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UX Vision
3 Steps to Make it Work
Establish Vision
• Mission Statement - Elevator Pitch
• Conduct Research - Interview
• Fill UX Mad Libs
• Write UX Principles Card - Love, Passion, Different
• Time Machine - How did we succeed? / How did we fail?
• Define Personas > Key Persona
• Draft Homepage - Merge Business and UX
Bind People to the Vision


• Define Communication Methods
• Define UXer/s - How will you reach decisions
• Learn/Build/Measure, How? - Define schedule activities
• Draft a 6 Weeks UX Plan
Make the Vision a Reality


• Write Scenarios
• Create a Prototype (storyboard, video, or 1-3 key sketched screens)
• Sort Prioritize and Filter Feature
• Conduct Research (interview + usability test)
Elevator Pitch


• http://vimeo.com/16447520
•   My company, __(name of company), is developing __(a defined
    offering)__ to help
    __(a defined audience)
    __(solve a problem)
    __ (with secret sauce).


•   -- Founder Institute’s Adeo Ressi
UX Mad Libs



•   For people who ______, the ______(product/service) is______. It’s
    different because______.



•   -- Adaptive Path
--Adaptive Path




  UX Principles Card
Usability Test

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UX Vision leanuxmachine

  • 1. UX Vision 3 Steps to Make it Work
  • 2. Establish Vision • Mission Statement - Elevator Pitch • Conduct Research - Interview • Fill UX Mad Libs • Write UX Principles Card - Love, Passion, Different • Time Machine - How did we succeed? / How did we fail? • Define Personas > Key Persona • Draft Homepage - Merge Business and UX
  • 3. Bind People to the Vision • Define Communication Methods • Define UXer/s - How will you reach decisions • Learn/Build/Measure, How? - Define schedule activities • Draft a 6 Weeks UX Plan
  • 4. Make the Vision a Reality • Write Scenarios • Create a Prototype (storyboard, video, or 1-3 key sketched screens) • Sort Prioritize and Filter Feature • Conduct Research (interview + usability test)
  • 5. Elevator Pitch • http://vimeo.com/16447520 • My company, __(name of company), is developing __(a defined offering)__ to help __(a defined audience) __(solve a problem) __ (with secret sauce). • -- Founder Institute’s Adeo Ressi
  • 6. UX Mad Libs • For people who ______, the ______(product/service) is______. It’s different because______. • -- Adaptive Path
  • 7. --Adaptive Path UX Principles Card