This document outlines a marketing strategy and process that includes identifying an ideal customer, developing a core message, creating marketing materials, generating leads through advertising, public relations, and referrals, converting leads through sales and nurturing, completing transactions, providing customer service, and having executive oversight from the CEO and department heads.

1. Marketing
Strategy
Ideal
Customer
Core
message
Marketing
Materal
Lead
Generation
Advertising
Public
Relation
Referrals
Lead
Convertation
Sales
Nurturing
Transaction
Costumer
Service

2. CEO
Executive1 Executive2 Executive3
Depatment head