Digital Summit Dallas 2016 session with Michael Salamon of Lousy. Presented in Dallas, TX on Dec. 6, 2016

1. Lousy

2. #DSDAL

3. Hi. I’m
Michael Salamon.
I like stuff and things and junk and whatever.
@michaelsalamon @wearelousy
l
michaelsalamon
i
michael@wearelousy.com
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Lousy

6. Disclaimer: There is no formula.

7. Disclaimer: There is no dark art.

8. Ongoing validation of assumptions.

9. Everyone ready?

10. Deliberate refusal to adopt technology.
MISTAKES
UX
© Simone Giertz - https://goo.gl/Yxpm1J

11. Blindly copying your competition.
MISTAKES
UX

12. Testing worthless options.
MISTAKES
UX
© Sebastiaan de With - https://goo.gl/D5QR4K

13. Disregarding navigation bloat.
MISTAKES
UX

14. Not talking to your customers.
MISTAKES
UX

15. t
• t
THEME-LOCK™
MISTAKES
UX

16. Designing for perfect data length and harmony, and not really ta…
MISTAKES
UX
Willamette Valley Confectionary - http://goo.gl/B25XaA

17. Ignorance of your product.
MISTAKES
UX
Ryan McHenry - https://goo.gl/fq6IKP

18. Refusing to update or modify designs.
MISTAKES
UX

19. Willful disregard for mobile.
MISTAKES
UX

20. tl;dr:
You can’t be a tourist.
Don’t copy.
Be smart about testing.
Clean your room.
Listen to your customers.
Don’t sacrifice design over theme.
Use real (ugly) data.
Know thyself.
Always be iterating.
Mobile is the front door.

21. Any questions?

22. Thank you very much!

23. Enjoy the Digital Summit!
All images copyright of their respective holders. The entire lot has been stolen from the web and should not be implied as created work.
If it’s your awesome work let me know and I’ll be happy to credit you or remove it.
@michaelsalamon
michael@wearelousy.com
@wearelousy