In any industry, the customer is very important for the brand’s success. UX Research should be done in order to know the user experience about the product or the service.
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Study to investigate which analysis is the best equipped to understand how co...Charm Rammandala
The purpose of this study is to identify the best method of analysis to deploy to understand how consumers develop preferences for products or services using combination of different attributes.
After conducting a detailed literature review, it was proven that conjoint analysis is the best method to associate for the type of research needed to be carry-out. This study take an in-depth look in to the conjoint analysis method to understand how it use to achieve the intended results
Research is highly dependent upon the skills and knowledge of researcher. Read this document shared to know about assessment of different types of research methodologies.
Widya de Bakker, MSc., HU University of Applied Sciences Utrecht, The Netherlands Andrea Donker, PhD, HU University of Applied Sciences Utrecht, The Netherlands drs. Johan Boxstaens, Karel de Grote University College and the University of Antwerp, Belgium.
Prato 2018.
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Research is highly dependent upon the skills and knowledge of researcher. Read this document shared to know about assessment of different types of research methodologies.
Widya de Bakker, MSc., HU University of Applied Sciences Utrecht, The Netherlands Andrea Donker, PhD, HU University of Applied Sciences Utrecht, The Netherlands drs. Johan Boxstaens, Karel de Grote University College and the University of Antwerp, Belgium.
Prato 2018.
Pre-Launch Content Evaluation of an Animated Movie Sanika Deshpande
There is a growth in the broadcasting of local themed and generated show content in the Indian kids' space, resulting in the development and purchase of local content by kid’s genre channels in India. This research is based at understanding the viewing behavior and reaction of target audiences regarding the produced animation content. The results of the analysis will be used as a ‘piece of evidence’ for the guarantee of success of show for broadcasters.
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What Is UX Research & How Is It Done.pptxTurboAnchor
<a href="https://turboanchor.com/what-is-ux-research/">What Is UX Research & How Is It Done?</a>
To develop products that can meet users’ needs (and captivate them as well), you first have to determine who your user is and what their needs are. That’s where user experience (UX) research comes in. UX researchers thoroughly research target users to collect and interpret data that assist inform the product design process.
So for more in-depth knowledge, let’s take a closer look at what is UX research is,
UX research is learning about target users, product needs, and wants, then using those insights to enhance the design process. UX researchers follow different methods to discover problems & design opportunities. It’s all about finding insights to direct successful design. As discussed above, when you conduct UX research, you can provide the best solutions as you know what they need. It can be applied at any stage of the design process.
Description about;
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exploratory research, conclusive research design, descriptive research, casual research, cross sectional research, longitudinal research.
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Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
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What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
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2. In any industry, the customer is very important for the
brand’s success. UX Research should be done in order to
know the user experience about the product or the
service.
UX research helps in the development of analytical techniques used to know the user experienceregarding the
product. The research should be conducted in such a way keeping in mind who the user is, in what context they
use a product and what they need from a product or service. The business owners need to be clear of their
resources and constraints before beginning a UX research. Once they are clear, they can start the research.
3. Duration of research
The duration of research and what a particular
business wants to achieve decides either to
choose Longitudinal Research or Cross-sectional
research.
4. Longitudinal Research
Longitudinal research mainly focuses on repeated observation of a group of users over time,
at regular intervals. This research is done in order to observe user perceptions, attitudes, and
behaviours. The main advantage of longitudinal research is that it extends beyond a single
time frame. Because of this, the events can occur in a proper sequence. The longitudinal
study can be done in many ways like diaries, participant observation, and repeated
interviews/ surveys.
6. Cross-Sectional Research
Cross-Sectional Research is a study where the
feedback is collected from a group of people at a
single point of time. Here the users are
categorized into different groups named cohorts.
It mainly involves assessing customers with one
key factor, at a specified time. For this, the
business owners invite users and categorize them
8. Nature of data
Here, business owners should decide if they
require statistical or opinions and other subjective
data. Based on this, the quantitative and
qualitative research can be done.
10. Quantitative Research
Quantitative research includes anything that you
can count: time on page, time to complete a task,
user flow, page view. The quantitative study in UX
is more often used in market research as it
involves large data sets. Here, the research will be
done keeping in mind the customer preferences.
11. Qualitative Research
Qualitative research in UX involves mainly the
behaviours, feelings, and attitudes of users.
Qualitative research is done in order to
understand the factors that influence the
customer's decision to buy a product, experience
in using that product and the impact it creates by
taking the customer's feedback.
12. Source of data
The data can be collected in two ways: through
Primary and Secondary research.
13. Primary research
Primary research is done through interviews,
experiments or conducting questionnaires to
acquire data. The fresh data is collected rather
than the data from the published sources.
Primary research is both time and
resource-consuming as it requires direct
interaction with the customers.
15. Secondary Research
Secondary research focuses on analyzing already
existing sources like research papers, journals,
articles. For those who are having less time and
limited resources, Secondary research will be an
added advantage as it takes relatively less time.
17. The objective of the Research
The objective of the research is to investigate the
problem and trying to fix the problem in the most
efficient way. This can be done through
Exploratory research, Descriptive research and
Evaluative research.
18. Generative or Exploratory research
Exploratory research is done in order to
investigate the problem at the preliminary stage.
This research thus involves conducting
interviews, group discussions with the customers
as per the requirement and identify the problem
regarding the product.
20. Descriptive and Informative research
In descriptive research, the problem statement is
already given and is used to gain a detailed
understanding of the problem. This research
helps in providing the complete solution to the
problem after a detailed analysis of the problem.
22. Evaluative Research
Evaluative research is done by approaching the
users and try to find out whether the solution
which you got in the Descriptive research works
out or not. The main aim of this research is to see
if the problem got completely fixed or not.
24. The outcome of the Research
Pure Research
Pure research is basic research in order to identify
the relationship between variables. Pure research
is done completely out of curiosity and interest
and is more exploratory in nature
26. Applied Research
Applied research is based on basic or pure
research. This is done in order to solve the
problem identified in the pure research phase.
The outcome of this research is mainly used for
the present use, not for the future.
28. Different Approaches to UX Research
It is also essential to choose the correct research approach
for a product at the correct time. The Nextbrain Studio uses
these kinds of approaches for UX researches for better
customer satisfaction.
29. Let’s Talk with Us
Nextbrain - UI / UX Design Studio
#44, 2nd floor, 1st cross, 2nd Main Rd
Prasanth Extension, Whitefield,
Bengaluru, Karnataka 560066
Call 91 9952493995
Mail ux@nextbrain.studio