers. How? By teaching and helping hard working small business owners like yourself how to build a proper internet sales funnel. Local Funnel will help you with finding potential customers, bringing those potential customers to your sales funnel and site, then convert them into PAYING customers.
The Power of Planning - Funnel 2012
The document discusses the importance of sales and marketing alignment. It recommends taking 4 initiatives: 1) Agree on ideal target customers, 2) Profile key stakeholders, 3) Agree on issues to address, and 4) Implement one team, one funnel, one plan. This involves having the sales and marketing teams collaborate on targeting the right customers and stakeholders and focusing messaging on issues that are urgent, have critical consequences, and the company has strong capabilities to address, in order to create a unified strategy and process.
Developing your go to market strategy by Kris Konrath, Convergent
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Sales and marketing
The document discusses the roles and responsibilities of sales and marketing staff in a hotel. It outlines key tasks like identifying clients, managing marketing efforts, negotiating contracts, and coordinating with other hotel departments. It also describes how the sales and marketing department can be segmented by products sold, target markets, and distribution channels. Various sales, marketing, advertising, and promotional activities are explained.
Recommended
W1 marketing creating customer value and engagement
Objective 1 Define marketing and outline the steps in the marketing process.
Objective 2 Explain the importance of understanding the marketplace and customers and identify the five core marketplace concepts.
Objective 3 Identify the key elements of a customer-driven marketing strategy and discuss the marketing management orientations that guide marketing strategy.
Objective 4 Discuss customer relationship management and identify strategies for creating value for customers and capturing value from customers in return.
Objective 5 Describe the major trends and forces that are changing the marketing landscape in this age of relationships.
Rebranding: A 4 Step Plan for B2B Marketers
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
Direct Marketing 101: Workshop 2
This is the second in a series of five presentations aimed at providing an introduction to direct marketing.
GTM Plan Strategy - Digital Marketing
The document discusses strategies for marketing to online users in India. It notes that people have increased internet access through various devices like smartphones. It then discusses different types of online shoppers in India and how to target them through location-based advertising or by understanding their decision factors when shopping online. The document also covers developing personas, account-based marketing strategies, creating a customer journey map, and planning promotion strategies using various digital channels. It emphasizes measuring the effectiveness of different marketing tactics.
Local funnel | Sales Funnel Consultant | Marketing Funnel
Local Funnel specializes in developing sales funnels for local businesses. We also offer training to local businesses to help improve their marketing and web presence.
Local Funnel is not one of those places. Local Funnel serves one overall purpose - to help increase your sales/customers. How? By teaching and helping hard working small business owners like yourself how to build a proper internet sales funnel. Local Funnel will help you with finding potential customers, bringing those potential customers to your sales funnel and site, then convert them into PAYING customers.
The Power of Planning - Funnel 2012
The document discusses the importance of sales and marketing alignment. It recommends taking 4 initiatives: 1) Agree on ideal target customers, 2) Profile key stakeholders, 3) Agree on issues to address, and 4) Implement one team, one funnel, one plan. This involves having the sales and marketing teams collaborate on targeting the right customers and stakeholders and focusing messaging on issues that are urgent, have critical consequences, and the company has strong capabilities to address, in order to create a unified strategy and process.
Developing your go to market strategy by Kris Konrath, Convergent
Learn about developing your go to market strategy. We’ll take a look at the five key components to developing a go to market strategy including your target market, marketing channels, messaging, pricing & packaging and customer acquisition cost. By Kris Konrath, Marketing Director at Convergent
Sales and marketing
The document discusses the roles and responsibilities of sales and marketing staff in a hotel. It outlines key tasks like identifying clients, managing marketing efforts, negotiating contracts, and coordinating with other hotel departments. It also describes how the sales and marketing department can be segmented by products sold, target markets, and distribution channels. Various sales, marketing, advertising, and promotional activities are explained.
4 Ways to Improve Your Sales by Using a Telemarketing Call Center
Telemarketing call centers can be used to drive revenue in four key ways: 1) through interactive personal conversations that allow companies to position products and get feedback, 2) by finding ways to upsell and cross-sell existing customers, 3) using promotions and discounts to get new customers through the door, and 4) following up with customers after transactions to get feedback and ensure satisfaction. Dialogue Marketing provides call center services that focus on improving customer relationships through high-touch experiences.
Introduction to Sales
Short presentation about Sales introducing:
> The Sales Process
> The (right) Sales Model
> Selling tips
> Building and managing a Sales team
Dave Govan (VP of Sales, Sailthru) - Aligning a Go to Market Strategy with Sa...
Dave Govan (VP of Sales, Sailthru) - Aligning a Go to Market Strategy with Sales Execution
Visit SalesHacker.com for more sales hacks, tips, and tactics.
Digital Marketing
In this PPT we will clear the doubts of Digital marketing, What it is?
What are its types?
Purpose of digital marketing ?
Why and how to do this marketing?
Marketing SMEs
This document provides an overview of marketing for small and medium-sized enterprises (SMEs). It discusses that marketing requires planned action to get results. Key aspects of marketing that SMEs should consider include defining goals and strategies, understanding their target market, developing a clear brand and message, and choosing appropriate marketing channels and media. The document also notes that for SMEs, marketing is often more focused on credibility and relationship-building through push strategies at first, but as the business grows, a balanced mix of push and pull strategies is important.
SME Marketing Solutions
SME Marketing Solutions Powered by DzireTech a division of E-Junction Ptv. Ltd.
Contact Us- info@dziretech.com
Modern Marketing Partners Brochure: Who Is Modern Marketing Partners?
Modern Marketing Partners is an award-winning, nationally recognized agency that specializes in complete digital marketing (web, SEO, PPC, content, social media), along with all traditional marketing disciplines including branding, publicity, events, advertising, and more.
Marketing Strategy Versus Marketing Plan
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
8 Critical Success Factors For Lead Generation
Mindset: conversation, not campaigns
Sales and Marketing act as one team
Clearly defined ideal customer profile
Universal lead definition
Effective lead management process
Database treated as a valued asset
Multi-modal lead generation portfolio
Consistent lead nurturing
Startup go to market strategy
A concept for how a startup should build traction from day one and not wait for the minimal viable product to be ready.
7 essentials of a marketing proposal
This document outlines the 7 essential components of an effective marketing proposal:
1. Provide an overview of the business situation, market strengths/weaknesses, opportunities, threats, and the fundamental business problem.
2. Define written financial, strategic, and marketing objectives and an agreed timeline.
3. Spell out the scope of work including services, strategy, and creative development activities.
4. Outline the work process including research, planning, creative development, implementation, tracking results, and responsibilities.
5. Include estimated costs that are aligned with the strategic objectives and scope of work.
6. Include a working agreement covering costs, payment, confidentiality, intellectual property, and other legal aspects.
7
Go-to-market strategy for tech startups
The building blocks you need to create your sales and marketing plan for your technology startup. Presented at FastTrac program, Quebec City, Canada.
Marketing Communications Planning Guide
The document provides guidance on conducting a marketing communications planning process. It begins by emphasizing the importance of understanding the customer perspective. The planning process involves a strategy audit using a consumer purchase cycle framework to evaluate the current strategy, followed by forward planning to develop new strategic objectives and solutions. Key steps include identifying challenges, setting measurable objectives, focusing resources, and producing a written marketing plan.
Beyond the Basics: Advanced Marketing Planning
Get pointers on where and when to advertise that will help you spend wisely while driving a high response. Presented by Melissa Eckert, Marketing Communications Manager
Multi channel marketing strategy - i
The purpose of this two-day workshop was to help marketers build successful multichannel strategies that connect with customers in increasingly meaningful ways across discreet yet interconnected channels. Specifically it focuses on how to: 1) develop a 360 view of customers to inform a channel architecture strategy, 2) deliver personally relevant information through a compelling content and contact strategy, 3) align channels through brand strategy to create a cohesive user experience, 4) integrate measurement across channels for business performance enhancement, and 5) create internal infrastructure and readiness systems that equip organizations to coordinate effective responses to customer needs.
How to Create an Integrated Sales Enablement Strategy for Your Sales Team
What You'll Learn:
- How to build and implement a powerful sales enablement strategy.
- What does, and does not, qualify as Sales Coaching Excellence.
- Which engagement data help improve the relevance and effectiveness of salespeople.
Marketing strategy template
One page template: Marketing Strategy, the formula to strategise your marketing strategy successfully. Follow these steps to generate a comprehensive marketing plan for your business. Includes your research through to action plan and key performance indicators.
Digital Marketing
The document discusses creating value through integrated digital marketing and sales. It recommends focusing marketing efforts upwards at leadership, sideways at colleagues, and downwards at one's own team. It also provides a value calculator tool to estimate potential benefits and cost savings within different industries based on key financial metrics like revenue, employees, and operating profit margins. The tool generates a customized proposal that can be downloaded.
Austin Summer 2019 - Go to Market - Adam Weinroth
The document discusses go-to-market planning for first bringing a product and company to the intended market. It emphasizes understanding the target audience or segment of the market (SOM) through developing customer personas with demographics, values, goals, use cases. It also stresses analyzing the market environment of competitors, category awareness, and sales channels. The document outlines components of an effective go-to-market plan including activation programs, sales/distribution, and delivery/support. It advises determining, documenting and gaining feedback on personas and presents examples to bridge go-to-market planning into ongoing marketing.
What impact does Customer Management have on Business Performance
We know intuitively that managing the customer portfolio well leads to improved business performance. This slide deck shares important insights into what makes customer management work and how to measure it. This is based on research done by QCi (the main players now with The Customer Framework Ltd) and although I put this deck together 6 years ago I was astounded as to how relevant the thinking still is. The sad reality is that Customer Management capability hasn't improved very much over the years (in the majority of cases, hence we are still subject to inconsistent and poor customer experience) yet it remains a topic that is spoken about and focussed upon by many organisations. The difference that I find today versus 7 or 8 years ago is that MORE people talk about customer management than previously, however I don't se much improvement in the understanding of what it involves or much improved capability in operationalizing customer centric business.(this is a generalised statement)
Unit 2Marketing Essentials.docx
This unit introduces students to marketing principles and developing a basic marketing plan. It discusses how organizations like Apple, Google, and Coca-Cola use marketing techniques to influence customers. Students will learn theories, frameworks, and how to relate them to real world examples. Successfully completing the unit will enhance students' career opportunities. The document then provides learning outcomes on the roles and functions of marketing, the marketing mix (7Ps), and developing a marketing plan. It includes an example case study of Toyota Motor Corporation.
Unit 2Marketing Essentials.docx
This unit introduces students to marketing principles and developing a basic marketing plan. Students will learn theories and frameworks and apply them to real world examples. Organizations of all sizes use marketing to influence customers. Students who successfully complete this unit will gain knowledge, skills, and understanding to enhance their career opportunities. The document then provides learning outcomes on the roles and responsibilities of marketing, the 7Ps marketing mix, and components of a marketing plan including segmentation, objectives, strategy, and monitoring. It also provides examples of Toyota's corporate structure and marketing processes.
More Related Content
What's hot
4 Ways to Improve Your Sales by Using a Telemarketing Call Center
Telemarketing call centers can be used to drive revenue in four key ways: 1) through interactive personal conversations that allow companies to position products and get feedback, 2) by finding ways to upsell and cross-sell existing customers, 3) using promotions and discounts to get new customers through the door, and 4) following up with customers after transactions to get feedback and ensure satisfaction. Dialogue Marketing provides call center services that focus on improving customer relationships through high-touch experiences.
Introduction to Sales
Short presentation about Sales introducing:
> The Sales Process
> The (right) Sales Model
> Selling tips
> Building and managing a Sales team
Dave Govan (VP of Sales, Sailthru) - Aligning a Go to Market Strategy with Sa...
Dave Govan (VP of Sales, Sailthru) - Aligning a Go to Market Strategy with Sales Execution
Visit SalesHacker.com for more sales hacks, tips, and tactics.
Digital Marketing
In this PPT we will clear the doubts of Digital marketing, What it is?
What are its types?
Purpose of digital marketing ?
Why and how to do this marketing?
Marketing SMEs
This document provides an overview of marketing for small and medium-sized enterprises (SMEs). It discusses that marketing requires planned action to get results. Key aspects of marketing that SMEs should consider include defining goals and strategies, understanding their target market, developing a clear brand and message, and choosing appropriate marketing channels and media. The document also notes that for SMEs, marketing is often more focused on credibility and relationship-building through push strategies at first, but as the business grows, a balanced mix of push and pull strategies is important.
SME Marketing Solutions
SME Marketing Solutions Powered by DzireTech a division of E-Junction Ptv. Ltd.
Contact Us- info@dziretech.com
Modern Marketing Partners Brochure: Who Is Modern Marketing Partners?
Modern Marketing Partners is an award-winning, nationally recognized agency that specializes in complete digital marketing (web, SEO, PPC, content, social media), along with all traditional marketing disciplines including branding, publicity, events, advertising, and more.
Marketing Strategy Versus Marketing Plan
It is imperative to have a great marketing strategy, but it is not the same as a marketing plan. In our seminar we discuss the difference and how to create a brand strategy, marketing strategy and inbound marketing plan.
8 Critical Success Factors For Lead Generation
Mindset: conversation, not campaigns
Sales and Marketing act as one team
Clearly defined ideal customer profile
Universal lead definition
Effective lead management process
Database treated as a valued asset
Multi-modal lead generation portfolio
Consistent lead nurturing
Startup go to market strategy
A concept for how a startup should build traction from day one and not wait for the minimal viable product to be ready.
7 essentials of a marketing proposal
This document outlines the 7 essential components of an effective marketing proposal:
1. Provide an overview of the business situation, market strengths/weaknesses, opportunities, threats, and the fundamental business problem.
2. Define written financial, strategic, and marketing objectives and an agreed timeline.
3. Spell out the scope of work including services, strategy, and creative development activities.
4. Outline the work process including research, planning, creative development, implementation, tracking results, and responsibilities.
5. Include estimated costs that are aligned with the strategic objectives and scope of work.
6. Include a working agreement covering costs, payment, confidentiality, intellectual property, and other legal aspects.
7
Go-to-market strategy for tech startups
The building blocks you need to create your sales and marketing plan for your technology startup. Presented at FastTrac program, Quebec City, Canada.
Marketing Communications Planning Guide
The document provides guidance on conducting a marketing communications planning process. It begins by emphasizing the importance of understanding the customer perspective. The planning process involves a strategy audit using a consumer purchase cycle framework to evaluate the current strategy, followed by forward planning to develop new strategic objectives and solutions. Key steps include identifying challenges, setting measurable objectives, focusing resources, and producing a written marketing plan.
Beyond the Basics: Advanced Marketing Planning
Get pointers on where and when to advertise that will help you spend wisely while driving a high response. Presented by Melissa Eckert, Marketing Communications Manager
Multi channel marketing strategy - i
The purpose of this two-day workshop was to help marketers build successful multichannel strategies that connect with customers in increasingly meaningful ways across discreet yet interconnected channels. Specifically it focuses on how to: 1) develop a 360 view of customers to inform a channel architecture strategy, 2) deliver personally relevant information through a compelling content and contact strategy, 3) align channels through brand strategy to create a cohesive user experience, 4) integrate measurement across channels for business performance enhancement, and 5) create internal infrastructure and readiness systems that equip organizations to coordinate effective responses to customer needs.
How to Create an Integrated Sales Enablement Strategy for Your Sales Team
What You'll Learn:
- How to build and implement a powerful sales enablement strategy.
- What does, and does not, qualify as Sales Coaching Excellence.
- Which engagement data help improve the relevance and effectiveness of salespeople.
Marketing strategy template
One page template: Marketing Strategy, the formula to strategise your marketing strategy successfully. Follow these steps to generate a comprehensive marketing plan for your business. Includes your research through to action plan and key performance indicators.
Digital Marketing
The document discusses creating value through integrated digital marketing and sales. It recommends focusing marketing efforts upwards at leadership, sideways at colleagues, and downwards at one's own team. It also provides a value calculator tool to estimate potential benefits and cost savings within different industries based on key financial metrics like revenue, employees, and operating profit margins. The tool generates a customized proposal that can be downloaded.
Austin Summer 2019 - Go to Market - Adam Weinroth
The document discusses go-to-market planning for first bringing a product and company to the intended market. It emphasizes understanding the target audience or segment of the market (SOM) through developing customer personas with demographics, values, goals, use cases. It also stresses analyzing the market environment of competitors, category awareness, and sales channels. The document outlines components of an effective go-to-market plan including activation programs, sales/distribution, and delivery/support. It advises determining, documenting and gaining feedback on personas and presents examples to bridge go-to-market planning into ongoing marketing.
What impact does Customer Management have on Business Performance
We know intuitively that managing the customer portfolio well leads to improved business performance. This slide deck shares important insights into what makes customer management work and how to measure it. This is based on research done by QCi (the main players now with The Customer Framework Ltd) and although I put this deck together 6 years ago I was astounded as to how relevant the thinking still is. The sad reality is that Customer Management capability hasn't improved very much over the years (in the majority of cases, hence we are still subject to inconsistent and poor customer experience) yet it remains a topic that is spoken about and focussed upon by many organisations. The difference that I find today versus 7 or 8 years ago is that MORE people talk about customer management than previously, however I don't se much improvement in the understanding of what it involves or much improved capability in operationalizing customer centric business.(this is a generalised statement)
What's hot (20)
4 Ways to Improve Your Sales by Using a Telemarketing Call Center
4 Ways to Improve Your Sales by Using a Telemarketing Call Center
Dave Govan (VP of Sales, Sailthru) - Aligning a Go to Market Strategy with Sa...
Dave Govan (VP of Sales, Sailthru) - Aligning a Go to Market Strategy with Sa...
Modern Marketing Partners Brochure: Who Is Modern Marketing Partners?
Modern Marketing Partners Brochure: Who Is Modern Marketing Partners?
How to Create an Integrated Sales Enablement Strategy for Your Sales Team
How to Create an Integrated Sales Enablement Strategy for Your Sales Team
What impact does Customer Management have on Business Performance
What impact does Customer Management have on Business Performance
Similar to Business Opportunities for Marketers
Unit 2Marketing Essentials.docx
This unit introduces students to marketing principles and developing a basic marketing plan. It discusses how organizations like Apple, Google, and Coca-Cola use marketing techniques to influence customers. Students will learn theories, frameworks, and how to relate them to real world examples. Successfully completing the unit will enhance students' career opportunities. The document then provides learning outcomes on the roles and functions of marketing, the marketing mix (7Ps), and developing a marketing plan. It includes an example case study of Toyota Motor Corporation.
Unit 2Marketing Essentials.docx
This unit introduces students to marketing principles and developing a basic marketing plan. Students will learn theories and frameworks and apply them to real world examples. Organizations of all sizes use marketing to influence customers. Students who successfully complete this unit will gain knowledge, skills, and understanding to enhance their career opportunities. The document then provides learning outcomes on the roles and responsibilities of marketing, the 7Ps marketing mix, and components of a marketing plan including segmentation, objectives, strategy, and monitoring. It also provides examples of Toyota's corporate structure and marketing processes.
Marketing
This document provides an introduction to product and brand management. It discusses the role of the product manager, including their responsibilities for product planning, analysis, forecasting, and getting organizational support for marketing programs. It describes different types of marketing organizational structures and how the product manager's role varies within each. It also outlines the key tasks involved in product management and the qualities of an effective product manager. Finally, it discusses concepts like branding, maintaining brand values, the brand lifecycle, and developing new brands.
How to be a better manager
A marketing director is responsible for developing and implementing both long and short-term marketing strategies for their organization. Their duties include brand development, competitive intelligence through market research, and public relations. They must interact with various departments, oversee other marketing staff, and present research findings and reports to senior management to help guide business decisions.
Strategic planning
Every organization requires general and specific plans to achieve its purpose. Strategic Marketing Planning is a key ingredient in the success of the marketing tactics no matter how large or small the business is.
Strategic planning
This document outlines the importance of strategic marketing planning for businesses. It discusses that strategic planning is key for a business to achieve its objectives and bring value. The strategic planning process involves analyzing internal/external factors, setting goals and objectives, implementing strategies and tactics, and evaluating results. The process should be simplified, not simplistic, and answer what the business is selling, to whom, and how it will beat competition. Benefits of strategic planning include providing a written guide for the business and creating consistent messaging to work toward common goals, which can increase revenues and profitability.
Presentation no 1 Entrepreneurship updated .pptx
The document discusses key aspects of developing an effective marketing plan and launching a new venture successfully. It covers the characteristics of a marketing plan including having clear objectives, target market analysis, and promotional strategies. The importance of the marketing mix and management team are explored. Regarding legal forms for new ventures, it outlines sole proprietorships, partnerships, limited liability companies, and corporations as common structure options. Tips provided include building a strong management team through role definition, collaboration, and developing a positive work environment.
Marketing strategic planning
This document outlines the strategic marketing planning process. It discusses how strategic planning involves communication across all levels of a company to identify future opportunities and risks. The strategic planning process consists of 5 phases: conducting a situational analysis, establishing marketing objectives, determining a process and differential advantage, selecting strategies to achieve objectives, and designing a marketing strategy. It provides an example of how to conduct an internal and external analysis as part of the situational analysis phase. The conclusion emphasizes that strategic marketing planning helps companies reduce risks by giving consumers desirable products and allowing different departments to work together towards shared goals.
Unit 2 marketing essentials
Unit 2 Marketing Essentials
Marketing Essentials
Introduction
This unit is designed to introduce students to the principles of marketing, enabling
them to develop a basic marketing plan and to employ elements of the marketing
mix to achieve results. While they will learn the underpinning theories and
frameworks, they will also be able to relate these to real-world examples, including
products/services that they encounter in their own daily lives.
PM.Archytas.C3L6.pdfhhhhhhhhhdhdhsgahahabahsghahsh
The document discusses strategic marketing versus tactical marketing. It defines strategic marketing as determining overall goals and direction, while tactical marketing identifies specific actions to achieve those goals. It provides examples of strategic planning steps like defining a company mission and objectives. Tactical marketing activities include promotions, advertising, and pricing. A SWOT analysis of Facebook is presented to illustrate its internal strengths and weaknesses and external opportunities and threats.
Marketing plan برنامه بازاریابی مارکتینگ پلن
MARKETING PLAN
IRAN MANAGEMENT CONSULTANTS TEAM
http://iranmct.com
برنامه بازاریابی مارکتینگ پلن
تیم مشاوران مدیریت ایران
Mkt Plan for Entrepreneurs.pptx
A marketing plan outlines a business's overall marketing strategy, including goals, target markets, channels, messaging, and budget. It provides a roadmap for entrepreneurs and helps bankers assess businesses. The plan identifies target markets, sets goals and objectives, allocates resources effectively, and enables measuring success. It should be clear, concise, aligned with business goals, based on market research, realistic, define the target audience clearly, be creative, budget conscious, and flexible.
Ba5207 Marketing Management
This document provides an overview of key marketing management concepts including definitions of marketing, the marketing management process, the 4Ps of the marketing mix, and marketing orientations like production, selling, and marketing concepts. It also discusses the internal and external environment, needs, wants and demands, and holistic marketing including relationship marketing, integrated marketing, internal marketing, and social responsibility marketing. The marketing environment comprises demographic, economic, technological, political, legal, social, and ecological forces impacting marketing activities.
Principles of Marketing for Grade 12 Students
CHAPTER 1: MARKETING PRINCIPLES AND STRATEGIES
Lesson 1: Marketing and its Traditional Approaches
Lesson 2: Goals of Marketing
Lesson 3: Contemporary Approaches to Marketing
Credits: Principles of Marketing of Dr. Serrano- K-12
The Ultimate Guide to Outsource Social Media Marketing to the Philippines.pdf
The Ultimate Guide to Outsource Social Media Marketing to the Philippines.pdfGen Millennial DigitalMarketing
Outsourcing social media marketing has become a popular strategy for businesses looking to expand their online presence and attract followers. With its open resources, profitable results, and social media presence, the Philippines has become the most popular destination for social media marketing. In this guide, we will explore the ins and outs of outsourcing social media marketing to the Philippines, its benefits, best practices, tips, and important considerations for businesses looking to find this idea useful.Agricultural Marketing
Students explore commercial marketing, social marketing, and community-based social marketing campaigns in the agriculture industry
New marketing for new age
This document discusses strategies for marketing and competition in the global marketplace. It addresses two challenges companies may face: defending against foreign competition in the domestic market, and developing strong local, national, regional, or global brands. To defend markets, companies must strengthen skills in innovation, differentiation, branding, and service. The document provides advice on improving marketing's role in the company, finding new opportunities through new product development and customer insights, and reconstructing market boundaries through frameworks like blue ocean strategy.
Principle of Marketing Lesson 3_Contemporary Approaches to Marketing.pptx
This document discusses several marketing principles and strategies, including not-for-profit organization marketing, person marketing, place marketing, cause marketing, event marketing, and green marketing. Not-for-profit organizations generate revenue to support their causes and compete for donors. Person marketing promotes celebrities or authorities. Place marketing promotes locations to attract customers and businesses. Cause marketing raises awareness of social issues. Event marketing uses events to promote brands to target markets. Green marketing promotes environmentally friendly products and requires being genuine, educating customers, and enabling participation.
PRINCIPLES OF MARKETING CHAPTER 1.pptx
Marketing involves creating, communicating, and delivering value to customers. There are several core concepts in marketing including needs, wants, demands, exchange, and market. Marketing encompasses goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.
Traditional approaches to marketing include the production, sales, marketing, relationship, and societal concepts. The goals of marketing are to identify target markets, increase sales and profits, boost brand awareness, gain market share, counter competitors, and expand distribution channels. Contemporary approaches include not-for-profit organization marketing, person marketing, place marketing, cause marketing, event marketing, and green marketing.
Unit 1
1) Marketing involves creating, communicating, delivering, and exchanging offerings that have value for customers. There are various types of marketing such as influencer marketing, relationship marketing, viral marketing, green marketing, and keyword marketing.
2) Marketing management involves conducting consumer research, determining product and distribution policies, and making promotional decisions. The marketing management process includes conducting market research, developing a marketing strategy and marketing plan, and providing feedback and control.
3) The marketing mix, also known as the 4Ps, refers to the set of controllable tactical marketing tools - product, price, place, and promotion. It is the crux of marketing and must be constantly reviewed and adapted to changes in the external environment.
Similar to Business Opportunities for Marketers (20)
PM.Archytas.C3L6.pdfhhhhhhhhhdhdhsgahahabahsghahsh
PM.Archytas.C3L6.pdfhhhhhhhhhdhdhsgahahabahsghahsh
The Ultimate Guide to Outsource Social Media Marketing to the Philippines.pdf
The Ultimate Guide to Outsource Social Media Marketing to the Philippines.pdf
Principle of Marketing Lesson 3_Contemporary Approaches to Marketing.pptx
Principle of Marketing Lesson 3_Contemporary Approaches to Marketing.pptx
Recently uploaded
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
The Genesis of BriansClub.cm Famous Dark WEb Platform
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night Profiles of Iconic Fashion Personalities.pdf
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Transport Solution
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...Ksquare Energy Pvt. Ltd.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Lithium Will Power Us For The Next 50 Years And Then Robots: Kirill Klip GEM Royalty TNR Gold Lithium Presentation
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
9356872877Sattamatka.satta.matka.satta matka.kalyan weekly chart.kalyan chart.kalyan jodi chart.kalyan penal chart.kalyan today.kalyan open.fix satta.fix fix fix Satta matka nambar.Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta Recently uploaded (20)
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Business Opportunities for Marketers
- 1. College of Business and Accountancy JUNIOR MARKETING ASSOCIATION Business Opportunities for Marketers Ron Batisan, MBA Senior Manager UnionBank, Global Filipino Center
- 9. Good luck future marketers! Thank you!