SlideShare a Scribd company logo
2
Intro
Sara Lerén
User Experience Specialist @ JidokaQ
sara.leren@combitech.se
Agile UX Sweden @ LinkedIn
3
UX London 2013
UX London 2013 in one sentence:
”Get it out there”
4
UX London 2013
Tom Hulme
Design director at IDEO
• What can we learn
from urban design?
• Desire paths
• Don’t fight the needs,
remove the friction!
• Launch to learn
5
UX London 2013
Ben Terrett
Head of design at Government Digital Service
• A new team within
Cabinet office
• Gov.uk
• Single place of information
• Consistent design
• Driven by user need
• No prototyping, launch
to test
6
UX London 2013
Genevieve Bell
Director of user experience at Intel
• Intel said:
”We think we need to
understand people outside
out building”
and hired an
anthropologist
• New technology is
always met with fear
and wonder
7
UX London 2013
Tim Malbon
Founding partner of Made by many
• The challenge of new
digital services that are
never finished
• Experience of going
agile but missing the eye
of the user
• Skype in the classroom
8
UX London 2013
Jeff Gothelf
Managing director at Neo, author of ”Lean UX”
• Requirements are
actually assumptions
• You need to experiment
to validate the
assumptions
• Minimize waste by
practicing Lean
principles
9
UX London 2013
Summary
”Get it out there”
”Launch to learn”
”Iterate fast”
10
UX London 2013

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UX London 2013

  • 1.
  • 2. 2 Intro Sara Lerén User Experience Specialist @ JidokaQ sara.leren@combitech.se Agile UX Sweden @ LinkedIn
  • 4. UX London 2013 in one sentence: ”Get it out there” 4 UX London 2013
  • 5. Tom Hulme Design director at IDEO • What can we learn from urban design? • Desire paths • Don’t fight the needs, remove the friction! • Launch to learn 5 UX London 2013
  • 6. Ben Terrett Head of design at Government Digital Service • A new team within Cabinet office • Gov.uk • Single place of information • Consistent design • Driven by user need • No prototyping, launch to test 6 UX London 2013
  • 7. Genevieve Bell Director of user experience at Intel • Intel said: ”We think we need to understand people outside out building” and hired an anthropologist • New technology is always met with fear and wonder 7 UX London 2013
  • 8. Tim Malbon Founding partner of Made by many • The challenge of new digital services that are never finished • Experience of going agile but missing the eye of the user • Skype in the classroom 8 UX London 2013
  • 9. Jeff Gothelf Managing director at Neo, author of ”Lean UX” • Requirements are actually assumptions • You need to experiment to validate the assumptions • Minimize waste by practicing Lean principles 9 UX London 2013
  • 10. Summary ”Get it out there” ”Launch to learn” ”Iterate fast” 10 UX London 2013