UX Strategy is a term that has been around for quite a while but is often not really well understood or implemented in business. Some companies have dedicated UX teams while others have a single UX champion who is struggling to make sense or identify what UX means to their organisation. How can organisations start thinking about how to bake UX into how they work? This tutorial at UXPA 2015 in San Diego, CA, took a pragmatic look at deconstructing what UX and UX strategy means to organisations, and looked at a framework to provide practical strategies to help connect UX Strategy to Business Strategy with the aim of truly embedding user insights and user centered design into the culture of their organisations.
What's all the Fuss About UX Strategy? slideshareJanice James
Presented at UPADC March 6, 2014
Discusses my take on what UX Strategy is and how a UX strategy is important to the UX profession as a whole and to us as UX professionals.
User Experience & Design…Designing for others…UEDPreeti Chopra
User-centered design (UCD) techniques,
Simplification of technology as per user’s needs,
User is right,
User testing,
Information architecture,
Interaction design,
ui,
ued
ux
UXPA 2013 Annual Conference Thursday July 11, 2013 1:30 pm - 2:30pm ET by Paul Bryan
UX Strategy is an emerging discipline within the field of user experience. Companies around the world are realizing that they need to move beyond basic usability and interaction design, and begin developing a comprehensive rationale that guides user experience design programs to successful outcomes. This session discusses how to assemble the key components of a user experience strategy. It addresses topics such as establishing a user experience vision, aligning user experience with business strategy, modeling and segmenting user behaviors across channels, developing a UX scorecard that tracks design performance, and producing a UX road map.
UX STRAT 2016 - Ensuring Validity in Strategic UX Research MethodsCarine Lallemand
Conference presented at the UX Strat Europe 2016 conference in Amsterdam by Dr. Carine Lallemand (University of Luxembourg).
Abstract:
While conducting UX research, we make several conclusions that will in turn provide the foundation for our UX strategy. But what if these inferences happen to be wrong, based on invalid findings and false beliefs? How critically would this impact your organization and projects? How can you safeguard a UX strategy by ensuring the quality of research conclusions?
There might be numerous threats to validity in UX research, some of which might depend on the method used or the way it is used. A method is only a guide to action that needs to be configured, adapted, and complemented to match specific project requirements. To be successful, it is essential to ensure validity in strategic UX research methods. Failing to do so is taking the risk to base strategic decisions on false beliefs. In this talk, we will therefore see how to tackle validity issues and make the most out of UX research to stand out from the crowd by delivering value and differentiation. Through the presentation of validated cutting edge UX methods and business cases, you will be able to spot opportunities for improvement in your UX strategy!
An introduction to UX methods and artifacts for integration into an agency waterfall model. This deck focuses on some basics fundamentals and acts as a primer to encourage entrenched departments to engage with UX.
What's all the Fuss About UX Strategy? slideshareJanice James
Presented at UPADC March 6, 2014
Discusses my take on what UX Strategy is and how a UX strategy is important to the UX profession as a whole and to us as UX professionals.
User Experience & Design…Designing for others…UEDPreeti Chopra
User-centered design (UCD) techniques,
Simplification of technology as per user’s needs,
User is right,
User testing,
Information architecture,
Interaction design,
ui,
ued
ux
UXPA 2013 Annual Conference Thursday July 11, 2013 1:30 pm - 2:30pm ET by Paul Bryan
UX Strategy is an emerging discipline within the field of user experience. Companies around the world are realizing that they need to move beyond basic usability and interaction design, and begin developing a comprehensive rationale that guides user experience design programs to successful outcomes. This session discusses how to assemble the key components of a user experience strategy. It addresses topics such as establishing a user experience vision, aligning user experience with business strategy, modeling and segmenting user behaviors across channels, developing a UX scorecard that tracks design performance, and producing a UX road map.
UX STRAT 2016 - Ensuring Validity in Strategic UX Research MethodsCarine Lallemand
Conference presented at the UX Strat Europe 2016 conference in Amsterdam by Dr. Carine Lallemand (University of Luxembourg).
Abstract:
While conducting UX research, we make several conclusions that will in turn provide the foundation for our UX strategy. But what if these inferences happen to be wrong, based on invalid findings and false beliefs? How critically would this impact your organization and projects? How can you safeguard a UX strategy by ensuring the quality of research conclusions?
There might be numerous threats to validity in UX research, some of which might depend on the method used or the way it is used. A method is only a guide to action that needs to be configured, adapted, and complemented to match specific project requirements. To be successful, it is essential to ensure validity in strategic UX research methods. Failing to do so is taking the risk to base strategic decisions on false beliefs. In this talk, we will therefore see how to tackle validity issues and make the most out of UX research to stand out from the crowd by delivering value and differentiation. Through the presentation of validated cutting edge UX methods and business cases, you will be able to spot opportunities for improvement in your UX strategy!
An introduction to UX methods and artifacts for integration into an agency waterfall model. This deck focuses on some basics fundamentals and acts as a primer to encourage entrenched departments to engage with UX.
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
UX Camp 2017 – How UX survives in agile developmentJanne_Bjorsted
So I want to share some of my experiences - both good and bad - of how to deal with agile development as a UX Designer. What I have learned in the strive to be an agile UX designer myself.
UX Strategy: A Systems Design Approach to InnovationLiam Friedland
Understanding systems behavior is an essential part of any UX strategist’s toolkit. In this talk, we'll introduce systems-thinking concepts that are of practical use to UX strategists in their day-to-day planning, organizing, and influencing. We discuss businesses as systems, or holoarchies, and introduce some simple, yet powerful tools for analyzing organizational stakeholders and creating influencing strategies.
Finally, we present User Experience (UX) itself as a meme for driving organizational renewal through innovation. We'll use several examples to illustrate how UX is a systems-thinking paradigm.
Learn how to transition from being an impotent, passive, holon subordinate to a regime-altering butterfly.
Presented by Liam Friedland & Jon Innes to the Silicon Valley IXDA group on 28 May 2014
Whether you are an indie practitioner, agency design lead or internal designer at a large company, you have no doubt experienced difficulites selling UX activities or Experience Design as a whole to clients, partners or bosses. Beyond touting the wonderful and magical ROI UX brings to the table, there are concrete strategies you can use to get your point accross and they aren't what you think. Learn how to identify and overcome common barriers to achieving a unified approach to user centered design.
A. Three Main Outcomes of a Usable Interface
B. Five Dimensions of Interactive Design
C. Philosophy of Interaction
D. Usability Test
E. Funnel Analysis
Beginning any interaction design project with an understanding of the user as well as clear design principles for the solution can make a huge difference to the quality of the product, and your bottom line. Presentation includes a discussion of the difference between BA and UX and how the practices support and enhance each other.
Including the User: How insights drive business #pswud2017Jeremy Johnson
Design is inclusive by nature. The ability to understand people, their needs, and emotions throughout a journey is what User Experience Designers excel at! That said, many organizations still need that nudge to really get out build true empathy for the people they’re building tools, systems, and apps for. This talk will help you ramp up with modern best practices in insights gathering, while helping you build the case to invest in user understanding through showcasing the value to both your business and your brand.
How can you show your clients the ROI of UX design? If user centered design is brought to bear against what the organization is trying to achieve, the implications to the experience can include: higher conversion and lead generation; higher customer engagement; more awareness and traffic; and higher satisfaction and retention, through better adoption and utilization; etc. This talk focuses on common misunderstandings or objections that clients typically have and how to overcome them. Part of the MITX User Experience Series: How to Show ROI of User Experience.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Product + UX: How to combine strengths to make something truly great! *Updated*Jeremy Johnson
*Updated version for Vista UX Conference Keynote* With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great?
Explaining Experience Design in a Simple WayJani Modig
What's the difference between User Experience (UX), Customer Experience (CX) and Service Design? In the following slides you'll find out how I interpret the different parts.
Digital products and processes at the ustwo studioJoe Macleod
Ustwo create digital products, services and companies that make a measurable difference to the world. We champion best practices in digital product development to achieve this.
This presentation overviews the ustwo digital product development process. It touches on the history of digital product processes (waterfall, prince2) and examples some products that failed due to poor process.
It goes on to example techniques in Lean that the ustwo studio have adopted and how these have impacted product development at the studio. It also talks about the wider studio culture, people working at ustwo and the Shoreditch relationship with Start-Ups and Digital.
This presentation is an interactive workshop to use with clients to help them understand and develop mission and mission statements. It was prepared for the CMO and head of retail for Dime Savings Bank of Williamsburg, but can be applied to any business. In this presentation you will learn the difference between these two commonly blurred company statements, go through interactive exercises to help develop them, and learn from the best visions and missions in the business.
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
UX Camp 2017 – How UX survives in agile developmentJanne_Bjorsted
So I want to share some of my experiences - both good and bad - of how to deal with agile development as a UX Designer. What I have learned in the strive to be an agile UX designer myself.
UX Strategy: A Systems Design Approach to InnovationLiam Friedland
Understanding systems behavior is an essential part of any UX strategist’s toolkit. In this talk, we'll introduce systems-thinking concepts that are of practical use to UX strategists in their day-to-day planning, organizing, and influencing. We discuss businesses as systems, or holoarchies, and introduce some simple, yet powerful tools for analyzing organizational stakeholders and creating influencing strategies.
Finally, we present User Experience (UX) itself as a meme for driving organizational renewal through innovation. We'll use several examples to illustrate how UX is a systems-thinking paradigm.
Learn how to transition from being an impotent, passive, holon subordinate to a regime-altering butterfly.
Presented by Liam Friedland & Jon Innes to the Silicon Valley IXDA group on 28 May 2014
Whether you are an indie practitioner, agency design lead or internal designer at a large company, you have no doubt experienced difficulites selling UX activities or Experience Design as a whole to clients, partners or bosses. Beyond touting the wonderful and magical ROI UX brings to the table, there are concrete strategies you can use to get your point accross and they aren't what you think. Learn how to identify and overcome common barriers to achieving a unified approach to user centered design.
A. Three Main Outcomes of a Usable Interface
B. Five Dimensions of Interactive Design
C. Philosophy of Interaction
D. Usability Test
E. Funnel Analysis
Beginning any interaction design project with an understanding of the user as well as clear design principles for the solution can make a huge difference to the quality of the product, and your bottom line. Presentation includes a discussion of the difference between BA and UX and how the practices support and enhance each other.
Including the User: How insights drive business #pswud2017Jeremy Johnson
Design is inclusive by nature. The ability to understand people, their needs, and emotions throughout a journey is what User Experience Designers excel at! That said, many organizations still need that nudge to really get out build true empathy for the people they’re building tools, systems, and apps for. This talk will help you ramp up with modern best practices in insights gathering, while helping you build the case to invest in user understanding through showcasing the value to both your business and your brand.
How can you show your clients the ROI of UX design? If user centered design is brought to bear against what the organization is trying to achieve, the implications to the experience can include: higher conversion and lead generation; higher customer engagement; more awareness and traffic; and higher satisfaction and retention, through better adoption and utilization; etc. This talk focuses on common misunderstandings or objections that clients typically have and how to overcome them. Part of the MITX User Experience Series: How to Show ROI of User Experience.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
Product + UX: How to combine strengths to make something truly great! *Updated*Jeremy Johnson
*Updated version for Vista UX Conference Keynote* With modern organizations finally starting to embrace User Experience as part of their product teams, and product leaders moving to more strategic roles within these teams, how can we combine the strengths of both roles to make something truly great?
Explaining Experience Design in a Simple WayJani Modig
What's the difference between User Experience (UX), Customer Experience (CX) and Service Design? In the following slides you'll find out how I interpret the different parts.
Digital products and processes at the ustwo studioJoe Macleod
Ustwo create digital products, services and companies that make a measurable difference to the world. We champion best practices in digital product development to achieve this.
This presentation overviews the ustwo digital product development process. It touches on the history of digital product processes (waterfall, prince2) and examples some products that failed due to poor process.
It goes on to example techniques in Lean that the ustwo studio have adopted and how these have impacted product development at the studio. It also talks about the wider studio culture, people working at ustwo and the Shoreditch relationship with Start-Ups and Digital.
This presentation is an interactive workshop to use with clients to help them understand and develop mission and mission statements. It was prepared for the CMO and head of retail for Dime Savings Bank of Williamsburg, but can be applied to any business. In this presentation you will learn the difference between these two commonly blurred company statements, go through interactive exercises to help develop them, and learn from the best visions and missions in the business.
UX STRAT 2014: Bill Rattner, "Creating a Long-Term, Unified Plan for Digital ...UX STRAT
US-based gas and electricity utility Dominion has spent several years implementing digital experience enhancements across various business areas and functions such as IVR, mobile outage reporting and bill pay, power-outage maps, online customer service portals, text and email messaging, social media, and the like. Dominion had enhanced and sometimes increased the use of digital to engage with its 2.4 million customers, but the work was not linked by a long-term, unified plan for digital customer experience. Each area of the business had its own processes supported by its own software, and IT systems and staff. Dominion and CapTech defined several critical success factors the company should follow for successful digital experience outcomes, which in turn impact how technology professionals (and others) collaborate and do their jobs. This presentation is a case study describing this transformation, and will describe practical steps for creating a Digital Strategy as well as real-world examples with success and failures.
PDF, audio, and voiceover are now available on designintechreport.wordpress.com
Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.
CX Strategy - Presentation to the Human Centred Design Group, Dubai dubai ...User Vision
We presented to the Dubai HCD group on the topic of customer experience and UX strateby. Stepping away from the tactical methods, what are the elements that make up a successful CX strategy in an organisation? What resources are ideally in place and how to balance the enthusiasm of internal 'fans of UX / CX' with the realities of business? What are some of the most useful deliverables to provide to get a successful CX programme started and sustained? We discuss all of this and more in this presentation.
For Insights to Impact: Demonstrating the ROI of UX Research - Beth Lingard a...UXPA International
A great challenge facing businesses today is the overabundance of data and how to use it to take action. UX researchers must have a level of business savvy to craft actionable recommendations that transcend design and impact key business goals.
Understanding business needs starts with your first conversation, where it becomes the foundation for your study and develops throughout every communication and phase, right up until you deliver your findings, recommendations, and next steps. Without tying business goals to research, your research becomes unusable, and could jeopardize its perceived value.
During this talk, you will gain a framework for approaching the study, tips, and best practices developed from hundreds of studies with Fortune 500 clients. Our advice will ensure your insights are usable, actionable, and demonstrate the ROI of your research.
Building a UX Process at Salesforce that Promotes Focus and Creativityuxpin
You'll learn:
- How Salesforce designed a large-scale UX process across teams
- Why certain design activities were chosen over others
- How to preserve design quality at scale
UserZoom hosted a webinar with UX strategy expert Paul Bryan. In the webinar, Paul covered 7 important elements for developing a successful UX strategy.
How UX Can Drive the Vision of Future Products - Arttu NiskasaariUXPA International
Our existing B2B product has been developed for 15 years and the need for complete redesign was acknowledged in 2013.
Unusual for the software business in our country and field of business, this project for the brand new solution was driven by UX from the beginning. The main target was to introduce new level of collaboration between all company functions to formulate a shared vision for the future product.
It took us one year to move from user research to prototypes, and in the meantime our UX team grew from two to six persons. Hence, we will also talk a bit about organizing the work of the team to support several products and projects without sacrificing the long-term project.
In this session we will share our experiences and lessons-learned from working our way towards that vision with research based top-down approach.
Training Webinar: From a bad to an awesome user experience - Training WebinarOutSystems
How can you build an awesome app that looks cool and fresh while providing a great user experience? Discover how to beat the UX and UI design blues and produce apps that everyone loves to use.
- Why an awesome UX is critical
- What you gain by talking to users
- What an MVE is and what it does
- How to go from a screen to an experience
- How to avoid UX traps and go after the rainbow.
Free Online training: https://www.outsystems.com/learn/courses/
Follow us on Twitter http://www.twitter.com/OutSystemsDev
Like us on Facebook http://www.Facebook.com/OutSystemsDev
A Quick guide into a Lean UX process and how to engage with Users.
How to do products people love?
What are the steps you need to give to be a great Uxer?
Can User Experience be Lean?
What Methods and Processes can be used?
User Testing in a nutshell.
Presented at Agile Singapore 2016
https://confengine.com/agile-singapore-2016/proposal/2632/user-experience-for-product-managers
Why is UX important for Product Managers? Gain an understanding of the concept and discipline of user experience - defined, explained and made actionable for Product Managers.
Learn how UX tools and artifacts can help you make better product decisions, and how to overcome common objections to UX processes.
Outline/structure of the Session
- The Value of User Experience (UX) beyond screens and interfaces
- Discover how UX is Critical to your business and bottom line, including ROI of UX
- Developing a UX Strategy Blueprint
- Learning to Integrate UX Data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Learning Outcome
Takeaways
- Understand the value of user experience, beyond just screens and interfaces
- Discover how user experience is critical to your business and the bottom line, including the ROI of UX
- Learn to integrate UX data points into your product development decision-making process using personas
- Learn how to overcome common business objections to implementing UX processes
Target Audience
Product Heads, Product Managers, Product Owners, Developers, Team Leads
Experience Matters: Understanding the New ROI of UX/CX Mediacurrent
In today’s digital landscape, Global User Experience factors heavily into the ROI equation: every dollar spent on UX design yields up to $100 in return. Join experts from Mediacurrent and Lingotek to learn about UX and CX strategies to boost your global revenue and conversions.
You'll Learn:
-What companies like Amazon, Google and Airbnb can teach us about building a better user experience
-Tips to build the investment case for maximizing your UX How to uncover the value of translation — and why localization should be the core of your global
-Customer Experience (CX) strategy
-How integrating UX and CX can improve your brand’s value
-A practical approach to improve the UX and CX that your organization is delivering to customers, employees and other stakeholders
-Presenting in your customer's primary language is the first step in providing a global CX
-Why managing global customer expectations are critical to Customer Experience (CX) and to the perception of your company brand
UX Playbook for Start-ups by Jen Bullardssuser66bce81
Interested in UX for your Startup? Navigate the digital landscape with Jennifer Bullard from Yes Yes Know with the “UX Playbook for Startups.” Gain insights into the field of User Experience (UX) and how to prioritize the user experience in a start-up environment.
Business Decisions Done Right: Through the Four Elements of User ExperienceFrank Guo
By capturing four key elements of user experience, we are able to help business leaders and product managers prioritize decisions by understanding what matters most to their target users.
A Practical Introduction to User Experience and User-Centred Design for BAs (...User Vision
This interactive and hands-on workshop will cover the user-centred design process, highlighting the activities that user experience professionals conduct to enhance the usability and user experience of the products, systems and services. BAs increasingly work alongside user researchers and UX professionals to integrate user requirements for complex projects. The course will also explore the areas where there is typically co-ordination between user researchers or designers with business analysts, and cover strategies for enhancing this working relationship.
The workshop will cover the fundamentals of usability, user experience and the User centred Design (UCD) process:
Applying usability & UX principles from the earliest project stages through to final evaluation
Researching and documenting the context of use through user observation, interviews, personas, scenarios, and customer journey maps.
Specifying user needs and requirements and their key role in the UCD process
Designing solutions: interface design, usability guidelines and core design principles with examples from several different industries
Wireframes and iterative prototyping
Information architecture: goals and methods to improve the findability of content
Digital accessibility: resources and methods for inclusive design
Usability testing and evaluation: an overview on usability testing and other evaluations.
Lean UX techniques and integrating UX with agile development
UX strategy – what is it and how successful companies implement it.
In the context of growing public concern about personal data and its (ab)uses, the session will invite an open discussion about privacy as a human and user experience.
More specifically, the current state of Privacy UX, as well as if and how the changing understanding of the data ecosystem might further transform regulations, business approaches, and therefore UX practices and services.
Participant Takeaways:
Privacy as human and user experience
The state of privacy UX and current debates
The impact of public concern on legislation, business, and UX practice
Towards user-centric data solutions
Breakfast Briefing PPI Proposition Process and InterfaceUser Vision
An overview of a very simple framework for categorising UX and UCD issues in a way that can help convey these to colleagues and decide the best research methods to investigate further. Proposition, Process and Interface / Interaction design are key components, with examples shown.
Behavioural science - Approaches to Improve UXUser Vision
In this session, you will learn more about the links between behavioural science and user experience. We will also introduce some behavioural science frameworks and models you can adopt to improve your user research and design work.
How can User Experience (UX) and Business Analysis (BA) work together?Busines...User Vision
Common grounds between UX and BA - engaging for success
Business Analyst Scotland Meetup wants to connect the BA community, help the new joiners or the aspiring BA learn about the role, expand the existing BA knowledge area and come up with new insights and information, and most of all built a community of people that share experiences, expertise and find answers to the role-specific questions.
This webinar explores the challenges of common ground between UX and BA. The session will also consider the evolving world of User Experience (UX) and Business Analysis (BA) with the view of exploring ways of working together.
Do UX designers have a role in reducing digital waste?User Vision
UX designers are primarily concerned with ensuring the experience of end users, but should we also consider the impact on the environment?
Do the ultra-usable and convenient digital lifestyles we help create provide ease-of-use at the cost of sustainability?
We'll explore the surprisingly large impact that digital has on C02 emissions and other contributors to the climate crisis.
Then we’ll discuss what can be done by individuals and as a profession to raise awareness of the issue contribute to ways to mitigate the problem.
It's been 30 years since Nielsen and Molich provided the first practical and widely applied framework to evaluate the usability of digital products.
How well has this venerable set of the 10 Commandments for UX stood the test of time as the technology and user expectations changed?
We'll discuss the original purpose of the heuristics, how to apply them to a structured UX evaluation, if they've stood the test of time, and whether they will apply as technology continues to evolve.
We’ll also explore whether new heuristics should be developed to account for other, recent aspects of the modern interaction and technology landscape. To illustrate this we will introduce a proposed new set of heuristics for a specific and important part of our digital interactions – social media.
Applying user requirements for innovative products User Vision
As the benefits of UX become recognised and user-centred design processes are applied more often, project teams start using terms such as ‘user needs’ and ‘user requirements’ in their project meetings. This is great news. Addressing user needs and user requirements in a structured manner can provide great clarity for your solution design and actually spark the creative thinking that leads to innovation.
But what exactly are user needs and user requirements and what’s the best way to apply them in solution design? Several questions arise once you commit to designing for user needs and user requirements:
Are user needs and user requirements actually the same thing?
How can we ensure they are accurate and evidence-based, not just a projection of the designer’s vision?
Is documenting them worth the effort or just an administrative burden since the team intuitively knows what they are?
Even worse - could they actually become constraints that inhibit us from thinking of innovative solutions?
To tell us how the process of designing with user requirements works we have a guest presenter who is a recognised expert in user requirements engineering - Thomas Geis, President of the International UX Qualification Board. He will discuss user requirements, how they are elicited, documented and then applied to a structured user-centred design process. He will outline the difference between user needs and user requirements and how to apply them effectively to ensure your solution stays true to the needs of your users.
How can User Experience and Business Analysis work well together?User Vision
UX and business analysis – achieving the benefits of a close relationship
Many UX professionals cross paths with business analysts in the course of delivering projects. Both professions define and apply requirements, though typically one leans toward user requirements and the other toward business requirements. However these worlds often converge, especially as more organisations realise the business value of focusing on customers through user research and user-centred design. It is perhaps inevitable that these two professions, increasingly valued for customer-oriented projects, occasionally have overlapping remits which may lead to either internal friction or positive outcomes.
In this session we explore the areas of similarity, difference and potential collaboration in the respective fields of user experience and business analysis.
We will co-present the briefing with Sarah Williams, a senior business analyst and UX practitioner with leading law firm Linklaters who has successfully integrated the fields and evangelised the UX and service design approach for many internal and client-facing projects. Sarah and Chris Rourke from User Vision will discuss the goals and perspectives of the two fields and where the greatest opportunities are for knowledge transfer and co-operation for successful project delivery.
The talk will be especially of interest for UX professionals working alongside BAs, Business Analysts wanting to know more about user experience and service design, or anyone managing teams that have either or both of these important roles.
From User Experience to Earth ExperienceUser Vision
User Vision held a presentation by Gerry McGovern, author of the book World Wide Waste, about the impact of our digital lifestyle on the environment. Gerry's talk was a data-filled exploration of the scale of the problem and an invitation for individuals and organisations to act to mitigate the problem. These measures range from remembering to turn off your computer overnight to considering the amount of data that you produce, share and store.
Gerry also outlines the Digital Waste Audit that is being developed to help evaluate an organisation's current level of digital waste and develop ways to improve their Earth Experience. See on YouTube https://youtu.be/Vy5ZaBc-hHY
Mobile Accessibility Breakfast Briefing - Oct 2020User Vision
Contents:
Why mobile accessibility is important for everyone
How has legislation effected accessibility on mobile
WCAG 2.1
Built-in accessibility features on mobile
Mobile accessibility downfalls:
-Navigation
-Layout
-Providing use of context
Examples of common accessibility issues
Tools for designers - Breakfast BriefingUser Vision
These slides are from the breakfast briefing hosted by User Vision on 16.1.2020.
Event description:
This breakfast briefing will unpack the very best programmes in the ever growing list of software available for designers to use. We will be looking at the flagship tools used today and their individual strengths and weaknesses. We will discuss how these tools can be used to work alongside each other to our benefit, and we will also be exploring how design teams within functioning organisations apply these tools to their own workflows.
In June 2018 the World Wide Web Consortium (W3C) updated its Web Content Accessibility Guidelines (WCAG), the world’s de-facto technical standard for accessibility. What are these changes and how can you can investigate if you need to change your current digital solutions? This presentation will outline the changes from WCAG 2.1, how to audit your site for compliance, and share examples to illustrate what the technical guidelines actually mean for websites, apps and other digital interfaces.
User Experience and business analysis - Edinburgh BA meetup April 2019User Vision
What is the relationship between User Experience and Business Analysis? Do their roles overlap and do they pull in the same direction? This presentation to an audience of BAs includes a brief intro to the world of UX but then a discussion about the traditional and future roles of UX and BA.
Why is defining user experience so difficult? Do we actually need to define it? How do you define it in different situations. This exercise and presentation explores these topics and more.
We check our mobiles 85 times a day, habitually and without conscious planning. We respond to Facebook likes as rats do to sugar solution. We let YouTube’s algorithms determine what our kids watch. We choose potential life partners by swiping right. We like it when websites tell us what to buy, we converse using pictures of small yellow faces, and we have conversations with our appliances.
Sure, all of these things are easy to do. But at what point does engaging with technology become too easy? Should we create user experiences that maintain a bit of friction, to remind us that we still have the capacity for complex social interactions and effortful decision making?
This session won’t give you all of the answers, but it will raise some interesting questions.
Statistics for UX Professionals - Jessica CameronUser Vision
Are you looking to expand your research toolkit to include some quantitative methods, such as survey research or A/B testing? Have you been asked to collect some usability metrics, but aren’t sure how best to go about that? Or do you just want to be more aware of all of the UX research possibilities? If your answer to any of those questions is yes, then this session is for you.
You may know that without statistics, you won’t know if A is really better than B, if users are truly more satisfied with your new site than with your old one, or which changes to your site have actually impacted conversion rates. However, statistics can also help you figure out how to report satisfaction and other metrics you collect during usability tests. And they’re essential for making sense of the results of quantitative usability tests.
This session will focus on the statistical concepts that are most useful for UX researchers. It won’t make you a quant, but it will give you a good grounding in quantitative methods and reporting. (For example, you will learn what a margin of error is, how to report quantitative data collected during a usability test - and how not to - and how many people you really need to fill out a survey.)
UX & GDPR - Building Customer Trust with your Digital ExperiencesUser Vision
This briefing was held as part of User Vision's 'Breakfast Briefing' series in Feb 2018. It looks at what GDPR means for businesses and for the UX of digital experiences.
Safety in numbers: A framework for benchmarking the user experienceUser Vision
The subjective experience users have on a website is influenced by what they have seen and done elsewhere. But how can we measure the UX of a site relative to the competition? Specifically, how can we determine whether users’ experiences with competitor offerings are likely to help or hurt their experience on a given site?
In this tutorial, we discussed the pros and cons of different approaches to collecting UX metrics, and taught attendees how to develop a robust framework for monitoring and benchmarking the user experience both against the competition and over time.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
1. Stephen
Denning
–
UX
Director
@steve_denning
Abi
Reynolds
–
Principal
UX
Consultant
@abijreynolds
22
June
2015
1
What
the
*UX?!?
A
Structured
Approach
to
Tackling
UX
Strategy
#uxpa2015
@uservision
2. 2
UXPA
2015
Your
hosts
for
this
evening…
Abi
@abijreynolds
Steve
@steve_denning
13. Tutorial
Aims
• To
think
about
what
UX
Strategy
means
today
• To
consider
the
challenges
of
implemenHng
UX
Strategy
• To
work
through
a
framework
for
creaHng
and
developing
UX
Strategy
in
your
company
• To
develop
a
roadmap/acHon
plan
to
mature
UX
in
your
organisaHon
UXPA
2015
13
18. The
Challenges
of
Embedding
UX
EducaHon
&
Awareness
Business
Alignment
Proving
the
Value
IntegraHon
18
UXPA
2015
19. Services
are
o`en
created
from
the
inside
out
–
only
considering
the
customer
experience
at
the
end,
making
the
experience
a
consequence,
rather
than
an
intenRon.
UXPA
2015
hQps://hbr.org/2009/06/a-‐framework-‐for-‐building-‐custo.html
20. We
should
think
about
the
customer
experience
first
and
build
from
that.
This
makes
the
customer
experience
intenRonal
rather
than
consequenRal.
UXPA
2015
hQps://hbr.org/2009/06/a-‐framework-‐for-‐building-‐custo.html
21. UX
–
U
=
X
Developer-‐driven
experience
21
UXPA
2015
22. UX
–
U
=
X
Product-‐driven
experience
22
UXPA
2015
23. UX
–
U
=
X
HiPPO-‐driven
experience
23
UXPA
2015
31. Why
UX
Strategy?
„ Clearly
communicates
where
you
want
to
be
„ States
processes
and
acHviHes
need
to
set
up
or
improve
„ ArHculates
job
roles
and
responsibiliHes
„ Provides
a
set
of
guidelines
and
principles
to
steer
processes
„ Educates
and
raises
awareness
„ Allocate
budgets
Puts
the
User
and
Insights
at
the
Centre
of
the
Process
31
UXPA
2015
33. PresentaHon
Htle
/
Footer
text
33
Vision
Landscape
Roadmap
Measure
“Where
do
we
“Where
are
we
“How
do
we
get
“How
will
we
know
want
to
get
to?”
now?”
there?”
if
we’re
successful?”
35. What
is
a
UX
Vision?
35
UXPA
2015
“A
clear
statement
of
forward-‐looking
intent.”
“A
desired
end-‐state.”
What?
Why?
UX
Vision
statement
Roadmap
Who?
When?
How?
36. Cra`ing
the
Vision
1.
Apply
the
UX
lens
to
the
organisaRonal
vision
36
UX
UXPA
2015
37. Useful
Desirable
Usable
Valuable
Credible
Findable
Accessible
UXPA
2015
2.
Pull
in
the
elements
of
the
UX
Source:
Peter
Morville
Cra`ing
the
Vision
38. UXPA
2015
3.
Create
the
UX
Vision
Source:
yourdicHonary.com
Cra`ing
the
Vision
„
Short
„
Specific
„
Unambiguous
„
Simple
„
Avoid
being
too
specific
„
Avoid
being
to
generic
“The
best
vision
will
be
clear
about
who
you
as
well
as
who
you
wish
to
become.”
51. 55
North
Castle
Street
Edinburgh
EH2
3QA
United
Kingdom
Tel:
0131
225
0850
@UserVision
www.uservision.co.uk
hello@uservision.co.uk
Stephen
Denning
–
UX
Director
@steve_denning
Abi
Reynolds
–
Principal
UX
Consultant
@abijeynolds
22
June
2015