The document summarizes research conducted for the development of a mobile app for finding live theatre performances in Chicago. Personas were created based on a survey of current theatre goers. Two sample personas were described: David Marter, a 35-year-old non-profit manager who enjoys theatre in his free time, and Rosa Alvarez, a 28-year-old marketing manager who loves planning activities. Use cases, storyboards, wireframes, and a paper prototype were developed. A usability test identified needed improvements like adding search by area code and a price filter for tickets.

1. Lori Moody
Human Computer
Interaction
August 18, 2018

2. SYNOPSIS
The Flixster App
of the live
theatre world!
Go-to app for live theatre
performances in Chicago and
the Chicagoland area.
Designed with the theatre
enthusiast in mind.
Features:
play synopses, actor info, theatre
news, fan ratings, and theatre
directions. They will even be able
to purchase tickets directly from
the app.

3. Personas

4. • Conducted Survey using Survey Monkey
• Researched 10 users
• Results:
• Age Range: 28-50 Years Old
• Education Level: Average user had a Bachelors degree
• Play news source: Google, Social Media, Newspaper,
Chicagoplays.com
• Time spent on cellphone vs. desktop: 75% cell phone
25% desktop
• Average Time Spent on cellphone: 2+ hours a day
Preliminary Research

5. • Nice to Have Features:
• Recommendations based off area code
• Show listing times
• Synopses
• Industry news
• If it is a community theatre vs. professional production
• Purchase tickets
• Accessibility info (parking, transportation options,
wheelchair friendly)
Preliminary Research

6. David Marter
Demographics
• Age: 35
• Location: Chicago
• Occupation: Non-Profit Manager
• Status: In a Relationship
• Household Income: $45,000/year
• Archetype: Drama-kid
Profile
David Marter loves, comics, and a known Star Trek fan. He likes
hanging out with his friends and his girlfriend on the weekends when
he’s not working. His current job involves working with a non-profit
for underserved youth, but he fondly remembers his time as a
theatre major in art school.
Needs
• Find new and exciting forms of entertainment
• Finding thrifty deals for friends and family
• Supporting local venues & non-profit organizations
Frustrations
• Giving money to big corporations
• Poorly designed websites where information is hard to find
• Device Usage: Desktop, Mobile, Tablet

7. Rosa Alvarez
Demographics
• Age: 28
• Location: Chicago
• Occupation: Marketing Manager
• Status: Single
• Household Income: $60,000
• Archetype: Planner
Profile
Rosa Alvarez is a hard-working Marketing Specialist for an e-commerce
site. She loves planning her weeks in advance because he job often
requires her to work odd hours of the week. She loves using social
media apps and is often searching for new experiences on her phone.
Needs
• Easily schedule and buy tickets around the time of a show
• Loves reading people’s reviews and star ratings to assess if a show
or venue is worth her time
• Concerned about getting lost on her way to a venue
Frustrations
• Dislikes having apps that require her to sign up before using them
• Finds content heavy apps overwhelming
• Dislikes apps that lack up-to-date information
• Device Usage: Desktop, Mobile, Tablet

8. CASE STUDY
Use Cases/Actors:
• Theatre Patrons: Most interested in finding
theatre near their neighborhood. Feature
needs to be prevalent throughout app.
• Theatre Staff: Theatre staff interested in news
and the ability to update show information and
time.
• Content Manager: Needs admin access to
approve new updates from theatre staff.

9. STORYBOARD

10. Chicago Theatre App
SITEMAP
Home
Schedule
Theatres
Times
Synopsis
Ratings
Theatres
Details
Buy
Tickets
News
News
Page
My
Account
Tickets
Favorites
Tickets
Ratings
Plays

11. FLOWCHART

12. WIREFRAMES

13. WIREFRAMES

14. WIREFRAMES

15. WIREFRAMES

16. WIREFRAMES

17. PAPERPROTOTYPE

18. PAPERPROTOTYPE

19. PAPERPROTOTYPE

20. PAPERPROTOTYPE

21. PAPERPROTOTYPE

22. STYLE & TYPOGRAPHY
Buy
Tickets
Buttons:
THIS IS AN EXAMPLE OF
HEADER
Font Name: Arial Bold
Lorem ipsum dolor sit amet, consectetur
adipiscing elit, sed do eiusmod tempor incididunt
ut labore et dolore magna aliqua. Ut enim ad
minim veniam, quis nostrud exercitation ullamco
laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate
velit esse cillum dolore eu fugiat nulla pariatur.
Excepteur sint occaecat cupidatat non proident,
sunt in culpa qui officia deserunt mollit anim id est
laborum
Font Name: Arial Regular

23. High Res Prototype

26. Usability Test Results
Goal of Test:
Can user find show times and
information about a theatre?
Can user find location of theatre
by neighborhood?
Can user start the buying ticket
process?

27. • Research Method: Moderated in-
person
• Location: In an empty office
setting
• Number of Participants: 4
Usability Test Results

28. Usability Test Results

29. Bugs & Issues
• Based on area code:
• Users found that they wanted to find theatres based off of an area code and
not only using the neighborhood dropdowns.
• No search function:
• Search function was not built out in the prototype and could resolve some of
the user issues with area code.
• Filter by Price:
• Participants wanted a feature to filter tickets by price.

30. Thank You!