Ddi 2 lecture dialogue integrative design
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The document discusses the concept of design thinking and its application to technology. It provides several definitions of design thinking, highlighting its emphasis on empathy, creativity, and rationality. Design thinking follows a process involving inspiration, conceptualization, and implementation. The document advocates applying a design thinking methodology to leverage technology in products, services, tasks, and organizations in order to take advantage of its benefits while avoiding common thinking traps. An example case proposes enhancing a business simulation game through mobile apps and simulated real-time news to force decision making.
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Ddi 2 lecture dialogue integrative design
- 1. jm.monguet@upc.edu huntingmammoths.net c4i/1. Practice Dialogue Listening to tech. Josep Mª Monguet Ex Machina, 2015
- 2. jm.monguet@upc.edu huntingmammoths.net Note. NO listening to technology.
- 3. jm.monguet@upc.edu huntingmammoths.net This “telephone” has so many defects as to be considered a serious communication system. The device has no inherent value for us” Western Union’s Internal memo. 1876 NO listening to tech.
- 4. jm.monguet@upc.edu huntingmammoths.net “Airplanes are interesting toys but of no military value” Marshal Foch, France War College. 1911. NO listening to tech.
- 5. jm.monguet@upc.edu huntingmammoths.net “In the future computers will weight no more than a ton …” Technological forecasting. Popular Mechanics. 1949 NO listening to tech.
- 6. jm.monguet@upc.edu huntingmammoths.net “I think that the world market for computers is may be of five machines”. Thomas Watson, president at IBM. 1943 NO listening to tech.
- 7. jm.monguet@upc.edu huntingmammoths.net “TV is not going to be in the market for more than six months. People will be bored of looking at the same box all nights” Darryl F. Zanuck. General Manager at 20th Century Fox. 1946 NO listening to tech.
- 8. jm.monguet@upc.edu huntingmammoths.net “There is no reason to think that people wants to have a computer at home” Ken Olson, founder of Digital Equipment. 1977 NO listening to tech.
- 9. jm.monguet@upc.edu huntingmammoths.net “We don’t like that sound. Guitar music is finished” Answer of DECCA Recording Co. to The Beatles. 1962 NO listening to tech.
- 10. jm.monguet@upc.edu huntingmammoths.net NO listening to tech. “There is no home-computer market” Apple's CEO John Sculley. 1987
- 11. jm.monguet@upc.edu huntingmammoths.net “… Big loss in repairs and clean up $ 7 billion, oil tanker Prestige, sank of the coast of north-east Spain, dumping 63.000 T into the ocean. 2002” NO listening to tech.
- 12. jm.monguet@upc.edu huntingmammoths.net NO listening to tech. A Tsunami Warning System sends SMS text message to users within 120 seconds from the moment a seismic event is recorded…
- 13. jm.monguet@upc.edu huntingmammoths.net New thinking for new solutions “The problems we have created in the world today will not be solved by the level of thinking that created them.” Albert Einstein
- 15. jm.monguet@upc.edu huntingmammoths.net Thinking is difficult
- 16. jm.monguet@upc.edu huntingmammoths.net Think we’re right & certain Experiencing a sense of cognition. So, the world makes sense. Puts us in a good mood Desire to be right and feeling certain, is a built-in "biological drive" Thinking is difficult We’re less vigilant Believing we understand far more than we actually do. More prone to making logical errors
- 17. jm.monguet@upc.edu huntingmammoths.net Base From techniques … … to thinking Communication Graphic & visual. New synthesis of words and images New dimension of design
- 18. jm.monguet@upc.edu huntingmammoths.net Base From techniques … … to thinking Objects Product - human Relationship. Integrative argument that unites people and things. New dimension of design
- 19. jm.monguet@upc.edu huntingmammoths.net Base From techniques … … to thinking Activities Effective & efficient organisation to deliver services. Achieving an organic flow of intelligent, meaningful, and satisfying experiences. New dimension of design
- 20. jm.monguet@upc.edu huntingmammoths.net Base From techniques … … to thinking Environments Complex systems or environments for living, working, playing, and learning. Exploring the role of design in sustaining, developing, and integrating human beings into broader ecological and cultural environments. New dimension of design
- 21. jm.monguet@upc.edu huntingmammoths.net Base From techniques … … to thinking Communication Graphic & visual. New synthesis of words and images Objects Product - human Relationship. Integrative argument that unites people and things. Activities Effective & efficient organisation to deliver services. Achieving an organic flow of intelligent, meaningful, and satisfying experiences. Environments Complex systems or environments for living, working, playing, and learning. Exploring the role of design in sustaining, developing, and integrating human beings into broader ecological and cultural environments. New dimension of design
- 22. jm.monguet@upc.edu huntingmammoths.net way How does designers work?
- 23. jm.monguet@upc.edu huntingmammoths.net Observe context Ideate solutions Inspiration Test prototypes Ideation Implementation Knowledge Creativity Technology Business How does designers work?
- 24. jm.monguet@upc.edu huntingmammoths.net Thinking & inspiration
- 25. jm.monguet@upc.edu huntingmammoths.net Thinking & protection
- 26. jm.monguet@upc.edu huntingmammoths.net 26 Thinking & living producer-user end-user problem solution tools
- 27. jm.monguet@upc.edu huntingmammoths.net Thinking & learning with intention Concrete experience Observation & Reflection Conceptualization Proposing alternatives
- 28. jm.monguet@upc.edu huntingmammoths.net Design Thinking. Definition 1. Rationality Empathy Creativity
- 29. jm.monguet@upc.edu huntingmammoths.net 1. Inspiration 2. Conceptualization 3. Implementation Design Thinking. Definition 2.
- 30. jm.monguet@upc.edu huntingmammoths.net synthesis convergence analysis divergence solutionalternatives observation needs 1 …. 2 … 3 … 4 … Design Thinking. Definition 3.
- 31. jm.monguet@upc.edu huntingmammoths.net Equilibrated thinking Lateralization of the brain function
- 34. jm.monguet@upc.edu huntingmammoths.net Thinking traps. An experiment. 1/2 Suppose the government is gearing for the outbreak of an unusual disease, which is expected to kill 600 people. Two alternative programs to combat the disease have been proposed, and you must choose which one you think is better. These are the estimates of the outcomes for each program: Program A: 200 people will be saved. Program B: There’s a 1/3 chance that 600 people will be saved, and a 2/3 chance that no people will be saved. Make a note of your choice.
- 35. jm.monguet@upc.edu huntingmammoths.net Thinking traps. An experiment. 2/2 Now suppose that, instead of those two programs above, you’ve been presented with the following two programs instead. As in the previous situation, pick the one you think is better. Program C: 400 people will die. Program D: There’s a 1/3 chance that nobody will die, and a 2/3 chance that 600 people will die. Make a note of your choice.
- 37. jm.monguet@upc.edu huntingmammoths.net Applying Design Thinking as a strategy for creative application of technology To take profit of this practice you have to try to be conscious of the many traps that exist in the way we tend to think, and the need to be holistic in the process of learning, working and embracing design projects. This practice is about:
- 38. jm.monguet@upc.edu huntingmammoths.net Apply a Design Thinking methodology to leverage technology in a product, service, task or organisation. + Understand Design Thinking (DT), and the way it works. + Be able to discuss the advantages and limitations of DT as a working strategy in our innovation project. Objectives of the practice:
- 39. jm.monguet@upc.edu huntingmammoths.net Takeoff Technology g ideas g Concepts Executing Prototypes 41 2 3 Prepare Inspire Conceive Implement Selection of appropriated technologies Creation of clusters of ideas Enhancement of ideas throughout its definition Development and test of a prototype To do’s
- 40. jm.monguet@upc.edu huntingmammoths.net Case: Technology enhanced business simulation game. Mobile apps would allow real time continuous participation Incorporation of simulated real time news into the game News could force decision making and change pace of game List of news and connection with possible decisions … To do’s Takeoff Technology g ideas g Concepts Executing Prototypes 41 2 3 Prepare Inspire Conceive Implement
- 41. jm.monguet@upc.edu huntingmammoths.net Selection of appropriated technologies To do 1. Preparation Main Complementary Technology Justification
- 42. jm.monguet@upc.edu huntingmammoths.net Creation of clusters of ideas To do 2. Inspiration Tech. Function Ideas List of ideas Cluster Rank ***** 1 2 3 4 …
- 43. jm.monguet@upc.edu huntingmammoths.net Enhancement of ideas throughout its definition To do 3. Conceptualisation Cluster Concept title Concept definition
- 44. jm.monguet@upc.edu huntingmammoths.net Development and test of a prototype To do 4 “Concept”. Implementation Concept Prototype Test of the prototype
Editor's Notes
- There is no reason to think that people wants to have a computer at home. Ken Olson, president, director & founder of Digital Equipment Corp. 1977
- Consider the perspective of one big video-game producer, Electronic Arts. In the early 1980s, about half of the people working at EA's Redwood City [Calif.] campus were Apple alumni. Yet EA stopped making Mac-compatible games later in the decade, when Apple turned its attention to corporate markets. EA co-founder Bing Gordon recalls his shock when Apple's then-CEO John Sculley said in 1987 that "there is no home-computer market." Says Gordon: "They were working so hard to get respect, the last thing they wanted was for people who wore suits to think of the Mac as a toy." Predictably, game sales on the Mac plummeted, making it even less worthwhile for EA to make the big investments to adapt its PC games to run on the Mac's unique innards. Business Week.
- Communication Graphic & visual tools and methods Transmission of ideas and arguments through a new synthesis of words and images The area of communications design is rapidly evolving into a broad exploration of the problems of communicating in formation, ideas and arguments through a new synthesis of words and images
- Objects Traditional concern for the form and visual appearance of everyday products has expanded into a more thorough and diverse interpretation of the physical, psychological, social, and cultural relationships between products and human beings. This area is rapidly evolving into an exploration of the problems of con-structioni n which form and visual appearance must carrya deeper, more integrative argumentt hat unites aspects Interpretation of physic, psychic, social & cultural relationship between product and human being. Form and visual appearance must carry a deeper, more integrative argument that unites aspects of products
- Activities Design of activities and organised services, which includes the traditional management concern for logistics, combining physical resources,instrumentalities, and human beings in efficient sequences and schedules to reach specified objectives. However, this area has expanded into a concern for logical deci-sion making and strategic planning and is rapidly evolving into an exploration of how better design thinkingc an contributet o achieving an organic flow of experience in concrete situations, making such experiences more intelligent, meaningful, and satisfying. The central theme of this area is connections and consequences. Designers are exploring a progressively wider range of connections in every-day experience and how different types of connections affect the structure of action. Design of services, which includes logistics, combining physical resources, instrumentalities, and human beings in efficient sequences and schedules to reach specified objectives. Concern for connections and consequences of logical decision making and strategic planning and is rapidly evolving into an exploration of how better design thinking can contribute to achieving an organic flow of experience in concrete situations, making such experiences more intelligent, meaningful, and satisfying. IMAGE Service design based on design thinling
- Environments The fourth area is the design of complex systems or environments for living, working, playing, and learning. This includes the traditional concerns of systems engineering, architecture, and urban planning or the functional analysis of the parts of complex wholes and their subsequent integration in hierarchies. But this area has also expanded and reflects more consciousness of the central idea, thought, or value that expresses the unity of any balanced and functioning whole. This area is more and more concerned with exploring the role of design in sustaining, developing, and integrating human beings into broader ecological and cultural environments, shaping these environments when desirable and possible or adapting to them when necessary. Complex systems or environments for living, working, playing, and learning, including systems engineering, architecture & urban planning . Central idea, thought, or value that expresses the unity of any balanced and functioning whole. This area is more and more concerned with exploring the role of design in sustaining, developing, and integrating human beings into broader ecological and cultural environments, shaping these environments when desirable and possible or adapting to them when necessary. IMAGE The city will be divided into seven distinct sectors – a Lifescape, an Eco-Valley, a Solarscape, an Urbanscape, a Windscape, an Earthscape and Eco-Corridors. Surrounded by greenery, the Lifescape will consist of a series of soil-topped mounds that will counteract the towering apartment buildings of the other communities. To the north of the Lifescape, the Solarscape will act as the administrative and civic center of the Eco-City. Demonstrating the concept of a compact, multilayered city, the Urbanscape will be the core of the Eco-City, featuring stacked programs interconnected by sky-bridges at multiple levels to make efficient use of vertical space. In contrast to the Urbanscape, the Earthscape will act as a sort of suburb of the city, with stepped architecture that will maximize public green space. Last but not least, the Windscape will transform Qingtuozi, a century-old village surrounded by a small lake, into a venue for citizens to relax and recreate. The city’s expected completion date is in 2020. Surbana Urban Planning Group
- Communication Graphic & visual tools and methods Transmission of ideas and arguments through a new synthesis of words and images Objects Interpretation of physic, psychic, social & cultural relationship between product and human being. Form and visual appearance must carry a deeper, more integrative argument that unites aspects of products Activities Design of services, which includes logistics, combining physical resources, instrumentalities, and human beings in efficient sequences and schedules to reach specified objectives. Concern for connections and consequences of logical decision making and strategic planning and is rapidly evolving into an exploration of how better design thinking can contribute to achieving an organic flow of experience in concrete situations, making such experiences more intelligent, meaningful, and satisfying. Environments Complex systems or environments for living, working, playing, and learning, including systems engineering, architecture & urban planning . Central idea, thought, or value that expresses the unity of any balanced and functioning whole. This area is more and more concerned with exploring the role of design in sustaining, developing, and integrating human beings into broader ecological and cultural environments, shaping these environments when desirable and possible or adapting to them when necessary.