Digital Summit Dallas 2016 Pre-Conference workshop with Michael Salamon of Lousy. Presented in Dallas, TX on Dec. 6, 2016

1. LousyA Digital Summit
Pre-Conference Workshop
UX STRATEGIES:
Lean & Mean

2. #DSDAL

3. Hi. I’m
Michael Salamon.
I like stuff and things and junk and whatever.
@michaelsalamonl
michaelsalamoni
michael@wearelousy.comm
Lousy
wearelousy.com

4. wearelousy.com

5. TODAY’S AGENDA

6. 1. BREAK STUFF DOWN

7. 2. BLOW STUFF UP

8. 3. KNOCK DOWN SILOS

9. 4. BLOW SOME MINDS

10. 5. MAKE SOME AWESOME STUFF

11. 6. HIGH FIVE AND GET OUT OF HERE

12. PART ONE
THE CONNECTED SHOPPER

14. ALWAYS ON

15. SHOWROOMING

16. BEST BUY’S FAKE WEBSITE

17. AMAZON IRL

18. AMAZON GO

20. Market Statistics and Device Penetration
Global Mobile Statistics Report
http://mobiforge.com

21. Totally Sweet Stats, Brah!
“In May of 2014 there were
6.9 Billion Mobile Subscriptions.
That is equivalent to 95.5% of the world population.
And is a huge increase from 5.4 billion in 2010
and 4.7 billion in 2009.“
–––––––––––
mobiForge 2014 Global Mobile Statistics Report

22. Sequential vs. Simultaneous

23. MOBILE TRIGGERS
BORED Now
–––––––
REPETITIVE Now
–––––––
URGENT Now

24. Consumer Decision Journey

25. Accelerated Loyalty Model

26. Fanboy Mentality Model
Lousy

27. HOW CAN WE
BE SUCCESSFUL?

29. What’s the secret?

31. You are
NOT
alone.

32. CASE STUDY NUMBER ONE

35. CASE STUDY NUMBER TWO

37. CASE STUDY NUMBER THREE

39. You are
NOT
alone.

40. EXERCISE ONE: FRIEND or FOE?

41. 15 Min Break
EMAIL TRIAGE BEGINS NOW

42. PART TWO
HOW TO LOOK

43. WHAT IS
ANYWAY?

46. What is
DESIGN?

47. Graphic Design
Interior Design
Sound Design
Mobile Design
Product Design
Service Design
Experience Design

64. More than the
sum of it’s parts…

65. Order
Variety Contrast
Balance
Tension
Scale
Texture?
Space
Shape
Light
ShadeColor
Symmetry

74. COLOR

99. Man, that’s a lot of info.

100. EXERCISE TWO: DESIGN AUDIT

101. 15 Min Break
MAKE A BREAK FOR IT

102. PART THREE
LEAN & MEAN

104. What is
LEAN UX?

110. Credit Card
Credit Card
Credit Card
Credit Card

121. So, what is
LEAN UX?

123. CUSTOMER
RESEARCH
FANATICS

125. DESIGN SCHOOL

126. SOLUTION DRIVEN DESIGN

127. ANALYTIC DRIVEN DESIGN

131. LET’S GET PHYSICAL
EXERCISE THREE: GROUP WORK

132. 1. Dave Gray’s Empathy Mapping Exercise
2. Explore User Testing Methods
3. Customer or User Journey Mapping Exercise

133. ONE

135. TWO

136. VIDEO REMOVED
DUE TO SIZE LIMITS

137. THREE

150. Don’t make the logo bigger.
Lousy

152. “But you don’t have to take my word for it…”
Jakob Nielsen
Ten Usability Heuristics:
http://www.useit.com/papers/heuristic/heuristic_list.html
Heuristic Evaluation:
http://www.useit.com/papers/heuristic/heuristic_evaluation.html
Bill Buxton
Sketching User Experience Design
Donald Norman
The Design of Everyday Things
William Lidwell, Kritina Holden, Jill Butler
Universal Principles of Design
Robin Williams
The Non-Designer’s Design Book
Anthony Viviano
The Lean UX Manifesto: Principle-Driven Design
http://www.smashingmagazine.com/2014/01/lean-ux-manifesto-
principle-driven-design
Indi Young
Mental Modeling
Re-imagining the Design of Everyday Things
(SlideShare)
Stephen Few
Information Dashboard Design - The Effective
Visual Communication of Data
Rudolf Arnheim
To the Rescue of Art - Twenty-six Essays
Lindsay Moore and Austin Brown
Human Centered Design and the Intersection of
Physical and Digital Worlds:
http://www.slideshare.net/EveFife/humancentered-design-and-the-
intersection-of-the-physical-and-digital-worlds?from=ss_embed
Original Paul Rand video:
http://imaginaryforces.com/featured/3/415

153. ANY QUESTIONS?

154. KTHXBYE!
Enjoy the Digital Summit!
All images copyright of their respective holders. The entire lot has been stolen from the web and should not be implied as created work.
If it’s your awesome work let me know and I’ll be happy to credit you or remove it.
@michaelsalamon
michael@wearelousy.com