The document outlines the importance and methodology of UX research, emphasizing the need for a structured approach to understand users and improve products. It discusses the stages of research, objectives for both new and existing products, and various research methods. A lean UX methodology is suggested for efficiency, focusing on rapid development and validation through user feedback.

1. UX Research
Strategy
& Methodology
Week 2
Elroy Chibex

2. Orvisit andenterthecode-#1420514
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3. Week 2
# ValueofaUXresearchstrateg
# WhoisUXresearchfor!
# Whatwillyouresearch!
# Whenwillresearchbeconducted!
# UXresearchpla
# LeanUXresearchmethodolog
# AssumptionsinleanUXresearc
# Researchstrategyforanewproduc
# Researchstrategyforanexistingproduct
# Whatareusabilityheuristics!
# VisibilityofsystemstatuI
# Matchbetweensystemandtherealworl2
# Usercontrolandfreedo0
# ConsistencyandstandardI
# Errorpreventio
# RecognitionratherthanrecalJ
# FlexibilityandefficiencyofusR
# Aestheticandminimalistdesig
# Helpusersrecognize,diagnose,and
recoverfromerrorI
# Helpanddocumentation
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4. Value of a UX Research Strategy
Strategyistheapproachyoutaketoachieveagoal.
UXresearchstrategyisaplantoincorporatevarious
researchmethodsintoyourdesignprocess.
HavingaUXresearchstrategyallowsyoutocreatea
productthatusersneedandsaveyourteam'sefforts
alongtheway.
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5. Value of a UX Research Strategy
5 Reinforcetheimportanceofresearchandgetstakeholdersonboar
5 Setresearchgoals(areyoumakinganewproductortryingtoimproveanexistingone?
5 AccountfortimeandbudgetforUXresearchduringprojectplannin
5 IntegrateUXresearchintoyourdesignproces2
5 Decidewhichresearchmethodsshouldbeusedateachstag8
5 Successfullyimplementyourresearchfindings
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6. Who is UX Research for?
! Leaders-HeadofDesignorSeniorEnginee'
! Implementers-Softwareengineerorotherdesigner
! C-levelpeople
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7. What will you research?
5objectivesstartupsuseUXresearchtoachieve0
* Improveaprocessorworkflo#
* Betterunderstandcustomershoppinghabit
* Evaluateconcept
* Testusability
* Refineavalueproposition
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8. What will you research?
5objectivesstartupsuseUXresearchtoachieve0
* Improveaprocessorworkflo#
* Betterunderstandcustomershoppinghabit
* Evaluateconcept
* Testusability
* Refineavalueproposition
slido.com | Code - #1420514

9. When will research be conducted?
Thetestsyouneedtorunwilldifferdependingonthestage=
$ Discovery:Atthisstage,youneedtolearnaboutthemarketforyourproductanditspotentialusers
$ Validation and testing: Atthispoint,youtypicallyhaveaprototypetotest
$ Post-launch:Onceyou'velaunchedyourproduct,it'simportanttokeeptheresearchgoingto
ensurethatyoursolutionisstillworking.
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10. UX Research Plan
UX research plan is a document that defines your team’s
key research goals and the strategy to reach them.
A UX research plan usually includes
Key research goal$
The most important questions you want to answe/
The research metho
The analysis method research deliverable$
A timeline of when the studies will be executed
Template of a UX
Research plan
Video : UX Research
and Prototype testing
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11. Lean UX Research Methodology
LeanUXresearchisaquickanddirtyapproachto
traditionalUXresearch.Itstartswiththe
assumptionsmadebystakeholders.Oncethey
agreeonadirection,aroughprototypehelps
validatetheideawithcustomers.Thisapproach
doesn’trequiremanyresources
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12. Lean UX Research Methodology
LeanUXfocusesonreducedwastedtimeandprovidingaworkingproductASAP.
P Think-exploretheproblem,gatheruserresearch2
P Make-startdesigning,createtheMVB
P Check-findoutuserresponsivegatherfeedback.Makenecessaryadjustmentsandrepeat
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test ideas in the real world externalize your ideas
move forward
stay focused
reframe deliverables as outcomes
embrace radical transparency ignore nice-to-haves

13. Assumptions in lean UX research
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OneofthedifferencesbetweenleanUXresearchandotherresearchmethodsis
makingassumptions.
Intraditionalresearch,weavoidassuminganythingaboutusers.Instead,westudy
themandpresentourfindingsasdetaileddeliverables.
LeanUXhasthefocusistoimprovingtheproducthereandnow.Sowestartwith
creatingaproblemstatement.
Thenextstepistogettheteamtogethertobrainstormpossiblesolutions—make
assumptions

14. Research strategy for a new product
UXresearchforanewproductfocusesongetting users,addressing their problems
andpainpoints,andonboarding them.
Useronboardingisthesystemofactivelyguidinguserstofindnewvalueinyour
product.Itcaneithermakeorbreakyourproduct.
Testing for market-fit
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15. Research strategy for an existing product
UXresearchforanexistingproductfocusesontwomainobjectives
0 Toretainexistingcustomers:Understandwhereyourusersgetstuckandswitchto
anotherbrand.Thiswilltellyouwhatyoucandodifferentlytomeetusers'needsand
outdothecompetition
0 Togrowthecustomerbase:Conductusabilitytesting.Basedonusabilitytesting
results,youcanturnonandoffcertainfeaturesforselectusers.Anotheroptionisto
leverageexperimentationtomakeyourproductindispensableincustomers'lives.
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16. Thankyouforlistening