History of UX and UX Principle.

1. ‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻃﺮاﺣﻰ‬
‫ﺟﻌﻔﺮى‬ ‫ﻓﺮﻫﺎد‬
‫دﯾﺠﯿﺘﺎل‬ ‫ﻣﺤﺼﻮل‬ ‫و‬ ‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻣﺸﺎور‬ ‫و‬ ‫ﻃﺮاح‬

2. ‫ﻣﻬﻤﻪ؟‬ ‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﭼﺮا‬
‫ﺗﺮﻣﯿﮑﻨﻪ‬ ‫آﺳﻮن‬ ‫رو‬ ‫ﺗﮑﻨﻮﻟﻮژى‬ ‫از‬ ‫اﺳﺘﻔﺎده‬ ‫ﺧﻮب‬ ‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬
‫ﺷﺪ‬ ‫ﺧﻮاﻫﺪ‬ ‫ﺗﮑﻨﻮﻟﻮژى‬ ‫از‬ ‫ﻣﺎ‬ ‫اﺳﺘﻔﺎده‬ ‫اﻓﺰاﯾﺶ‬ ‫ﺑﺎﻋﺚ‬ ‫ﺧﻮب‬ ‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬
‫ﻣﺤﺼﻮل‬ ‫ﺗﻮﺳﻌﻪ‬ ‫ﻫﺎى‬ ‫ﻫﺰﯾﻨﻪ‬ ‫ﮐﺎﻫﺶ‬
‫ﻣﺤﺼﻮل‬ ‫از‬ ‫ﻣﺸﺘﺮﯾﺎن‬ ‫ﻣﺠﺪد‬ ‫اﺳﺘﻔﺎده‬
‫ﻣﺤﺼﻮل‬ ‫ﻓﺮوش‬ ‫اﻓﺰاﯾﺶ‬
‫ﮐﺎرﺑﺮى‬ ‫ﺧﻄﺎﻫﺎى‬ ‫ﮐﺎﻫﺶ‬
‫ﻣﺤﺼﻮل‬ ‫ﭘﺸﺘﯿﺒﺎﻧﻰ‬ ‫ﻫﺎى‬ ‫ﻫﺰﯾﻨﻪ‬ ‫ﮐﺎﻫﺶ‬

3. ?‫ﭼﻰ؟‬ ‫ﯾﻌﻨﻰ‬ ‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻃﺮاﺣﻰ‬
‫ﮐﻪ‬ ‫اﺳﺖ‬ ‫ﻣﺎﻧﺪﻧﻰ‬ ‫ﯾﺎد‬ ‫ﺑﻪ‬ ‫و‬ ‫دار‬ ‫ﻣﻌﻨﺎ‬ ‫ﭼﯿﺰ‬ ‫ﻫﺮ‬ ‫ﺧﻠﻖ‬ ،‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬
‫ﮔﺮدد‬ ‫ﻣﻰ‬ ‫اﯾﺠﺎد‬ ‫ﻣﺸﺘﺮﯾﺎن‬ ‫ﺑﺮاى‬ ‫ﺳﺎزﻣﺎن‬ ‫ﯾﮏ‬ ‫ﺗﻮﺳﻂ‬
‫از‬ ‫ﯾﻌﻨﻰ‬ .‫ﺑﯿﺮون‬ ‫از‬ ‫ﻣﺤﺼﻮل‬ ‫ﮐﺎرﺑﺮد‬ ‫ﺑﻪ‬ ‫ﻧﮕﺎه‬ ‫ﯾﻌﻨﻰ‬ ‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬
‫ﮐﻨﻦ‬ ‫ﻣﻰ‬ ‫ﻧﮕﺎه‬ ‫ﻋﻤﻠﮑﺮدش‬ ‫ﻧﺤﻮه‬ ‫ﺑﻪ‬ ‫ﻣﺮدم‬ ‫ﮐﻪ‬ ‫ﺳﻤﺘﻰ‬ ‫ﻫﻤﻮن‬

4. ‫ﺑﮕﺮدﯾﻢ‬ ‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬ ‫از‬ ‫ﺳﺎده‬ ‫ﺗﻌﺮﯾﻒ‬ ‫ﯾﮏ‬ ‫دﻧﺒﺎل‬ ‫ﺑﯿﺎﯾﯿﺪ‬

5. ‫ﮐﺎرﺑﺮ‬ + ‫ﺗﺠﺮﺑﻪ‬ = ‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬
‫ﮐﻨﯿﺪ‬ ‫ﺗﻮﺟﻪ‬ ‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻋﺒﺎرت‬ ‫ﺧﻮد‬ ‫ﺑﻪ‬

6. ‫ﻃﺮﯾﻖ‬ ‫از‬ ‫ﭘﺪﯾﺪه‬ ‫ﯾﮏ‬ ‫ﻣﻮرد‬ ‫در‬ ‫اﻃﻼﻋﺎت‬ ‫ﮐﺴﺐ‬ ‫ﻓﺮاﯾﻨﺪ‬
‫آن‬ ‫ﻣﻌﺮض‬ ‫در‬ ‫ﮔﺮﻓﺘﻦ‬ ‫ﻗﺮار‬ ‫ﯾﺎ‬ ‫ﺷﺪن‬ ‫درﮔﯿﺮ‬
‫ﺗﺠﺮﺑﻪ‬

7. ‫ﮐﻨﺪ‬ ‫ﻣﻰ‬ ‫اﺳﺘﻔﺎده‬ ‫ﭼﯿﺰى‬ ‫از‬ ‫ﮐﻪ‬ ‫ﮐﺴﻰ‬ ‫ﻫﺮ‬
‫ﮐﺎرﺑﺮ‬

8. ‫ﮐﺎرﮐﺮد‬
‫ﮐﺎرﺑﺮدﭘﺬﯾﺮ‬
‫ﻫﯿﺠﺎن‬ ‫و‬ ‫ﻟﺬت‬
UX

9. ‫اﺳﺖ‬ ‫دار‬ ‫ﻣﻌﻨﻰ‬ ‫ﺟﺎ‬ ‫ﻫﻤﻪ‬ ‫در‬ ‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻋﻤﻮﻣﻰ‬ ‫ﺗﺼﻮات‬ ‫ﺧﻼف‬ ‫ﺑﺮ‬
‫ﻧﯿﺴﺖ‬ ‫دار‬ ‫ﻣﻌﻨﻰ‬ ‫اﯾﻨﺘﺮﻧﺖ‬ ‫و‬ ‫دﯾﺠﯿﺘﺎل‬ ‫دﻧﯿﺎى‬ ‫در‬ ‫ﻓﻘﻂ‬ ‫و‬

10. ‫ﺗﯿﻠﻮر‬ ‫ﻓﺮدرﯾﮏ‬ 1900
‫ﺗﻮﯾﻮﺗﺎ‬ 1940
‫درﯾﻔﻮس‬ ‫ﻫﻨﺮى‬ 1955
‫ﭘﺎرك‬ ‫زﯾﺮاﮐﺲ‬ 1970
‫ﻧﻮرﻣﻦ‬ ‫دون‬ 1990

13. ‫ﺗﻌﺎﻣﻠﻰ‬ ‫ﻃﺮاﺣﻰ‬ - Interaction Design
‫ﺑﺼﺮى‬ ‫ﻃﺮاﺣﻰ‬ ‫و‬ ‫ﮐﺎرﺑﺮى‬ ‫راﺑﻂ‬ - User Interface Design
‫ﮐﺎرﺑﺮدﭘﺬﯾﺮى‬ - Usability
‫دﺳﺘﺮﺳﻰ‬ ‫ﻗﺎﺑﻠﯿﺖ‬ - Accessibility
‫ﮐﺎﻣﭙﯿﻮﺗﺮ‬ ‫و‬ ‫اﻧﺴﺎن‬ ‫ﺗﻌﺎﻣﻞ‬ - HCI
‫اﻃﻼﻋﺎت‬ ‫ﻣﻌﻤﺎرى‬ - Information Architecture
‫ﻣﯿﺪه؟‬ ‫ﭘﻮﺷﺶ‬ ‫رو‬ ‫ﻫﺎﯾﻰ‬ ‫ﺣﻮزه‬ ‫ﭼﻪ‬ ‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻃﺮاﺣﻰ‬
‫ﻣﯿﺎد‬ ‫وﺟﻮد‬ ‫ﺑﻪ‬ ‫دﯾﮕﻪ‬ ‫ﺣﻮزه‬ ‫ﭼﻨﺪ‬ ‫ﺑﯿﻦ‬ ‫ﻫﻤﺎﻫﻨﮕﻰ‬ ‫و‬ ‫ﺗﺮﮐﯿﺐ‬ ‫از‬ ‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬

14. INTERACTION
DESIGN
VISUAL
DESIGN
HCI
SOUND
DESIGN
INFORMATION
ARCHITECTURE
USABILITY
MOTION
DESIGN
CONTENT
UX

15. Interaction Design

16. User Interface Design

17. Usability

18. HCI

19. Information Architecture

20. ‫ﻣﻤﻨﻮﻧﻢ‬ ‫ﺗﻮﺟﻬﺘﻮن‬ ‫از‬

21. ‫ﺟﻌﻔﺮى‬ ‫ﻓﺮﻫﺎد‬
‫دﯾﺠﯿﺘﺎل‬ ‫ﻣﺤﺼﻮل‬ ‫و‬ ‫ﮐﺎرﺑﺮى‬ ‫ﺗﺠﺮﺑﻪ‬ ‫ﻣﺸﺎور‬ ‫و‬ ‫ﻃﺮاح‬