UX for Marketers

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UX for Marketers: The Other Optimization. Presented at Digital Marketing Summit Phoenix, this presentation centers around the brand relationship to positive and negative online user experiences. We examine what the industry is doing wrong and explore proven tactics on how to create effective interactions.

Marketing Technology Business

DESIGN PROC ESS
Damian Newman
http://revisionlab.wordpress.com

Cennydd Bowles
http://cennydd.co.uk/2012/why-i-dont-wireframe-much

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UX for Marketers

1. UXFOR MARKETERS

2. HI! I’M JON. !

3. MODEST UX !

4. @jonhrach ! #DSPHX14

6. EXPECTATIONS

7. CUSTOMER EXPERIENCE

8. USER EXPERIENCE

9. CUSTOMER EXPERIENCE + USER EXPERIENCE

10. SERVICE DESIGN

11. Adaptive Path http://adaptivepath.com

12. THE   EXPERIENCE   IS YOUR BRAND

13.

14. WUT ?

15.

16. SO WHAT ARE WE DOING WRONG?

17. 1. NOT TESTING

18. 2. NOT PAYING ATTENTION

19. 3. PURPOSELY CREATING BAD EXPERIENCES

20. DARK PATTERNS

21.

22. 1. NOT TESTING

23. CONSEQUENCES INFECTIVE & FRUSTRATING

24. TEST!

25. DESIGN PROC ESS Damian Newman http://revisionlab.wordpress.com

26. Cennydd Bowles http://cennydd.co.uk/2012/why-i-dont-wireframe-much

27. TESTING SERVICES

28. SILVERBACK

29.

30.

31. 2. NOT PAYING ATTENTION

32.

33. CONSEQUENCES DISJOINTED & DISCONNECTED

34. SILOS

35.

36. EXAMPLES

37.

38.

39.

40.

41.

42. 3. DARK PATTERNS

43.

44. CONSEQUENCES USERS WILL  HATE YOU

45. “ENHANCED”

46.

47.

48. EMAIL

49.

50.

51. THINK ABOUT YOUR USERS

52. TAKE THE HIGH ROAD

53. THINK ABOUT DESIGN

54. THANK YOU

55. Jon Hrach ModestInc.com @jonhrach

UX for Marketers

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